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How can recruiters reach great candidates online?
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Recruiting and Social Media
November 14, 2007
© & ™ Organic, Inc. Confidential. All Rights Reserved.
Agenda
Recruiting and Social Media
What is Social Media?
Blogging As Networking
RECRUITING & SOCIAL MEDIA?
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in recent years, candidates have been coming to recruiting spaces.
THE BIG BOARD ERA
Easy:
Post and get resumes
Advertise to active jobseekers
Duplicate corporate site
Quantity over quality
Harder than ever:
Fight the right people
Engage hidden, passive talent
Put jobs where the talent is
Get quality over quantity
Source: Jobster
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but now recruiters are coming to a consumer-created space
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how can recruiters remain relevant in this space?
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“The spirit of social computing is the spirit of leaving value in your wake”
Bradley Horowitz, Technical Director - Yahoo
HOW CAN WE ADD VALUE TO THE CONVERSATION?
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA QUIZ
HOW MANY OF YOU
Watch online video created by others?
Have uploaded you own video to YouTube?
Have a Facebook account?
Have a LinkedIn account?
Read blogs regularly?
Author your own blog?
Have used Twitter?
Social networks are thenew shopping malls
Social networks are thenew shopping malls
Malls built by users and ruled by their own rulesMalls built by users and ruled by their own rules
Inhabited by people seeking identity &
connections
Inhabited by people seeking identity &
connections
WHAT CAN WE LEARN FROM THE KIDS DRIVING SOCIAL MEDIA?
Large parts of their lives end up being online and in public, a constant surprise for those 30+
(SELF) PROMOTION = OPPORTUNITY
All kinds of opportunities- romantics, professional, creative - seem to be directly linked to their willingness to reveal themselves online
JUSTIN.TV
NO PUBLICITY IS BAD PUBLICITY
They are aware that anything they say can be used against them, but somehow don’t mind
“Why not? What’s the worst that’s going to happen? 20 years down the road, someone’s gonna find your picture? Just make sure it’s a
great picture.”Source: New York Magazine
Paris Hilton
CELEBRITY IS ONE STEP AWAY
They think of themselves as having an audience (and they are right).
“To me, or to a lot of people, it’s like, why go to a party if you’re not going to get your picture
taken?”
LastNightsParty.com
Source: New York Magazine
BEING FAMOUS IS A GOAL IN ITS OWN RIGHT
Modern celebrity requires no qualifications!
2.2 million MySpace friends
Profile viewed >85 million times
3,000-5,000 new friends requests per day
MySpace.com/Tila Tequila
A Shot is currently the #1 show on MTV
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To be fair, we don’t just hire under 25s…
But if this the trend, how do we…>Add value
>Appeal to people’s egos
>Show candidates we are looking at them?
GET INTO THE CONVERSATION!
BLOGGING AS NETWORKING
BLOGS DOUBLE IN NUMBER EVERY SIX MONTHS
JANUARY JUNE DECEMBER
170 Milllion Blogs Today
BUT TAKE IT FROM GAPING VOID…
SOCIAL MEDIA FOLLOWS THE 1:10:89 RULE
For any group of 100 people:
1 person actually creates original content
10 people interact with the content (e.g. comments, ratings, reviews)
89 people consume the content.
OUR SWEET SPOT IS THE ACTIVE 10%
STOP THINKING ABOUT INDIVIDUALS
START THINKING ABOUT COMMUNITIES OF INTEREST
Some Blogging Rules of Thumb
People want to be recognized for their insights and their work.
Candidates want to be spoken to sincerely and in a personalized way.
Comments need to provoke and stimulate, not just praise.
We’re in the long sales cycle now. Can we connect candidates with Organic the company, rather than with Organic the hiring firm?
Enter the conversation slowly, and keep plugging away at it. One comment will not make you into lifelong friends.
I almost never get a response to my comments. Remember the 1:10:89 rule!
LETS TALK ABOUT IT
