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SCOUTING FOR SOCIAL MEDIA INFLUENCERS SÉAN WALSH – HEAD OF SOCIAL @WALSHYBHOY

Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

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My presentation at BrightonSEO 2013

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Page 1: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

SCOUTING FOR SOCIAL MEDIA INFLUENCERS

SÉAN WALSH – HEAD OF SOCIAL@WALSHYBHOY

Page 2: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

THE VALUE OF THE BLOGGER IS

GROWING…AND THEY KNOW IT!

Page 3: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

INFLUENCER TIERS

The InfluencerThe Man Repeller – www.manrepeller.com – 74 DA@ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes

Connected | Established | Savvy

The Super InfluencerVogue: Blog - www.vogue.co.uk/blogs - 87 DA@BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes

Media | Mainstream | £££

The Future InfluencerThe Style Rawr – www.thestylerawr.com – 34 DA@TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes

Power user | Curator | Brand hungry

Page 4: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

SOCIAL TELLS

Are they connected & are they growing?

• How big are their networks? 7,000+ community

• How fast are they growing? 68% growth

• Are they creating engagement?

15% month on month growth

Growth: 2,022 followers over 6 months

Page 5: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

INDUSTRY TELLS

Are they being noticed by their peers?• Fashion Blogger awards

and nominations• Blog roll

recommendations on fellow blogger sites

• Content sharing by influencers in the industry

• Guest blogging & inter-linking between the blogger community

Page 6: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

SEO TELLSIs their site starting to reap SEO benefits?

SITE TRAFFIC

LINK ANALYSIS

SEO VISIBILITY

• Is site traffic growing month by month?

+6883 increase on monthly traffic

• What does their backlink profile look like? Is their content being noticed?

• Is their site becoming more

prominent in search? 46% increase in search visibility

Page 7: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

Blogger outreach isn’t new, but it can take time. Be polite, be honest and be useful to the blogger.

Page 8: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

CURATE COLLABORATE

ACCESS EDUCATE

Page 9: Scouting for Social Media Influencers (Sean Walsh - Blueclaw)

Thanks!

@walshybhoy