Embed Size (px)
Citation preview
Ruthie, Inc.
Ruthie Cool, Curated Daily Deal Sites On Demand!
PROPRIETARY & CONFIDENTIAL!
Over the past two years, weʼve seen an explosion of daily deal sites, (over 450 nationwide!), but with only so much time in the day, no one can expect to visit every website to discover all the great deals that are really out there.
Because of all this glut of daily deal sites, most people only have the time to sign up with a handful of them and then have to deal with a barrage of daily emails to inform them of all those great sushi dinners, speed dating experiences, concert tickets, or trips for two at 50% off.
With this influx of incoming daily deal emails, our inbox is overwhelmed with deal after deal causing massive deal fatigue and actually reducing the number of deals purchased.
The Problem
PROPRIETARY & CONFIDENTIAL!ext
...these sites are crowded, hard to navigate and make it difficult to find deals for even the most avid web surfer.
And most aggregated daily deal sites are found on websites...
PROPRIETARY & CONFIDENTIAL!ext t
We all want a good deal and to save money. A few people go to the extreme and clip every coupon available, but most of us just want to save a few bucks here and there and find the next great deal.
We all wish we had 5 hands, 10 eyes and the time to sift through countless emails and daily deal websites, but thatʼs not possible in todayʼs world, hence Ruthie was born.
Ruthie is a simple to use thoughtfully designed iPhone & Android app with a an intuitive interface that allows deal hungry users to ʻshopʻ for all their favorite 1 time deals on demand...and thanks to a culture that has never been more connected, everyoneʼs favorite deal is now just a click away.
The Solution
PROPRIETARY & CONFIDENTIAL!ext
Ruthie is an iPhone/Android application that curates the best daily deals from the hottest daily deal sites through an easy to use, intuitive user interface & social experience.
PROPRIETARY & CONFIDENTIAL!ext
Discover, Buy, and Share!
Tex TPROPRIETARY & CONFIDENTIAL!ext tPROPRIETARY & CONFIDENTIAL!ext
U.S. Daily Deal Market Size & Validation
PROPRIETARY & CONFIDENTIAL!ext
The Daily Deal market size in 2012 ismassive at 2.465B and projected to double by 2015 to $4.171B.
4 out of 5 Daily Deal subscribers havepurchased at least 1 deal in the last 6 months. 60% in the last 90 days. Of All online consumers, 44% use or search Daily Deal sites.
Business Model
PROPRIETARY & CONFIDENTIAL!ext
AdvertisingDirect in-ad promotions (CPM based)
Ruthie ʻExciteʼ Membership ClubAd-free service w/ our own impossible to get deals
Affiliate/Partnerships (Current)Ruthie gets paid per transaction
Ruthie automated daily deal websiteMonthly fees associated per transaction
18 to 48
Female 71%
Male 29%
Socially active
College graduate
Target Audience
Anyone that wants a
great deal on what they like
PROPRIETARY & CONFIDENTIAL!ext
Extensive PR Campaign with INK PR.
Strategic partnerships, social networks, key words.
Promotional Approach
Talk shows, Blogs, Magazines, etc.
Cross Media Promotion
Making it Big!
The Team
Christian Burkholder, Co-Founder/President Co-Founder & CEO, Ehab.comVP, Digital Media, S.A.F. Productions
Kaleb Khu, Co-Founder/COOFounder/GM, Cafe De Bangkok
Mike Walsh, VP Tech/DevelopmentCEO, Laced Interactive
George Stiehl, Creative DirectorCreative Director, SubcultureCEO Citizen LA
Bonnie Pakravan, Director of Finance Co-Founder Dirty Laundry / USC Marshall School of Business
We love saving 50% off food, clothes and everything else, but with so many deal sites to chose from, we found ourselves logging a ton of hours searching for deals from different websites and apps just to discover something we liked. It was just too time consuming and so in the end, you really had to rely on daily deal emails to inform you of their latest deals, but then the barrage of emails touting every deal on the planet became too much to deal with, so we decided to curate our own app that brings it all together, just how we like it!
Why are we doing this?
PROPRIETARY & CONFIDENTIAL!ext
Ruthie is based out of Los Angeles and represented by David Makman & Associates.
Christian BurkholderCo-Founder & President
RUTHIE, INC. 4711 W. Sunset Blvd, Suite 199Los Angeles, CA 90027
310 [email protected]@ruthieapp
