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Einstein Sizzle Video

Salesforce EinsteinEveryone’s Data Scientist

Richard McGuinnessRegional Vice President

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

A Smarter WorldEveryone and every thing is connected

Mainframe / Terminal

Client / Server

100Kmainframes

10MPCs

AI

IoTMobile

Social

Cloud

mobile phones6B 75B

smart things

For Consumers, AI is Transforming How We Connect

Automate Connections Deep Learning

Connect 1-to-1 Machine Learning

Connect Faster Natural Language Processing

Apple Amazon Facebook

Marc Benioff

Parker Harris

For Businesses, AI is Too Complex

Trail blazer

Data prep & integration at scale

Modeling & data science

Infrastructure

Context

Hidden complexity

What businesses want

AI

Relationship Intelligence

Predictive Scheduling

Data Discovery

Machine Learning

Deep Learning

MinHash

Search Intelligence

Sales Intelligence

Data Management

Platform

Infrastructure Intelligence

2015 2016

Analytics

LeadingAI Experts

We Embarked on a Journey to Bring AI to CRM

AI in the Salesforce Platform

Salesforce EinsteinIntroducing

Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery

World’s smartest CRM

Empowering Sales, Service, Marketing & IT

Everyone can build AI-powered apps fast

to your customers in a whole new way

Connect

Natural Language Processing Deep & Machine Learning Predictive Analytics

Learnreal-time data signals

Capture

Salesforce IoT Email Social Calendar

Einstein Built into the Customer Success Platform

Einstein

Lightningforce.com

HerokuAppExchange

Thunder

Sales Service Marketing AnalyticsCommunity Apps Commerce IoT

Predictive Analytics Machine &

Deep Learning

NaturalLanguage

Processing & Generation

ThunderMultitenant Infrastructure

Development Platform

AI Platform Services

Email, Calendar & Social Data

CRM DataIoT Events

Data Services

Applications

The World’s Smartest CRMSales Cloud Einstein Predictive Lead Scoring Opportunity Insights Automated Activity Capture

Service Cloud Einstein Recommended Case Classification Recommended Responses Predictive Close Time

Commerce Cloud Einstein Product Recommendations Predictive Sort Commerce Insights

App Cloud Einstein Heroku + PredictionIO Predictive Vision Services Predictive Sentiment Services

Analytics Cloud Einstein Predictive Wave Apps Smart Data Discovery Automated Analytics & Storytelling

IoT Cloud Einstein Predictive Device Scoring Recommend Best Next Action Automated IoT Rules Optimization

Community Cloud Einstein Recommended Experts, Articles & Topics Automated Service Escalation Newsfeed Insights

Marketing Cloud Einstein Predictive Scoring Predictive Audiences Automated Send-time Optimization

Every Trailblazer Can Build AI-powered Apps, Fast

Build AI-powered apps with Lightning Predictive Vision Service Predictive Sentiment Service

PredictionIO in Heroku Private Spaces

For Data Scientists & DevelopersFor Business Users & Admins

Intelligence is the Electricity of this Era

An Equation for Getting Smarter about Your Customers

AI

Data

Models

Business Context__________

Parker HarrisParker Harris

Parker Harris

Start with Customer Data

Data

Models

Business Context

AI

__________

Sales DataLeads - Emails - Activities - Orders -Opportunities - Calendar - Calls

Service DataCases - Products - Knowledge - Field

Service - Community Questions

Marketing DataAds - Audiences - Email - Social

- Web - Mobile - Campaigns

Add Automated and Personalized Models

Data

Models

Business Context

AI

__________

Unique Customer Orgs

Customer 1

Customer 2

Customer 3

Customer Data Meta-data

3rd party data

Customer Data Meta-data

3rd party data

Customer Data Meta-data

3rd party data

Customer 1’s Models

Customer 2’s Models

Customer 3’s Models

Custom Models for Each Org

Add Intelligence Embedded in Salesforce

Data

Models

Business Context

AI

__________

LOOK! Your very own data scientist

in Salesforce!

Darragh Madden

Principal Solution Engineer

DEMO (from Marc’s Keynote)

Einstein Today & Roadmap

Dreamforce 17 Einstein features

across 5 clouds

H1-2017 35+ Einstein features

across all clouds

Einstein platform Customers and ISVs can extend or build predictive apps The “Force.com” of AI

Dreamforce 2017

thank y u

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