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Scalable Media Workflows in the Cloud

Bhavik Vyas - AWS Stephane Houet - EVS

Media &Entertainment Product Manager

Partner Ecosystem Manager C-Cast

Media Workflows are Complex

Featurettes

Interviews

2D Movie

3D Movie

Archive Materials

Stills

Networks

Theatrical

DVD/BD

Online

Mobile Apps

Archive

MSOs

Process

Store

Deliver

Tools Need to Scale with Media …

Elasticity

Time tomarket

UndifferentiatedHeavy lifting

Pay as you go

Managed IT Services

Secure

High AvailabilityGlobal Scale

A Typical Media WorkflowIn

gest

Inde

x

Pro

cess

Pac

kage

Pro

tect

QC

Aut

h.

Tra

ck

Del

iver

Orchestrate

Store

Where AWS Fits

Amazon Web Services

Inge

st

Inde

x

Pro

cess

Pac

kage

Pro

tect

QC

Aut

h.

Tra

ck

Pla

ybac

k

Media Asset Management

Analytics and Monetization

Mapping the Workflow to AWS Services

AWS Direct Connect

Elastic LoadBalancing

AWS Import/ Export

Amazon S3

AWS Storage Gateway

Amazon Glacier

Amazon EBS

CloudFront

Amazon CloudSearch

Amazon SNS

Amazon SQS

Amazon SWF

Amazon Elastic

Transcoder

Amazon EC2 Amazon EMR

DynamoDB

Amazon VPC

Amazon RDS

Amazon Redshift

ElastiCache

AMI

Route 53

Ingest Store DeliverProcess/ Manage

Amazon EC2

Amazon EC2

Amazon Workspaces

Amazon Kinesis

Elastic LoadBalancing

Elastic Beanstalk CloudWatch CloudFormation

AWS SDKs

Java Python (boto) PHP .NET Ruby Node.js

iOS Android AWS Toolkit for Visual

Studio

AWS Toolkit for Eclipse

AWS Tools for Windows

PowerShell

AWS CLI

JavaScript

INGEST STORE MANAGE SECUREPROCESS

CREATEMONETIZE

INTEGRATEDELIVER

AWS Media Partners: Powering the Workflow

Media S/W in the AWS MarketplaceAWS Marketplace: Online Software Store

• Find, research, try & buy software• 1-Click launch – application running minutes• S/W Billing fully integrated into AWS account• 1700 products across 25 categories

Developer Tool Categories Include• Media Servers• Transcoding• Media Publishing• Digital Asset Management• Image Resizing

Let’s Dive Deeper.

Media Ingest for AWS

AWS Import/ Export

Amazon S3(multi-part Upload)

AWS Storage Gateway Service

AWS Direct Connect

Media Storage on AWS

AWS Cloud

Amazon Glacier

Gateway Appliance/ AWS Storage Gateway

Amazon S3

Block File

On-premises Data Center

Archive Backup Disaster Recovery

Amazon EBS

Choosing the Right Storage

>Durability >>Scale >>>Cost

Object Storage - http(s)

Amazon S3

Amazon Glacier

EBS

Elastic Block Storage

Object Storage - http(s)Block (CIFS/NFS)

EBS Options:• Three types:

– General Purpose (SSD) volumes• Ideal for a broad range of use cases such as boot volumes, small and

medium size databases, and development and test 

– Provisioned IOPS (SSD) volumes• You specify the I/O performance, up to 4000 IOPS per volume

– Magnetic volumes• Ideal for workloads where data is accessed infrequently, and

applications where the lowest storage cost is important. 

• Encrypted Amazon EBS volumes to meet a wide range of data-at-rest encryption requirements

EBS

Elastic Block Storage

Block (CIFS/NFS)

Reducing Object Storage Costs

Amazon S3

Amazon Glacier

Bucket lifecycle

Policies

Single API access (regardless of the

storage class)

> Durability

>> Scale

>>> Cost Amazon S3 (RRS)

Bucket lifecycle

Policies

<$0.03/GB

<$0.024/GB

<$0.01/GB

S3 & Working with Large Files

S3 Bucket

S3 SDK

AWS S3

S3 multi-part Upload

Files

corporate data center S3 Object <= 5TB

S3 Encryption Options

1. Sever-Side Encryption (SSE)– Provides an integrated solution where Amazon handles key

management

2. SSE-Customer (SSE-C)– Perform the encryption and decryption of your objects while retaining

control of the keys used to encrypt objects.

