It is not the employers who pays the wages. Employers only handle the money.

It is the customer who pages the wages.

Henry Ford

SAP and hybrisPowering the Future of Customer Engagement

OMNI-CHANNELCOMMERCE PLATFORM#1

Fastest growing, most advanced commerce platform - enabling next generation customer engagement

ENTERPRISE APPLICATIONS

40 years of business software leadership and

solutions expertise

#1

Introduction to hybris.The future of commerce™. Today.

The most functionally complete commerce

platform in the marketplace

Single view of the Customer

+ Single view of the

Business

Single, Agile, & Scalable technology stackProven integration

with SAP CRM & ERP

hybris is the fastest growing commerce

platform in a +$50B global market.

Omni-ChannelB2B / B2C

Industry focused

Total flexibility and choice across on-premise and cloud

deployment models

hybris is the Future of Commerce

The Omni-Channel Commerce ImperativeEngaging customers consistently across channels – a key business challenge

“Now that the initial shock of the online onslaught has worn off, most retailers have joined it. They proclaim themselves to be ‘omni-channel’ merchants, as adept as Amazon online, but with the added excitement and convenience that comes with physical shops.”Source: The Economist, July 13 Shopping: The Emporium Strikes Back

“The biggest challenge resulting from consumers’ broader, greater, and more frequent use of the Internet prior to purchasing is that retailers face not only cherry-picking shoppers but also the problem of

how to better integrate siloed customer touchpoints, particularly for affluent shoppers, as they shift their spend away from physical stores to the online channel.”Source: Forrester, Nov 20, 2012 The New Paradigm of Retail

“Creating a consistent customer experience remains the most valued capability for retailers, but 54% of our respondents indicate

that their biggest inhibitor is that they do not have a single view of the customer across channels.” Source: RSR, June 2013 Omni-Channel 2013: The Long Road to Adoption

This is your customer – B2B and B2C (and your staff)

fickle, demanding, social, mobile

multi-ethnic, global

always connected

their brand preferences eclipse channel

“what they want, when they want it” eclipses brand

This is your customer – B2B and B2C (and your staff)

YOU want a single view of THEM.

THEY want a single view of YOU.

You think of it as multi-channel.

They think of it as ONE EXPERIENCE.

Delivering a good customer experience used to be simple.

Store CustomerWarehouse

Product information

ProductOrder etc.

Customer data

Early days...

web CustomerWarehouse

Operational processes today are incredibly complex

...and today

Warehouseor content delivery

Store /POS Customer

Product information

ProductOrder etc.

Customer data

Delivering consistent data used to be simple.

Product information Order

webcatalog

Customer

Early days...

Multi-channel data consistency is incredibly complex.

VariousERP

unstructured

merch planning

CRM

Suppliers

Customer

Product information Order Customer data

social

BIGDATA

...and today

The future of commerce demands business acceleration

Companies have created great multi-channel customer experiences using traditional technologies and practices.

The challenge in the future is to do that while dramatically improving time to innovation

finding enough skilled technical resources

optimizing operational processes

managing total cost of ownership

The future of commerce requires modern technologies and practices

hybris believe that is best achieved with

an architecture and products optimized for real-time, online data for products, customers, orders and inventory across all channels

an agile, natively multi-channel, single-architecture product set

built on a single stack

based on open standards

with the flexibility of bespoke development

with the cost effectiveness of packaged applications

hybris Commerce SuiteThe industry’s most modern, agile, comprehensive commerce suite.

Across the e-business lifecycle on a single platform

Omni-channel: Any channel, any device, anywhere

Architected for maximum agility Innovation

Expansion

Integration

lower TCO

enterprise scale

enterprise reliability

Ready to be your primary business platform

Four megatrends / mega IT challenges

1. Channel convergence

2. Global business

3. Big Data, getting bigger: Volume, Velocity & Variety

4. Rapid business change forcing IT reaction

hybris is architected to be future-proof

order management

omni-channeltouch points

master data

platform

omni-channel logic

hybris Commerce SuiteThe industry’s most modern, agile, comprehensive commerce suite.

hybris natively supports more touchpoints than any other platform, and is architected to support any – even those that will emerge in the future

tv

games

POS mobile

call center

print

social

hybris Commerce for B2C or B2BBoth Gartner & Forrester call it a “leader” for a reason

Unsurpassed merchandising capability empowers business users,maximizes selling

Best-practice accelerator reduces costs, speeds time to value

Native web content management lowers implementation & maintenance costs

REST & Java APIs connect to virtually anything

Comprehensive B2B functionality

Architected for agility: extensions & integrations

The only commerce suite built on a single stack• better functionality• lower development costs• consistent user experience• better performance & efficiency (fewer servers)• easier maintenance & upgrades

Optimum use of open standards• much wider availability of resources• much lower TCO

Fresh, modern, SOA implementation

hybris Commerce PlatformThe last commerce platform you will ever need™

Java EE Servlet Container

hybris: best of both worlds

green fielddevelopment

high cost

high risk

long time to market

Modular

Service-oriented architecture

Built for extensibility and flexibility

Shorter time to market

Based on standardtechnologies

traditional commerce

solutions

limited extensibility

limited flexibility

vendor dependency

B2C and B2B – THE SAME…

B2B buyers and other users are also consumers – they expect a consumer-like experience. They need all the B2C functionality.

Product data requirements (much more than a traditional catalog) equally important

Multi-channel increasingly relevant in B2B: mobile in field or warehouse, commerce embedded in machines

Agility, innovation, equally important for competitive advantage

Lower TCO equally important

B2C and B2B – ...BUT DIFFERENT!

Multiple experiences required for multiple classes of customer / user

Product data more complex: multiple prices, multiple catalogs

Account management required: roles and permissions, cost centers & budgets, sales reports, credit management, sales quotations

Order processes more complex: standing orders, credit checks, open to buy POs, approval processes

Only hybris incorporates comprehensive B2B functionality with a B2C user experience on a single platform.

Long term, maybe the biggest IT challenge of all

In a world of

big data

big cost pressure

rapid change

any device, anywhere, anytime

everything connected & realtime

consumer-driven UIs & processes for all users

Long term, maybe the biggest IT challenge of all

...Yesterday’s heavy relational databases WON’T WORK!

They won’t disappear, but they’ll play a diminished back-end role

OmniCommerce

In the future, a commerce platform architected for the internet and customer centricity will be the heart and brain of 21st-century business. We call this

OmniCommerce™

orders

customersentitlements

productsinventory

Strength Across all Customer Segments and Industries

Digital Manufacturing Retail Wholesale Telco

Glo

bal

En

terp

ris

esS

ME

BizX Business Impact

*Source: 2012 hybris Customer Survey

hybris Omni-Channel Business Improvements

*

hybris is the future of commerce.™ Today.