Search Engine Optimization

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Going to Discuss About..

Search Engine Optimization.

Domain Name.

Link Exchange.

Link Popularity.

Search Engine Optimization(SEO)


Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site

Important think is target keywords

To Host New Site

Domain Name.

Domain Extention Eg .com , .in , .org , .edu Etc.

GeoTargeting or particular geographic location.

Domain Name

A domain name is an identification label to define realms of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS).

The top-level Internet domains .com (commercial), .net (network) and .org (organization) , .edu (education), .gov (government), .mil (military), .pro (professional) , .info (information), .biz (businesses)

What is KeyWord

Keywords are words used to search for information relating to an assignment topic.

A keyword doesn't have to be a single word - sometimes it can be a phrase.

Some keywords will come directly from the assignment topic (topic words).
Other keywords will be closely associated with the topic (synonyms and/or related concepts).

Types of SEO

Web searchLocal search

Vertical search

Image Search

Paid Search Vs Organic Search

Local Search

Local search is a search engine that allows for geographically constrained searching

The query includes not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.

Geotargeting Tools

If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search results for geographic queries.

Geographic target ---Target Users in....

Vertical Search

For example, say a dentist is looking for information on ceramics, a common material used in dental work. If the dentist performs a Google search on the keyword "ceramics", Google will serve up millions of results, but most of the entries on the first few pages will concern hobbies like pottery. On the other hand, if the dentist performs the same search on, a well-regarded media company Web site, it will return much more relevant results.

Image Search

(Image Search Engine) is a search engine specialized on finding pictures, animations etc.

Alt Text Tag,

Folder Name as Keyword,

File Name as Keyword,

Same Size through out the site.

Organic Search Vs Paid Search

Organic search engine optimization is the key to relevant traffic to drive new customers to your business.

Adwords is called as Paid search.

Brief about META Tag

Website Page Rank can be done using META keywords

Generally "meta" tags were the primary tool for search engine optimization

Meta tag is used to write description for a website. This can be done by

Link Exchange

Link Exchange

Link Exchange also known as Banner Exchange (Collection of websites).

Link Exchange is where you add a website link to your website and they will add your link to there websites

This is done by agreement by the user and the owner of other websites.

Link Exchange (Related Terms)

Inbound and Outbound Inbound links, or backlinks, come from an external site to yours. In otherwords

Backlinks are links that are directed towards your website.

Outbound links are links that start from your site and lead to another one,

Types of Link Exchange

One way (Web Directory)

Reciprocal (Link Exchange)

Three Way Linking

Multi Way Linking


Articles Submission

Blog Creation

Related Blog Comments Posting

SMO---Social Media Optimization

Classifields Adds

Press Release

One way link (Web Directory)

One-way links are links to your site from sites which do not receive a link from your site. One-way links are wonderful things to have because they increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.

Web Directory

Web Directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. (society & culture, business & financial services)

Examples of well known, general, web directories are Yahoo! Directory and the Open Directory Project (ODP)

The Open Directory Project (ODP), also known as Dmoz (from, its original domain name)

Process of Web Directories

Web Directories will asked for Title, URL, Description,Name,E-mail-Id ,Keywords,Address.

Examples of Web Directories

DMOZ (It is a general purpose search directory and it accepts links to all kinds of sites. )

Google Directory

Yahoo Directory

The Best of the Web (one of the oldest Web directories )

Reciprocal Way

A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Reciprocal links make permanent back links for the Both Websites. The Output Reciprocal link is

Three Way

Three way linking (siteA -> siteB -> siteC -> siteA) is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Multi Way Linking

Multi way linking is a technique used for website promotion whereby websites may create similar one way links that each involve 3 or more partner sites. This provides each website with a one way non-reciprocal link.

Link Popularity

Link Popularity

Many search engines (Google,Yahoo,MSN,HotBot etc) use Link Popularity as a factor for determining page rank.

Link popularity is a measure of the quality and quantity of inbound and outbound links of your web page.