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When it’s time to overhaul your website, the task at hand can feel overwhelming. Where do you start? Content, functionality, and design are all vying for first place, and everyone in your organization probably has a different idea of what’s top priority.At Raised Eyebrow, we’ve managed hundreds of website redesigns, for organizations large and small - and we can help! (We solemnly pledge this session is not a sales pitch - although we'd love to work with you on a redesign, this webinar will be helpful regardless of who you choose to work with.)In this webinar, we share tips for how to corral your team, clarify your needs, and set the stage for a successful redesign project. Our specialty is working with nonprofits and public sector organizations, so we will bring that focus to this session.You’ll learn:- Key questions to ask yourself & your team- Who within your organization to involve in the process- How to write a better RFP
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Redesigning Your Website?
What You Need to Know
Lauren Bacon + Emira Mears
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Q & A
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Q & A
Type question here
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Your Hosts:
Emira MearsPartner
Raised Eyebrow Web Studio
Twitter: @emiramears
Lauren BaconPartner
Raised Eyebrow Web Studio
Twitter: @laurenbacon
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Recipe for a successful redesign:1. What do you already know is NOT working?
2. Think like your audience
3. Audit your website content
4. Know your numbers
5. Assemble your team
Thursday, September 22, 2011
Twitter: #raisedeyebrow
What’s Not Working Now?
• Identify your pain points.
• Write them down.
• Voilà! Measures of success.
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Quick Poll What’s the biggest problem on your current website?
• People can’t find the info they’re looking for.
• The visual design needs an overhaul.
• We can’t make it do what we need from a technical perspective.
• Everything about it needs changing!
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Think Like Your Audience.Who do you want to connect with?
Image credit: paul goyette on Flickr.
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Think Like Your Audience.Do your homework.
• Audience research
• If you don’t already have this, ask your vendor for help.
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Think Like Your Audience.Grouping & Ranking
• Does your community fall into natural groupings - by type, interest, or demographics?
• Are some groups higher-priority (for your website, anyway) than others?
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Audit Your Content.What have you got? And what’s missing?
Image credit: honzasterba on Flickr.
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Audit Your Content.What an audit looks like:
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Know Your Numbers.Site analytics as a snapshot
Image credit: Paul Jacobson on Flickr.
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Know Your Numbers.Site analytics as a snapshot
• What do you notice?
• What's working well?
• What's surprising?
• What's not working well, or missing?
Thursday, September 22, 2011
Twitter: #raisedeyebrowImage credit: cubemate on Flickr.
Assemble Your Team.Identify & include key stakeholders
Thursday, September 22, 2011
Twitter: #raisedeyebrow
• Convene a meeting to define goals & priorities
• Share observations & metrics beforehand
• Reiterate them in person
• Review comparable organizations’ websites
• Gather input & prioritize
Assemble Your Team.When & how?
Thursday, September 22, 2011
Twitter: #raisedeyebrow
• Who will be on the project team?
• Who has sign-off authority?
• Important: sign-off must be unequivocal!
Assemble Your Team.Decide on roles
Thursday, September 22, 2011
Twitter: #raisedeyebrow
• When surveys are helpful
• Tie your redesign goals to organizational objectives
• Who’s accountable to whom?
Assemble Your Team.Inclusivity vs Design by Committee
Thursday, September 22, 2011
Twitter: #raisedeyebrow
• Some people will simply want status reports at key milestones, such as:
• Priority setting before project begins
• Just before design sign-off
• 1 week before launch
• Immediately after launch
Assemble Your Team.Sharing Progress vs Inviting Input
Thursday, September 22, 2011
Twitter: #raisedeyebrowImage credit: duda C. on Flickr.
What Your Vendor NeedsCommunicating with designers & developers
Thursday, September 22, 2011
Twitter: #raisedeyebrow
What Your Vendor NeedsWe want to know:• Your challenges
(what's not working).
• Your audience definitions
• Where your existing website content stands
• Key metrics
• Who's on your team
• What your top priorities are for the redesign
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Recap:
1. What do you already know is NOT working?
2. Think like your audience
3. Audit your website content
4. Know your numbers
5. Assemble your team
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Need more help?Raised Eyebrow offers:
• Usability Consulting
• Email Newsletter design, development and management
• Accessibility and Search Engine Optimization Consulting
• Custom workshops for your organization
www.raisedeyebrow.com
• Online Communications Strategy Consulting
• Information Architecture and Interaction Design
• Website Design & Development
• Web 2.0 and Social Media Consulting
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Questions?Please use the “raise hand” feature, or type a question into the Q&A box.
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Questions?Please use the “raise hand” feature, or type a question into the Q&A box.
Type question here
Thursday, September 22, 2011
Twitter: #raisedeyebrow
Thank you.
raisedeyebrow.com
Lauren Bacon@laurenbacon
Emira Mears@emiramears
Thursday, September 22, 2011
