Royal Retreat

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<ul><li>1.Using Social Media in the Academy Ideas and Starting Points Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address]</li></ul> <p>2. Courses </p> <ul><li>Web Design and Publishing </li></ul> <ul><li>Multimedia Journalism </li></ul> <ul><li>Issues in New Media </li></ul> <ul><li>Advanced Online Media </li></ul> <p>3. Social Media in the Classroom </p> <ul><li>No longer required to know HTML/CSS/Web or Graphic Design/FTP/Domain Registration/Hosting to have a presence on the Web </li></ul> <ul><li>The Web is the location of user-generated content galore </li></ul> <ul><li>Lots of free and cheap tools that you can use in the classroom </li></ul> <ul><li>Easy to implement </li></ul> <ul><li>Fun for you and students </li></ul> <ul><li>Can integrate ideas and concepts, while teaching technical skills </li></ul> <p>4. Milestones in Multimedia 1997 Blackhawk Down 1998 Drudge Report Google 1999 Blogger IndyMedia 2000 OhMyNews AOL/Time Warner merger 2001 DotCom Bust 9/11 Tributes Wikipedia launched 2002 Google News 2004 Jon Stewart on Crossfire Rathergate Press Credentials to Bloggers WikiNews, Facebook, Digg2005 YouTube News Corporation buysMySpace 2006 Macaca Invention of the Year - YouTube Person of the Year - You Google Buys YouTube $1.65B 2003 RSS Google Buys Blogger MySpace launched 1995 Craigslist launched Slate, Salon, USA Today, Houston Chronicle, Philadelphia Inquirer online 2007 VA Tech Twitter tips at SXSW Invention of the Year - iPhone CNN/ YouTube Debates Pre-1995 Wired Magazine - 1993 NY Times on AOL - 1994 Nando -1994 1996 Washington Post Wall Street Journal Chicago Tribune LA Times MSNBC 2008 CBS acquires CNET Candidates embrace social media 5. Key Terms </p> <ul><li>Blog </li></ul> <ul><li>Web 2.0</li></ul> <ul><li>User-generated content </li></ul> <ul><li>Mobile/Moblogging </li></ul> <ul><li>Mashup </li></ul> <ul><li>RSS</li></ul> <ul><li>Tag/ Tag Cloud </li></ul> <ul><li>Podcast/Vcast </li></ul> <ul><li>Wiki </li></ul> <ul><li>Web-first journalism </li></ul> <ul><li>Programmer/Journalist </li></ul> <ul><li>OpenSocial </li></ul> <ul><li>Widgets </li></ul> <p>6. Using RSS Feeds </p> <ul><li>Rich Site Summary or Really Simple Syndication </li></ul> <ul><li>Set up an RSS reader like iGoogle.Sign in to Google with a Google account. You can set up the theme, tabs, and specific feeds that you check. </li></ul> <ul><li>Look for RSS icon in address bar or on page of Web site.When you click on the icon, you choose how you want to subscribe to the feed. </li></ul> <ul><li>Set up custom RSS feeds on particular topics using Google News </li></ul> <ul><li>Use to keep up with news and trends, resources for current events quizzes, easy access to news in class </li></ul> <ul><li>Your blogs will have their own RSS feeds; can use to repurpose content in creative ways </li></ul> <ul><li>Create your own feed for your online content, podcasts, etc. (xml file with links to your content) </li></ul> <p>7. Keeping Up </p> <ul><li>Google News/Yahoo News - Technology </li></ul> <ul><li>NY Times Technology/David Pogue </li></ul> <ul><li>Wired News </li></ul> <ul><li>Scobleizer </li></ul> <ul><li>TechCrunch </li></ul> <ul><li>Digg </li></ul> <ul><li>Web Strategy by Jeremiah Owyang </li></ul> <ul><li>Techmeme </li></ul> <ul><li> </li></ul> <ul><li>Social Media Today </li></ul> <ul><li>Mashable </li></ul> <p>8. Blogs </p> <ul><li>Blogger- owned by Google </li></ul> <ul><li><ul><li>Very easy to get started, use </li></ul></li></ul> <ul><li><ul><li>Blogger Mobile </li></ul></li></ul> <ul><li><ul><li>Easy to embed media (videos, etc) </li></ul></li></ul> <ul><li><ul><li>Variety of design themes, can customize html/css </li></ul></li></ul> <ul><li>WordPress </li></ul> <ul><li><ul><li>More robust, can make a site with pages (About, Contact, etc.); more like making an entire Web site </li></ul></li></ul> <ul><li><ul><li>Good stats </li></ul></li></ul> <ul><li><ul><li>Good comment spam filter </li></ul></li></ul> <ul><li><ul><li>Must pay to customize css </li></ul></li></ul> <ul><li><ul><li>Challenges with embedding some content </li></ul></li></ul> <ul><li><ul><li> host installation on your own server </li></ul></li></ul> <ul><li>Both free </li></ul> <ul><li>Both offer the ability to use your own domain </li></ul> <p>9. My Blogs </p> <ul><li> personal tech blog </li></ul> <ul><li> Multimedia Journalism class, combination of observations and articles. </li></ul> <ul><li> Graduate Issues