3. Client library (e.g. Amazon S3 Encryption Client)– Objects encrypted before they are sent to Amazon S3 for storage.

Media Processing

Amazon S3

Instance Store

EC2 Instance

AMI

EBS

Ensure Flexibility: EBS Backed Instances

AMIEBS

Instance Store

EC2 Instance

SIZE INSTANCE BY APPLICATION NEED

Size AWS Instance Type to Application

EC2 Instance Type

CPU’smemory

netw

ork

I/O

loca

l sto

rag

e

Scale Capacity Up & Down as Needed

Elastic

CLOUD capacity

Traditional

IT capacity

Your needs

Time

Ca

pa

city

Use What You Need, When You Need To

Capa

city

Time

Launch of new device

1000’s of transcoders

Amazon EC2 Instance Types

2006 2007 2008 2009 2010 2011 2012 2013m1.small

m1.xlarge

m1.large

m1.small

m2.2xlarge

m2.4xlarge

c1.medium

c1.xlarge

m1.xlarge

m1.large

m1.small

cc2.8xlarge

cc1.4xlarge

cg1.4xlarge

t1.micro

m2.xlarge

m2.2xlarge

m2.4xlarge

c1.medium

c1.xlarge

m1.xlarge

m1.large

m1.small

hs1.8xlarge

m3.xlarge

m3.2xlarge

hi1.4xlarge

m1.medium

cc2.8xlarge

cc1.4xlarge

cg1.4xlarge

t1.micro

m2.xlarge

m2.2xlarge

m2.4xlarge

c1.medium

c1.xlarge

m1.xlarge

m1.large

m1.small

cc1.4xlarge

cg1.4xlarge

t1.micro

m2.xlarge

m2.2xlarge

m2.4xlarge

c1.medium

c1.xlarge

m1.xlarge

m1.large

m1.small

c3.large

c3.xlarge

c3.2xlarge

c3.4xlarge

c3.8xlarge

i2.large

i2.xlarge

i2.2xlarge

i2.4xlarge

i2.8xlarge

g2.2xlarge

cr1.8xlarge

hs1.8xlarge

m3.xlarge

m3.2xlarge

hi1.4xlarge

m1.medium

cc2.8xlarge

cc1.4xlarge

cg1.4xlarge

t1.micro

m2.xlarge

m2.2xlarge

m2.4xlarge

c1.medium

c1.xlarge

m1.xlarge

m1.large

m1.small

c1.medium

c1.xlarge

m1.xlarge

m1.large

m1.small

new

existing Entry into GPU space

G2 Instances

2014 EC2 Instance Highlights• HI1 – 120,000 random read IOPS on SSDs• I2 – Next generation I/O optimized (350,000+ random read IOPS)• M3 – Next generation general purpose• HS1 – 48 TB of storage per instance• CR1 – 244 GiB of RAM &Intel Xeon E5 2670 (Sandy Bridge) CPUs • C3 – 2.8 GHz Intel Xeon E5-2680v2 (Ivy Bridge) CPUs (SSD)• R3 – Next generation memory optimized

EC2 GPU Instances (G2)

1 NVIDIA GK104 GPU (Kepler / GRID)

2.6 GHz Sandy Bridge CPU w/ Turbo enabled

8 vCPUs, 15 GiB of RAM

60GB SSD storage

Frame Capture and Encoding APIs

g2.2xlarge

Unix/Linux instances start at $0.02/hour

Pay as you go for compute power

Low cost and flexibility

Pay only for what you use, no up-front commitments or long-term contracts

Use Cases:

Applications with short term, spiky, or unpredictable workloads;

Application development or testing

On-demand instances

1- or 3-year terms

Pay low up-front fee, receive significant hourly discount

Low Cost / Predictability

Helps ensure compute capacity is available when needed

Use Cases:

Applications with steady state or predictable usage

Applications that require reserved capacity, including disaster recovery

Reserved instances

Bid on unused EC2 capacity

Spot Price based on supply/demand, determined automatically

Cost / Large Scale, dynamic workload handling

Use Cases:

Applications with flexible start and end times

Applications only feasible at very low compute prices

Spot instances

EC2 Instance Options

Managed Database ServicesAmazon

RDSAmazon

DynamoDB

Managed relational database service

Managed NoSQL database service

Amazon ElastiCache

In-Memory Caching Service

Workflow Building Blocks

Amazon Simple Queue Service

(SQS)

Amazon SWF

Amazon Simple Email Service

(SES)

Amazon Simple Notification

Service (SNS)

Amazon CloudSearch

CloudWatch

AWS CloudTrail

Amazon ElastiCache

Amazon Elastic

MapReduce

Elastic Load

Balancing

Amazon Relational Database

Service (RDS)Process

Store

Deliver

AWS Media Delivery

Amazon S3

Processed Media Files HTTP/HTTPS

Streaming or Distribution

Amazon CloudFront

ABR VOD & Live Streaming

Content: Consumption & Reporting

Amazon CloudFront

Access Logs

Amazon S3

EMR

Amazon Redshift

BusinessSmarts

Mapping the Workflow to AWS Services

AWS Direct Connect

Elastic LoadBalancing

AWS Import/ Export

Amazon S3

AWS Storage Gateway

Amazon Glacier

Amazon EBS

CloudFront

Amazon CloudSearch

Amazon SNS

Amazon SQS

Amazon SWF

Amazon Elastic Transcoder

Amazon EC2 Amazon EMR

DynamoDB

Amazon VPC

Amazon RDS

Amazon Redshift

ElastiCache

AMI

Route 53

Ingest Store DeliverProcess/ Manage

Amazon EC2

Amazon EC2

Amazon Workspaces

Amazon Kinesis

Elastic LoadBalancing

Elastic Beanstalk CloudWatch

AWS CloudFormation

INGEST STORE MANAGE SECUREPROCESS

CREATEMONETIZE

INTEGRATEDELIVER

AWS Media Partners: Powering the Workflow

Media Workflows in the Cloud:Customer Examples

in the Cloud

AKA “Video Factory”

