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The Schlar Consulting Group specializes in technical consulting and marketing services for hardware and software vendors and service providers, including: market research, competitive analysis, strategic planning, product evalutions, and technical writing. Whether you are looking to bring a new product to market, revamp your marketing literature, or upgrade your trade show image, we can help you to meet your goals in a cost-effective and timely manner.
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schlarconsulting.com
Company OverviewSchlar Consulting Group
Video and Network Consulting for the Real World
schlarconsulting.com
Mission
We deliver a broad portfolio of high quality, cost effective consulting and marketing services to small and medium-sized companies in the video, voice, and networking arena.
schlarconsulting.com
On Technology
We “walk the talk” and use these same technologies to save time, money, and travel and enhance the value and quality of our services.
schlarconsulting.com
Foundation
Our engineering background enables us to understand complex technologies. Our marketing expertise helps us to convey the business value of this technology to partners, resellers, and end-users.
schlarconsulting.com
Locale
• Based in central Connecticut• Serving domestic and international clients
schlarconsulting.com
Passion
We are passionate about what we do.
We solve problems creatively and love the challenges and diversity of work that SMBs offer.
schlarconsulting.com
Experience
Every technology has ancestors and a lifecycle.
Sometimes old technologies come back again.
The ability to see what’s coming and effectively use approaches that worked in the past is called… experience.
schlarconsulting.com
BiosSherm Schlar - A veteran of the networking, voice, and video industries. 29 years of systems engineering and marketing experience. Successful author and inventor.
Mike Savic - More than 20 years of product management and marketing experience in data, voice, and video. Proven record of Go-to-market successes.
schlarconsulting.com
Bios
John Bazzone - Extensive experience developing high-touch customer oriented hardware and services sales. Expert in Enterprise sales, specializing in Advanced Technology hardware (voice, video & data) and professional services.
schlarconsulting.com
Value
Good design, thoughtfulness, and consistency generate increased revenue.
The customer will tell you what you need to know (…sometimes).
Behind every great product is a great user experience.
Attention to detail matters in products, marketing, and sales.
schlarconsulting.com
Markets
• Streaming video• Video conferencing• Telephony and voice• Data networks• Rich media• eLearning
schlarconsulting.com
Services
• Marketing collateral• Product evaluations• Channel development• Market research and
competitive analysis• Demand generation
programs• Go-to-market and strategic
planning
schlarconsulting.com
Print and eMedia
• Data sheets
• White papers
• Case studies
• Product guides
• Newsletters
• Web site content
• Sales presentations
schlarconsulting.com
Technologies
• Collaboration• Video conferencing• Rich media• Networking• VoIP and Telephony• Unified Communications• Service providers• Wireless
• Live and stored streaming video
schlarconsulting.com
Opportunity
Business communications, video, and training will be growth markets in 2009, even in these challenging economic times.
The right product combined with the right marketing and sales strategies are critical for success.
schlarconsulting.com
Product Markets
• K-12 and Higher Education• Federal, state, and local
governments• Corporate and Enterprise• Manufacturing• Transportation• Health Care
schlarconsulting.com
Clients• VBrick Systems• General DataComm• ADC• Pairgain• OR-Live• Texas Instruments• Aetna Life & Casualty• AT&T• Kaptech, France• 3Com Networks
• Vodafone, Europe• Nortel• US State Dept. & more
schlarconsulting.com
Contact
Sherm Schlar
860-236-9588
Mike Savic
860-828-8366
