Refining my planning

Flatplan1- Bus Advert

I would use a type of image that shows what the advert is about, but not overtly, so I would show a homeless teen, but not a dirty looking one with any alcohol or drugs etc. around them. I think this type of image would be better in contrast to an image where the teen looks dangerous, because it will help people to see that they are teens who need a place to stay temporarily. I also wouldn’t show an image where the teen is begging or is with other people, because I think the image needs to show how these people feel alone, have no money and need to be helped.

I would want the name of the charity ‘SASH’ to be at the very top of the advert in bold clear letters so that people can see clearly what it is. ‘SASH’ itself will be written in white with a green outline. The font I would use would be ‘coolvetica’ because its clear to see and bold.

SASH’s charity tagline will be directly underneath the name: ‘’Preventing youth homelessness together’’ In a clear and easy to read font, written in green.

The main body of text would include a little bit about what SASH do and the contact information for them. Again will be written in green. ‘For general enquiries or to ask about volunteering please call 01904 652043’.

I would use green throughout the advert, but I would change the shade of green, for example getting lighter as the eye draws down the advert.

Flatplan2-Poster The title will be on the top of the page. ‘SASH’ will be white with a green outline, it will be big, bold, clear and easy to read.

The tagline will be in ‘Geo Sans Light’, again written in a dark green.

There will be three images in the centre of the page, one larger one in the middle and two smaller ones on either side of it. The middle image will be of a happy teenager, smiling. The two next to it will be of families.

SASH contact information, written in a bold green ‘’For general enquiries or to ask about volunteering please call 01904 652043’’

This area will be three sections of information, one about the nightspot service, one about volunteering and one about supported lodgings. This boxes of information will each be written in green, getting lighter from left to right. They will also be in boxes.

Flatplan3-Bookmark

‘SASH’ will be the main focal point of the bookmark, having the name larger, bold and easy to read will draw attention to it, as well as having it take up half of the area. The writing will be white a green outline, the green will be bright so it stands out apart from the page.

The tagline ‘preventing youth homelessness will be written underneath the title, in a handwritten style font. The colour will white, standing apart form the green background. I was thinking of using either Trashhand or PapaBear for the font on this piece of writing as these fonts are clear and easy to read, but are till in a theme I would like.

The image in the middle of the bookmark will be of a sad and homeless looking person, and then the image will be diagonally cut and the other half will be of the same person smiling and clean, no longer homeless. The image will be bright and eye catching.

SASH logo in the corner

Email address and contact number for SASH offices, wrote in a dark green, easy to read font.

A short blurb type piece of information about what SASH do and who they are, as well as where you can find them. This will be in an easy to read font and will be in a paler green.

Flatplan4-Billboard

‘SASH’ will cover the majority of the billboard, therefore it would have to be big, bold clear and interesting to look at. Therefore for this I chose a more cartoon looking font, in order to make it more unique and stand out amongst others. The colour will be in white, against the green background, the a dark green outline, making it stand out even more. The font I've shown Is ‘cheeseburger’.

The SASH logo will be on the right hand side of the billboard, next to the title. It will be very larger, as this will help draw attention to the

advert.

The tagline ’preventing youth homelessness together’ will be

directly underneath the title. Will be in clear, bold easy to read

writing that can be seen from far away. I have chosen Monofur

because its easy to see and will stand out. This will be in white

writing.

A contact number for SASH will be in the bottom right hand corner of the billboard, once again written in a dark green on a white box background.

The colour of the background will go from light to dark, in an ombre effect.

Flatplan5-Leaflet-Side 1

The title ‘SASH’ will be towards the bottom of the page, in big bold white lettering. I have chosen the font type ‘Kenzo’ for this as it is easy to read and can be seen clearly from far away.

The tagline ’preventing youth homelessness together’ will be directly underneath the

title. Will be in clear, bold easy to read writing that can be seen from far away. I have

chosen Monofur because its easy to see and will stand out. This will be in white writing.

I have decided that the leaflet should be in the shape of a house, I have taken this idea from SASH’s annual review. I have chosen this ideas because I think that it makes the leaflet stand out from any others on a shelf. The house will also be green, and any writing will either be in white or a darker green to stand off the page.

The main part of this page will be an image of a homeless teen, I have chosen to do this to draw in the audience. They will see the image and feel empathy towards the person, and most likely read on. I don’t want the image to be filled will alcohol or drugs, because it gives off the wrong impression about the teens who need SASH’s help, and I want this leaflet to be used as a tool to gain more volunteers, so putting an image that gives off dangerous connotations wont draw them in, it will scare them off. Therefore the homeless person in the image will just look sad, maybe a little mucky but that’s it.

The logo for SASH will go at the very top of the page, immediately catching the audiences attention.

Flatplan5-Leaflet-Side 2 The title and name of the charity ‘SASH’ will be at the top of the page, inside of house shape, which reflects the logo of SASH. The writing will be in white, and the house shape will be pale green. The font used will be easily readable and clear, I have chosen ‘Kenzo’ again for it, to keep continuity throughout both sides of the leaflet.

The tagline will once again be directly underneath the charity saying ‘’preventing youth homelessness together’’. This time I want the word together to be in a slanted font, drawing attention to it, making the point that SASH needs volunteers to help them, as well as making it seem a little bit more intimate, showing an instant relationship between SASH, the volunteers and the persons needing help. I will do this part of the font in ‘’simple snails’’ and the rest of the font in ‘’Champaign and limousines’’.

This area here will be where I say what ‘SASH’ essentially do. I will then elaborate and say what they have done to help people, and maybe give an example. This will be written in white, to stand apart from the green background of the page. The font will be ‘Champaign and limousines’ which will make the fonts continuous throughout both sides of the leaflet.

Information about the Nightstop service that SASH provide. This will be inside of a white box, with dark green writing.

Information about the Supported Lodging service that SASH provide. This will be inside of a white box with dark green writing.

This area will be all about the volunteers, and how to become one, will give a small case study about one of SASH’s volunteers. Contact information for SASH, will be in bright green letting, against a white background.

Image of a volunteer and a former homeless person who stayed with them, happy and smiling.

Flatplan6-Park bench advert

This main area would just be the word ‘SASH’ in bold and clear lettering. The font will be easy to

read but also interesting, I think a cartoon like font will draw in more attention, and having it in white, a

colour that contrasts against the green helps it stand out even more. I have seen six ideas that I

think would help the SASH title stand out.

The tagline ’preventing youth homelessness

together’ will be directly underneath the title. Will be in clear, bold

easy to read writing that can be seen from far away. I have chosen Monofur because its easy to see and will

stand out. This will be in white writing.

Contact information for SASH, will be in bright green letting, against a white box, which will also have a white background.