Salesforce1 for ISVs Webinar (May 15, 2014)

Salesforce1 for ISVs Jim Sinai Sr Director, AppExchange & Platform Marketing @jimsinai

Scott Effler Sr. Manager, ISV Technical Evangelist

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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

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Agenda

Understanding Salesforce1 Mobile

Advantages to Building with Salesforce1 Mobile

Key Design Principles for Salesforce1 Mobile

DEMO

3 Things to Get Started

What experience do you have building for Salesforce1 Mobile?

we are listed as Salesforce1 Mobile Ready on the AppExchange we are building a production app we have only played with it we have not yet started

Quick Poll

What experience do you have building for Salesforce1 Mobile?

we are listed as Salesforce1 Mobile Ready on the AppExchange we are building a production app we have only played with it we have not yet started

Quick Poll

12%

27% 30% 31%

Salesforce1: a Platform and an App

Salesforce1 Platform APIs

Salesforce1 App

Force.com Heroku1 ExactTarget Fuel

Sales Cloud Service Cloud Marketing Cloud AppExchange Customer Apps

Salesforce1 Platform Services

Employees: Run Your Business From Your Phone New Salesforce1 Mobile App Now Available

AppExchange Apps

CRM

Custom Apps

All your past investments...

Feed First UI

Noti!cations Platform

Publisher Actions

...now in the future

Salesforce1

Download Salesforce1 Mobile App today.

Salesforce1 Helps De!ne a Uniform Mobile Experience

Mobile Cards Compact Layouts

Salesforce1 Mobile App: Our UI and Features, Your Custom Apps

Publisher Actions & Feed-First Notifications

Flexible Left Nav Menu

FlexiPages for instant access to any record

Mobile Cards for inline HTML5 & Visualforce

JavaScript SDK for mobile dev anywere

Partners Are Publishing Next Generation Apps

Box

FileBoard

Kenandy

HP

eVariant

BMC

Elton

InsideSales

Introhive

DataHug

Bizable

MapAnything

Docusign

LinkedIn

TAS Group

FinancialForce

ServiceMax

Workday Dropbox

ScanBizCards

Callidus Concur

Evernote

Cloud Craze

Launch the TaskRay dashboard with quick links to your task lists

Project page with a quick overview and

tasks, organized by list

Create new tasks on project records

“Simple, easy to use, great support” –Joseph Bates, Daxko

Customers: Forbes, Honda, Optimizely, EduNeering

Top Reviewed App

Top 50 Installed App

For SMB, Enterprise

Simple, fast project management

Get visibility into your team’s tasks Deliver projects on time, on budget

APP OF THE WEEK TASKRAY by Bracket Labs

Track job progress with log entries and job

completion percentages

Get Job Intel in one place – track jobsite teams, needs and

successes

Log coffee clock-ins and frosty beverage clock-

outs, plus expenses and materials

“Field Recon helped us get organized and helped me feel more relaxed. –Jake Burns, SouthDirekt

Customers: Concreate, 21st Century Equipment, Decorative Concrete Resurfacing

For SMB, Enterprise

Project management for the commercial construction industry

Manage everything about a job – timecards, material usage, expenses, communications

FIELD RECON by Workforce Recon

Industry: Construction

APP OF THE WEEK

Agenda




DEMO


Build & Deploy Mobile Apps Faster than Ever- No Mobile Devs!

You build & customize Force.com We distribute the app You’re app automatically mobile

Salesforce1 is a Key Focus for Salesforce Since we launched, customers are adopting Salesforce1 faster than ever

It’s everything we talk about…

MOBILE READY

Callout at sponsor booth

Callout on AppExchange

Sales Alignment

Inclusion in Dreamforce marketing

Marketing Opportunities

?

Salesforce1 Mobile Apps Are For All Salesforce Users If you want to sell to Salesforce.com’s 100k+ customers, have a Salesforce1 Story

Salesforce Users using Salesforce1:

Inside Sales Field Sales Management Service Recruiters Operations

Agenda




DEMO


User the Salesforce1 Style Guide

http://sfdc-styleguide.herokuapp.com/

Keeping Visualforce pages consistent with the Salesforce1 look and feel

Visualforce in Salesforce1 – UI/UX considerations

Salesforce1 cannot auto-magically (yes, it’s a word) make

Visualforce pages mobile-optimized

Making Visualforce Pages Mobile Optimized Mobile Design Templates

www.developerforce.com/mobile/services/mobile-templates

Design VF pages taking the limited real-estate in mobile into account

Make sure to support the phone form factor

Develop for the mobile context Use device features like geolocation, camera etc. where appropriate

Mobile version of the page/app does not have to support all the bells and whistles – less is more

Optimize for your most common mobile use case – discovery, data entry, search etc.

Use Responsive Design principles (same as the Salesforce1 app)

Get all the Visualforce Tips & Tricks here:

DEVELOPER.SALESFORCE.COM

Make Your Actions Contextually Aware

Global Actions Object Speci!c Actions

For actions across the app For actions related to a speci!c object

Eg: Build quote on opportunity Create an account plan task on account Complete delivery on delivery object

Four Salesforce1 UX Things NOT to Do

DON’T

Kick the user out of the app to your app

DON’T

Add an extra / nested menu on the left side (ie only 1 stage left

menu)

DON’T

Don’t rebuild actions and publishers (ie no publisher or “+” on a

VF page)

DON’T

Don’t recreate push notifications

Agenda




DEMO


Scott Ef"er ISV Technical Evangelist

Pro Tip:

Add /one/one.app to salesforce.com

Agenda




DEMO


Three Things to Get Started

1 2 3 Do a brainstorm session

Build a demo and get feedback

Build your app and launch by Dreamforce

FINAL NOTE: Don’t Forget to Tell Us When Your Launched

Your Launch Plan:

Tell us you’re ready to go and live- via a case with screenshots

Update your listing with screenshots, use cases, and demo videos

Tell the world- your emails, your website, at events,

Get customer stories (and share them with Salesforce)

1

2

3

4

Resources Coming Your Way

TODAY:

•  The technology •  Resources at p.force.com/salesforce1 • Great developer resources

–  Developer guides –  Workbooks –  Webinars –  Discussion boards

COMING SOON:

•  Salesforce1 Press Template • New Salesforce1 Center on Partner Community •  Salesforce1 Partner Of!ce Hours

–  Brainstorm your idea with us… –  Show us your demos –  Share your app

Are you currently building or interested in building a Salesforce1 Mobile Ready app by Dreamforce (October 2014)?

de!nitely interested (and already building!) mostly interested somewhat interested remotely interested not at all interested

Quick Poll

Are you currently building or interested in building a Salesforce1 Mobile Ready app by Dreamforce (October 2014)?

de!nitely interested (and already building!) mostly interested somewhat interested remotely interested not at all interested

Quick Poll

50% 18% 23% 8% 1%

QUESTIONS

TODAY:

•  The technology •  Resources at p.force.com/salesforce1 • Great developer resources

–  Developer guides –  Workbooks –  Webinars –  Discussion boards

COMING SOON:

•  Salesforce1 Press Template • New Salesforce1 Center on Partner Community •  Salesforce1 Partner Of!ce Hours

–  Brainstorm your idea with us… –  Show us your demos –  Share your app

Technology

Salesforce1 for ISVs Webinar (May 15, 2014)