Going to Discuss About..
Search Engine Optimization.
Search Engine Optimization(SEO)
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site
Important think is target keywords
To Host New Site
Domain Extention Eg .com , .in , .org , .edu Etc.
GeoTargeting or particular geographic location.
A domain name is an identification label to define realms of
administrative autonomy, authority, or control in the Internet,
based on the Domain Name System (DNS).
The top-level Internet domains .com (commercial), .net (network)
and .org (organization) , .edu (education), .gov (government), .mil
(military), .pro (professional) , .info (information), .biz
What is KeyWord
Keywords are words used to search for information relating to an
A keyword doesn't have to be a single word - sometimes it can be
Some keywords will come directly from the assignment topic
Other keywords will be closely associated with the topic (synonyms
and/or related concepts).
Types of SEO
Web searchLocal search
Paid Search Vs Organic Search
Local search is a search engine that allows for geographically
The query includes not only information about "what" the site
visitor is searching for (such as keywords, a business category, or
the name of a consumer product) but also "where" information, such
as a street address, city name, postal code, or geographic
coordinates like latitude and longitude.
If your site targets users in a particular geographic location,
you can use our geographic target tool to provide us with
information that will help us determine how your site appears in
our country-specific search results, and also improve our search
results for geographic queries.
Geographic target ---Target Users in....
For example, say a dentist is looking for information on
ceramics, a common material used in dental work. If the dentist
performs a Google search on the keyword "ceramics", Google will
serve up millions of results, but most of the entries on the first
few pages will concern hobbies like pottery. On the other hand, if
the dentist performs the same search on DentalProducts.net, a
well-regarded media company Web site, it will return much more
(Image Search Engine) is a search engine specialized on finding
pictures, animations etc.
Alt Text Tag,
Folder Name as Keyword,
File Name as Keyword,
Same Size through out the site.
Organic Search Vs Paid Search
Organic search engine optimization is the key to relevant
traffic to drive new customers to your business.
Adwords is called as Paid search.
Brief about META Tag
Website Page Rank can be done using META keywords
Generally "meta" tags were the primary tool for search engine
Meta tag is used to write description for a website. This can be
Link Exchange also known as Banner Exchange (Collection of
Link Exchange is where you add a website link to your website
and they will add your link to there websites
This is done by agreement by the user and the owner of other
Link Exchange (Related Terms)
Inbound and Outbound Inbound links, or backlinks, come from an
external site to yours. In otherwords
Backlinks are links that are directed towards your website.
Outbound links are links that start from your site and lead to
Types of Link Exchange
One way (Web Directory)
Reciprocal (Link Exchange)
Three Way Linking
Multi Way Linking
Related Blog Comments Posting
SMO---Social Media Optimization
One way link (Web Directory)
One-way links are links to your site from sites which do not
receive a link from your site. One-way links are wonderful things
to have because they increase your link popularity - the number of
pages linking to your site. Search engines such as Google place
huge importance on link popularity when ranking your site.
Web Directory is not a search engine, and does not display lists
of web pages based on keywords, instead it lists web sites by
category and subcategory. (society & culture, business &
Examples of well known, general, web directories are Yahoo!
Directory and the Open Directory Project (ODP)
The Open Directory Project (ODP), also known as Dmoz (from
directory.mozilla.org, its original domain name)
Process of Web Directories
Web Directories will asked for Title, URL,
Examples of Web Directories
DMOZ (It is a general purpose search directory and it accepts
links to all kinds of sites. )
The Best of the Web (one of the oldest Web directories )
A reciprocal link is a mutual link between two objects, commonly
between two websites in order to ensure mutual traffic. Reciprocal
links make permanent back links for the Both Websites. The Output
Reciprocal link is
Three way linking (siteA -> siteB -> siteC -> siteA) is
a special type of reciprocal linking. The attempt of this link
building method is to create more "natural" links in the eyes of
search engines. The value of links by three-way linking can then be
better than normal reciprocal links, which are usually done between
Multi Way Linking
Multi way linking is a technique used for website promotion
whereby websites may create similar one way links that each involve
3 or more partner sites. This provides each website with a one way
Many search engines (Google,Yahoo,MSN,HotBot etc) use Link
Popularity as a factor for determining page rank.
Link popularity is a measure of the quality and quantity of
inbound and outbound links of your web page.