in New Media class, observations from readings </li></ul> <ul><li> South By Texas State, coverage of SXSW Interactive, photos, video </li></ul> <ul><li> Writing for the Mass Media Course </li></ul> <ul><li> personal music Web site, integrated with blog </li></ul> <p>10. YouTube </p> <ul><li>Purchased by Google for $1.6 billion Oct. 2006 </li></ul> <ul><li>Easy to upload video </li></ul> <ul><li>Accepts a variety of formats </li></ul> <ul><li>Can be embedded into blogs </li></ul> <p>11. More Online Tools </p> <ul><li>Facebook or MySpace set up groups; post content; stay in touch </li></ul> <ul><li> social bookmark manager </li></ul> <ul><li>Twitter </li></ul> <ul><li>Niche Social Networks </li></ul> <ul><li><ul><li>Ning- </li></ul></li></ul> <ul><li><ul><li>LinkedIn </li></ul></li></ul> <ul><li>Flickr/Picasa photo sharing sites </li></ul> <ul><li>Web Resizer - online tool for optimizing size of photos for the Web </li></ul> <ul><li>Google Pages - free, easy way to create a Web site; some limitations </li></ul> <ul><li>Wikipedia - discuss credibility, have students contribute, wisdom of crowd vs. gatekeepers </li></ul> <p>12. Free (or cheap) Software! </p> <ul><li>SoundSlides make a photo slideshow </li></ul> <ul><li><ul><li>Must be hosted on a Web site </li></ul></li></ul> <ul><li><ul><li>Difficult, but not impossible, to embed on a blog </li></ul></li></ul> <ul><li><ul><li>Soundslides ($39.95) must include audio (you can tweak with a silent file); new Soundslides Plus ($69.95) lets you choose whether or not to have audio </li></ul></li></ul> <ul><li>Audacity free; edit audio, create mp3 files </li></ul> <ul><li>iMovie (Mac) or Windows MovieMaker (PC) video editing </li></ul> <ul><li>SnapZPro (Mac, $69) /Camtasia(PC, $179) screen capture; use for developing online tutorials </li></ul> <p>13. On The Go... </p> <ul><li>Blogger Mobile send photos and text directly from your phone to your blog </li></ul> <ul><li> stream LIVE video from your phone! </li></ul> <p>14. Second Life </p> <ul><li>Virtual, online world </li></ul> <ul><li>Users set up avatars, create spaces </li></ul> <ul><li>Organizations have purchased islands, developed resources </li></ul> <ul><li>Potential for teleconferencing, distance education </li></ul> <p>15. Equipment </p> <ul><li>You don't need expensive equipment</li></ul> <ul><li>Most students have digital cameras or cell phones that can shoot photos/video </li></ul> <ul><li>Low-end cameras with video </li></ul> <ul><li>Digital audio recorders </li></ul> <ul><li>Camcorders </li></ul> <p>16. Web Hosting </p> <ul><li>Domain registration/hosting lots of options; I've used;, </li></ul> <ul><li>FTP Tools </li></ul> <ul><li><ul><li>Fetch (Mac, free) </li></ul></li></ul> <ul><li><ul><li>WS-FTP (PC, free) </li></ul></li></ul> <ul><li><ul><li>Net2Ftp Web-based FTP </li></ul></li></ul> <ul><li><ul><li>FireFTP Firefox Add-on </li></ul></li></ul> <ul><li>HTML Tutorials </li></ul> <ul><li><ul><li>Barebones Guide to HTML </li></ul></li></ul> <ul><li><ul><li>W3 Schools </li></ul></li></ul> <ul><li>Beyond the basics there's Flash, Javascript, PHP, audio and video editing... </li></ul> <p>17. Resources </p> <ul><li><ul><li>SXSW Interactive -www. sxsw .com/interactive </li></ul></li></ul> <ul><li><ul><li>Wired Magazine </li></ul></li></ul> <ul><li><ul><li> - Great Work Gallery </li></ul></li></ul> <ul><li><ul><li>Online Journalism Awards - </li></ul></li></ul> <ul><li><ul><li>Knight Digital Media Center - </li></ul></li></ul> <ul><li><ul><li>Online Journalism Review Archives </li></ul></li></ul> <ul><li><ul><li>Interactive Narratives -interactivenarratives .org/ </li></ul></li></ul> <ul><li><ul><li>News Videographer Blog - Angela Grant </li></ul></li></ul> <ul><li><ul><li>We The Mediaby Dan Gillmor </li></ul></li></ul> <ul><li><ul><li>Convergence Cultureby Henry Jenkins </li></ul></li></ul> <ul><li><ul><li>The Long Tailby Chris Anderson </li></ul></li></ul> <ul><li><ul><li>Editor &amp; Publisher Awards - </li></ul></li></ul> <ul><li><ul><li>Journal of Computer-Mediated Communication </li></ul></li></ul> <p>18. Final Note </p> <ul><li><ul><li>This is not a passing trend, a side item, or a nice extra.It's what we do.</li></ul></li></ul> <ul><li><ul><li>Remember, communication is about technology and technology is about communication. </li></ul></li></ul> <ul><li><ul><li>Don't be overwhelmed. The important thing is you get started, try new things, and have fun.</li></ul></li></ul> <ul><li><ul><li>Who knows what's next?! </li></ul></li></ul>