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!!!
Raising startup capital Campus EDU
Hi I’m Ricardo!
Startup Community!@ric0seq
www.seedrs.com @seedrs
Capital raising!So many great businesses don’t get off the ground!!• Too early for angels!!!• Too small for VC’s!!!• Friends and family aren’t an
option!
!!!
!
Investing in startupsAppeals to many people who lack the opportunity to do so
!!
• Limited to high-net-worths!!!• Time consuming legal
paperwork!
!• Sourcing and due diligence
are a full-time job !
!
Seedrs!an equity-crowdfunding platform!
• Raise capital seamlessly from your networks, peers, customers, communities, our investor base and the crowds!
!• Anyone can invest from €10+!
!• Simple online process!
!!
Numbers so far
46,000 registered investors
114 campaigns funded
+£11 million in 2Y
Days to Fund !Fastest Avg. Longest
2.5 hours 24 days 92 days !
Number of Investors !Fewest Avg. Maximum
7 115 909
Average Funding Amounts
£9,500 £100,000 £2,580,000
Smallest Avg. Largest
2013-2014 exciting stuff!
• £2.6M in 11 days from 919 investors
• Open to entrepreneurs and investors Europe-wide
• Since then: investments from 45 countries and 20% user base from outside the UK!
!!
Seedrs DNA!
!• One single legal shareholder!
!• In-house DD and legal
paperwork!
!• Lifecycle managers of your
shareholders, we’re with you for the long run!
!• We only make money if
you’re successful
Validation!Our startups are up to great things!
Case Study: Future Ad Labs
• Replacing CAPTCHAs with advertising-enabled games!
• Raised £60,000 from 70 investors through Seedrs in summer 2012!
• Went on to raise money from Balderton and Passion, and to be admitted to the BBC Labs programme!
• Growing very quickly and looking like a strong chance of a major exit
Case Study: Satago
• Online invoice tracking for freelancers!
!• Raised £30,000 from 61
investors through Seedrs in 2012!
!• Went through Seedcamp’s
acceleration program!
!• Went on to raise $1,000,000
from venture capital investors!!
Case Study: Maily
• Email for 3y+ currently with 200 new signups per day and 120k users to date
• Brussels-based, was accelerated by Seedcamp in February 2013
• Raised £30,000 from 215 investors through Seedrs in spring 2014
• Faber ventures participated in the round
Campaign Creation
Campaign Launch
Reach Your
Target
Grow Your Business
Seedrs journey!
www.seedrs.com @seedrs
Why equity-crowdfunding?
Efficiency!access, process and speed
• Top-up or blend offline commitments with online investors
• Efficiently manage legal paperwork with our standard professional services
• Faster fundraising
Community Building
!• Build your community straight
from your cap-table
!• Allow existing users or
customers and give them the possibility to invest
!• Microcosm raised £100k from his
users in 2h30min
Value chain lock-in
• Get an advantage over competition
• You become the trusted choice as partners now have a vested interest in you
• Blue Crow Media now “owns” the London’s coffee scene
Publicity
• Generate buzz and word-of-mouth!
!• Get some press to
help you reach your campaign target and reach your audience!
!• Acquire users and
customers while fundraising
Validation
• Get your MVP to the next level!
!• Validate if you’re up
to something by testing your community of early adopters!
!
www.seedrs.com @seedrs
How to raise funds from the crowds?
Before you start
• bootstrapping!
!• milestones/roadmap!
!• valuation!
!• campaign preparation!
!• documentation
Mindsets
• Storytelling!!!
• Networks!!!• Community!!!• Hustle/Hack!!!• Empathy
Si = Ni + Pi
Seedrs Investors
Network Investors
• Direct!!• Social/Digital!!• Public
Direct
• Build a tribe!!!
!• Generate excitement
amongst your campaign ambassadors!
!• Reach out to your networks
and plan 1on1s!
!• Engage via email, calls,
messages, newsletters and in person!
!!!
Social/Digital
• Find out where your communities of interest are
!• Tap into specialty blogs and
forums
!• Get community leaders involved
!• Give people content… people
devour content!!!!!
Public
• Reach out to the wider audience!
!• Find that one journalist that is
going to want to write about you!
!• Get some testimonials from
key influencers!
!!
!!
!
Platform investors
• Write considered answers in the Q&A
!• Provide engaging and regular
updates
!• Arrange conversations online
and offline
!• Email investors who expressed
interest!!!!
t
Direct
Social/Digital
Public
Platform
Platform investors
Shifting to a networked world…
“The peer progressive’s faith in the positive effects of the Internet rests on this democratic principle: !!When you give people more control over the flow of information and decision making in their communities, their social health improves — incrementally, in fits and starts, but also inexorably.”!!
Steven Johnson in Future Perfect
Thank you for listening!!
Ricardo [email protected]!
@ric0seq!!!
Seedrs!www.seedrs.com!
@seedrsSeedrs Limited is authorised and regulated
by the UK Financial Conduct Authority.
