27
Sara Coppola for the GMBA at IE How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

Sara coppola question j - ie gmba admission

Embed Size (px)

DESCRIPTION

How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations. GMBA IE Business School Application - 2014

Citation preview

Page 1: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE

How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

Page 2: Sara coppola  question j - ie gmba admission

“I know it sounds corny, but I´d loveto improve people´s lives, especially socially… making the world more open is not an overnight thing. It´s a ten to fifteen year thing”.

– Mark Zuckerberg

2Sara Coppola for the GMBA at IE

Page 3: Sara coppola  question j - ie gmba admission

There is a lot of debate concerning new technologies and they way they influence human interaction…

Sara Coppola for the GMBA at IE3

Page 4: Sara coppola  question j - ie gmba admission

Social Interactiona process of reciprocal stimulation or responsebetween 2 people. It develops competitioninteraction, influences, social roles and statusand people for social relationships

(www.psychologydictionary.org/ )

Sara Coppola for the GMBA at IE4

Page 5: Sara coppola  question j - ie gmba admission

Negative Views

• Studies, people, researches: many point to the dehumanization of social interaction.

• Some scholars sustain that internet communication impoverishes social interaction and therefore will bring to negative outcomes (loneliness and depression) for society as a whole.

(John A. Bargh and Katelyn Y.A. McKenna, 2004)

Sara Coppola for the GMBA at IE5

Page 6: Sara coppola  question j - ie gmba admission

Positive views

Others (like myself) view the internet and new technologies hasan opportunity for new ways of social interaction, enabling peopleto connect, create and maintain relationship in numerous differentways and regardless of physical proximity. Enhancing therefore social connectivity.

Sara Coppola for the GMBA at IE6

Page 7: Sara coppola  question j - ie gmba admission

“ […] each new technological advance in communications of the past 200 years---the telegraph, telephone, radio, motion pictures, television, and most recently the Internet---was met with concerns about its potential to weaken community ties”.

(Katz et al. 2001)

Sara Coppola for the GMBA at IE7

Page 8: Sara coppola  question j - ie gmba admission

"The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” -- Sir William Preece, chief engineer of the British Post Office, 1876

"The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” -- David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s

"There is no reason anyone would want a computer in their home." -- Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

Looking back…

Sara Coppola for the GMBA at IE8

Page 9: Sara coppola  question j - ie gmba admission

Looking back…

Sara Coppola for the GMBA at IE9

Though, the phone, the radio and especially the television and the visual media facilitated the development of culture´s values and beliefs.

Nonetheless, fears persistently raised: that the telephone would damage the family, injure relationships, and isolate people---magazines of the time featured articles such as “Does the telephone break up home life and the old practice of visiting friends?” (Fischer 1992).

The same has extensively been said and discussed about the radio and television as well.

Page 10: Sara coppola  question j - ie gmba admission

The Internet and Social Media are the biggest revolution of our generation which directly affect and influence the way we interact socially.

For the first time in history, the internet combines many inventions in only one communication system:

• As a person to person medium like the phone (e.g. e-mails, text messages, chats);• As a mass medium like the radio and the TV

Sara Coppola for the GMBA at IE10

2014

Page 11: Sara coppola  question j - ie gmba admission

* http://www.internetlivestats.com/internet-users/

Internet users*

Sara Coppola for the GMBA at IE11

Page 12: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE12

Humans have the needto interact and communicate with each other; the internet and technologies provide new means to exploit such need.

Page 13: Sara coppola  question j - ie gmba admission

Source: http://blog.hubspot.com/marketing/social-media-stats-infographic

Sara Coppola for the GMBA at IE13

• 73% of adults in the U.S. use a social network of some kind and 42% use two or more2

• Globally, more than 1.8 billion people access social networks, a number set to rise to 2.55 billion by 20173

2014

Page 14: Sara coppola  question j - ie gmba admission

Source: http://blog.hubspot.com/marketing/social-media-stats-infographic

Sara Coppola for the GMBA at IE14

• On average, 500 million tweets are sent per day12

• 100 hours of video are uploaded to YouTube every minute13

• 390 million people use Google+ each month to post messages, make video calls and endorse companies with the +1 button

2014

Page 15: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE15

In 10 years from now…

We will develop further Augmented Reality; the exploitationof which, among others will create:

- Hand-less use of internet devices- Possibility to have an AR map of cities and local point of

interests- Various commercial uses

Access to world´s information and easier access to knowledge;

Faster transportation means will make travelling easier, more comfortable and quicker;

Page 16: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE16

In 10 years from now…

We will have wireless headphones with internet connection that will allow us to listen and record any kind of music, conference, speech;

We will have devices that will allow us to overcome linguistic barriers: a sort of simultaneous translator;

We will be able to activate devices and to do thing just with use of our voice;

Page 17: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE17

In 10 years from now…

Newer and better technologies to help peoplewith speech and movement impairmentto communicate;

Maybe we will use holograms to communicate with people further away and for commercial use (e.g. fashion ecommerce: to try on clothes; furniture ecommerce: to see how new furniture will look in your apartment);

Social media will keep evolving and connecting people.

Page 18: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE18

We will be leaving in a more interconnected world with less geographical barriers and more communication means

And of course this will have both positive and negative influences

Page 19: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE19

Pros

• More possibility to travel, move, visit friends and relative far away;• More job opportunities (connected to traveling and the internet);• Better opportunities to keep in contact with people we love;• More opportunities to get to know people far away from us;• High learning opportunities and self-teaching;• Easier life (connected to transport, velocity of getting things done

and communication);• New ways of entertainment;• Easier life for people with physical impairments.

Page 20: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE20

Cons• The ease of accessibility of information could be used for wrong means

(terrorism, criminality etc.);• More pressure on individuals regarding constant availability (especially

work related);• Pressure on being updated on lots of different issues and topics;

(connected to availability of information);• Increase of external input will shorten even further our time-span to

dedicated to things;• Higher multi-tasking opportunities and faster communication could lead

to more stress and lack of concentration;• Less time dedicated to face-to face interaction and more time dedicated

to virtual interaction.

Page 21: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE21

As in everything, technology can have positive and negative outcomes; the good lays in finding a balance.

As human beings with needs (first of all attention and love), I strongly believe that face-to-face social interaction will never cease to exist.

Page 22: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE22

In order to safeguard this, parents and schools will have to assume responsibilities and play a major role into educating younger and future generations in the correct use of technology with relation to social interaction.

Page 23: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE23

“the Internet allows people to stay in touch with family and friendsand, in many cases, extend their social networks.A sizeable majority of those who send e-mail messages to relatives say it increases the level of communication between family members […] survey results suggest that on-line tools are more likely to extend social contact than detract from it” (Howard et al. 2001).

Page 24: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE24

“By interacting with one another, people design rules, institutions and systems within which they seek to live.”

(www.boundless.com/sociology)

Thus, people are not inactively affected by technology, but they dynamically influence and shape its use and effect.

(Fischer 1992, Hughes & Hans 2001)

Page 25: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE25

Therefore we are the ones who create social interactions and models are not fixed but we keep changing them. Technologies are a means for interaction not the end.

I have hope and I value our capabilities of human intelligence to not be overwhelmed by it, but to useit as a tool to feel more connected with each other.

Page 26: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE

Thank you

Page 27: Sara coppola  question j - ie gmba admission

Sara Coppola for the GMBA at IE

Image Disclaimer All images have been taken from the internet

(e.g. Google images).