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Proprietary + Confidential
Think Export with
Carmen PungaIndustry Manager, Google Romania
2016 Feb 6th @ ROCKIT, Chisinau
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Proprietary + Confidential
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Proprietary + Confidential
CONSUMER WWW ECONOMYWWW
WWW TOOLSWWW INNOVATION
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Proprietary + Confidential
CONSUMER and a global economy.creates a database of intentions
and use tools & data to conquer the world faster.Innovate through technology
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Proprietary + ConfidentialWhat matters to people, hasn’t changed
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Proprietary + Confidential
What’s changed are the ways we live what matters to us
Sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)
Explore Our InterestsAmericans spend more time
online than watching TV
Express Ourselves4 out of 10 people repost photos or
videos online
Feel ConnectedWe check our phones
150x per day
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
A global consumer, and a global economy.WWW
and use tools & data to conquer the world faster.Innovate through technology
Confidential & Proprietary 10
By the time you have read this, people around the world will have asked Google 500,000 questions(est. time to read 6 sec.)
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Proprietary + Confidential
Database of consumer intentions
6Bhours of video watched monthly
100Bsearches performed monthly
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Proprietary + ConfidentialThe next 5 BN
Source: (1) World Internet Users and Population Stats 2015; (2) Eric Schmidt estimate*http://www.worldometers.info/world-population/
[100% of Global Population]
Internet Population
Global Population
2014
[42% of Global Population]
3.0 BN
7.2 BN
2020
8 BN
*8 BN
8 BN
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Proprietary + Confidential
A global consumer, WWW ECONOMYcreates a database of intentions
and use tools & data to conquer the world faster.Innovate through technology
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Proprietary + Confidential
Source: eMarketer, Jan 2014
THE INTERNET IS BORDERLESS
$1.5tn 2014
Global e-commerce sales
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Proprietary + Confidential
THE PIE IS GETTING BIGGER
$2tn 2016
Global e-commerce sales
Source: eMarketer, Jan 2014
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Proprietary + Confidential
...AND BIGGER
$2.5tn 2018
Global e-commerce sales
Source: eMarketer, Jan 2014
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Proprietary + Confidential
Source: Google internal.
Look beyond your home countryThe potential is huge
NORTH AM.
$549BN.
LATAM
$62BN.
WEST EU
$427BN.
AFRICA
$46BN.
EAST EU
$61BN.
APAC
$808BN.
Source: eMarketer 2013 - forecast by 2016 (size of market economies).
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Proprietary + Confidential
A global consumer, and a global economy.creates a database of intentions
and use tools & data to conquer the world faster.WWW INNOVATION
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Proprietary + ConfidentialInnovation by combination
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
A global consumer, and a global economy.creates a database of intentions
WWW TOOLSInnovate through technology
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Proprietary + ConfidentialGlobal Market FinderCreate keyword-based overviews of global potential markets.HERE
Sources: Google internal.
FREE
-
INFO
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Proprietary + ConfidentialGlobal Business MapDigital media landscape in key international markets.HERE
Sources: Google internal.
FREE
-
INFO
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Proprietary + ConfidentialGoogle Consumer SurveysSet up your own piece of market research in key international markets.HERE
Sources: Google internal. (*) Externally available but not free (costs range from 10¢ to $3.50 per complete).
FREE
-
INFO
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Proprietary + ConfidentialConsumer BarometerWorldwide survey on web behavior, shopping and video usage.HERE
Sources: Google internal.
FREE
-
INFO
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Proprietary + ConfidentialGoogle TrendsGrowth patterns and trends for individual keywords and industries.HERE
FREE
-
INFO
https://www.thinkwithgoogle.com/case-studies/loreal-paris-builds-brand-love-with-search.html
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Proprietary + ConfidentialThink with GoogleA hub to collect all the available public Google tools, for export, and more.HERE
FREE
-
INFO
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
A global consumer, and a global economy.creates a database of intentions
and use tools & data to conquer the world faster.Innovate through technology
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Proprietary + Confidential10x global dreams to [email protected]