Video Factory – Workflow

SDI Broadcast Video Feed

x 24

Playout Data Feed

Broadcast Encoder

Live Ingest Logic

Amazon Elastic Transcoder

ElementalCloud

DRM

QC

Editorial Clipping

MAM

Amazon S3Mezzanine

Time AddressableMedia Store

Amazon S3Distribution Renditions

RTPChunker

Transcode Abstraction

Layer

Mezzanine

Playout Video

Transcoded Video

Metadata

SMPTE Timecode

Mezzanine Video Capture

• The UK’s biggest video & audio on-demand service– And it’s free!

• Over 7 million requests every day– ~2% of overall consumption of BBC output

• Over 500 unique hours of content every week– Available immediately after broadcast, for at least 7 days

• Available on over 1000 devices including– PC, iOS, Android, Windows Phone, Smart TVs, Cable Boxes…

• Both streaming and download (iOS, Android, PC)

• > 20 million app downloads

Sources: BBC iPlayer Performance Pack August 2013http://www.bbc.co.uk/blogs/internet/posts/Video-Factory

www.evs.com

POWERING MULTIMEDIA CONTENT DELIVERYAT 2014 FIFA WORLD CUP BRAZIL™

EVSSPORTS

June 12 - July 13 2014- 12 Stadiums

- 64 Games

IBC1 in Rio de Janeiro

EVS appointed for multilateral production- On site2 live production- IBC file-based video management- Multimedia production and distribution

FIFA WORLD CUP 2014

Notes:1. The International Broadcast Centre (IBC) is a temporary hub for broadcasters during major sport

events.2. Remote broadcast television studio where the event is produced and then beamed to

broadcasters via satellite.

EVS ENABLED A NEVER-SEEN-BEFORE MULTIMEDIA EXPERIENCE

6 Live Streams

HLS streaming of 6 HD streams to tablets & mobiles per match

24 Replay cameras

On demand replay of selected events from any of the 20+ cameras on the field.

+4000 VoD elements

On demand multimedia exclusive edits.

EVSSPORTS

Max of 12 streams at 10Mbps each.

Max of 36 streams at 3,5-10Mbps

9 HLS encoding, from 0.4 to 3.5Mbps + 2 thumbs 1 RTMP

EVS C-CAST LIVE STREAMING WORKFLOW

EVS C-CAST VODWORKFLOW

9 HLS encoding, from 0.4 to 3.5Mbps + 2 thumbs1 RTMP

EVSSPORTS

Cloud PlatformLinking mobile trucks, studios and viewersContent selection and approval processMetadata editing stationAutomatic translations in 20+ languagesAutomatic HD backup on topWorkflow engine, including- VoD file transfers and transcoding management- Live streaming activation and transcoding management

Output: API mode or white label embedded

EVS C-CAST MANAGES ALL FROM PRODUCTION TO VIEWERS

MULTIMEDIA PRODUCTIONHBS OVERVIEW MAP

MULTIMEDIA PRODUCTION IN THE AWS CLOUD

Aspera for transfers into S3Store and deliver data using S3Create image thumbnails (EC2, SQS & S3)Transcode VoD files using ZencoderTranscode Live using Elemental Cloud- Up to 128 concurrent live streams encoded

Operator GUI for Rio and international sites- S3, Cloudfront, EC2 and RDS

Manage all workflows at IBC and Venue- EC2, SQS & RDS

1Gbps Direct Connect from Rio to Dublin

EVSSPORTS

6 MULTILATERAL STREAMS

17 INDIVIDUAL MRL STREAM

4 INDIVIDUAL COMMENTARY

243 DIFFERENT LIVE STREAMS /GAME

2,799,360 MINUTES OF ENCODED STREAMS

LIVE STREAMING

MULTI-ANGLE CLIPS

On average 60 CLIPS RECORDED PER MATCH, overall

UP TO 20,000 MULTILATERAL CLIPS throughout the tournament

Roughly a third of clips from multicam with 14 DIFFERENT ANGLES on average

COMBINED DATA FOR FIFA WORLD CUP WEB PLAYER AND APP AFTER 64 MATCHES FOR ALL MARKETS

TOTAL HOURS WATCHED:

>15 MILLION

UNIQUE USERS: >35 MILLION

Available in more than 10 TERRITORIES

Peak ACTIVE CONCURRENT USERS

500,000

FIN & THANK YOU!

Hall #3.B16 

Hall #7.G30 

Hall #4.B75 

Hall #8.B90

Hall #5.B20