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Scale & Proportion 12/10/13 Friday, December 13, 13

Scale & Proportion

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Page 1: Scale & Proportion

Scale & Proportion12/10/13

Friday, December 13, 13

Page 2: Scale & Proportion

Scale

Refers to the size of an object (a whole) in relationship to another object (a different whole)

We often compare an object’s size to the size of our own bodies

DAVID, MICHAELANGELO

Friday, December 13, 13

Page 3: Scale & Proportion

Proportion

Refers to the relative size of parts of a whole (elements within an object).

Again, we often think of proportions in terms of size relationships within the human body DA VINCI, VITRUVIAN MAN

Friday, December 13, 13

Page 4: Scale & Proportion

In the design sense...

Since most design work is done in the world of 2D, scale and proportion are VERY important in creating:

a layout that communicates a message/hierarchy

composition that is diverse and full of visual interest

Friday, December 13, 13

Page 5: Scale & Proportion

Scale in design

Literal and perceived

Literal: Ex, map: certain length represents an actual scale

Perceived: Using size, placement, and color to convey a feeling of depth and movement (i.e. small shapes tend to recede; large ones move forward

Friday, December 13, 13

Page 6: Scale & Proportion

Friday, December 13, 13

Page 7: Scale & Proportion

Friday, December 13, 13

Page 8: Scale & Proportion

Friday, December 13, 13

Page 9: Scale & Proportion

Scale your type elements...

Friday, December 13, 13

Page 10: Scale & Proportion

Your taskCreate an event poster for a co-curricular event (that either you or a friend participates in) that is happening before break

Needs to be 11x 17 in

You can make it in whatever program you want!

Save it as a PDF and upload it to the assignment page (due next class)

You must have:

Event title

Where the event is taking place

Date & time

Compelling imagery/visual elements

Anything else you think is important!

Friday, December 13, 13