Realtors & social media presentation full copy

TECHNOLOGY

Realtors &

Social Media

online marke3ng | websites | social media

Thursday, September 13, 12

TECHNOLOGYTECHNOLOGYThursday, September 13, 12

TECHNOLOGYTECHNOLOGY

Launched in Feb. 2004

900 Million Registered Users

530 Million Active Users

71.2% of all USA internet users are on Facebook

Average user is connected to 80 community pages, groups, and events.

THE FACEBOOK FACTOIDS



57% Male

Average Age: 38

Facebook users are more focused on personal interactions than brand content

THE FACEBOOK FACTOIDS



how will you engage in facebook?

what content will you offer if a fan page?

fan page or no fan page?if fan page, don’t let your fan page a desert

facebook question for realtors



engage users on a personal leveltarget audience with advertisements posts must cut through clutterdo not overload

users with posts

engaging on the facebookit’s a social network, not a classifieds ad



facebook realtor strategyStrategic Posting

60% Social Posts (no real estate)40% Clever, Inspiring, Creative real estate

related posts. Engage with people - Like Stuff/Make

appropriate comments.

great viewsgreat kitchens, baths, yards, pools, etc...you in action (meetings or at your desk

working)limited newssuccessful closing (you at dinner/drinks

with clients, etc...)



facebook realtor strategyStrategic Posting

great viewsgreat kitchens, baths, yards, pools, etc...you in action (meetings or at your desk

working)limited newssuccessful closing (you at dinner/drinks

with clients, etc...)



engaging on the

facebook



engaging on the

facebook




engaging on the

facebook



engaging on the

facebook



engaging on the

facebook



engaging on the

facebook



engaging on the

facebook



launched in 2009comScore.com: Pinterest is the

fastest growing social media site in both unique visitors and clicks on search engines.grew by 4377% since May

2011(comScore.com)



PEOPLE ARE CONNECTED BY SHARED INTERESTS...

PINS ARE USED TO INSPIRE OR GIVE IDEAS....



a virtual pin board that helps you organize and share things that

interests you on the web

if done correctly, you can expand your connections based on shared likes, plus users can find your interests/message on pinterest






68% - 70% of users are Female 30% of users are Male 30% of users are 25-34

Pinterest generates more referral traffic than YouTube,

Google+ and Linked in COMBINED



Pinterest Strategy Start building boards that

interest you. Start building community boards. Start building real estate related

boards. Only 1 to 2 actual boards selling

real estate.



Pinterest Strategy Use a similar strategy to

Facebook. Keep a lower percentage of real

estate related posts to your interest posts. Start following boards, liking

pins, and expanding your followers.



Example of unfinished Realtor Board





Realtor Strategy for using Pinterest

Build Boards around your interests and communities.Profile Name no right or wrong,

go by your name or add “Realtor” to it. (no biz pages)Profile Description use your

keywords, cities, community names for SEO & search.Write Good Captions in Pins use

keywords, common search terms, etc...



Realtor Strategy for using Pinterest

Add a Follow Me Button to your website & email signature.Link your Pins link pins to

your blog or exact pages with info relating to your pins.Connect W/Facebook both

platforms work well together and are somewhat interconnected.



Engaging with other

users on Pinterest

Follow Others or other Boards.Engage with other people by

repinning, commenting, liking. Commenting for Exporsure.Partner with local:

Homebuilders, Remodelers, Landscapers, Painters.....Community: Follow & Engage

boards of local groups, restaurants, bars, local events, local sports teams...



Engaging with other

users on Pinterest

CREATIVITY IS KEYINSPIRATIONHOW-TO’s / TUTORIALSINFORMATIONALUSEFUL INFOTALL PINS

YOU WILL NEED TOOLS TO CREATE ORIGINAL CONTENTJING, or, STICHPAGES (mac)



YouTube start making video, it’s easier than you think.

content: your property videos, they can be placed on Trulia, Zillow, Home.com, Realtor.com

content: agent video, showcase yourself

ROCKSTAR: content: community video, showcase your community

go to http://www.youtube.com/ushometours/great example of an effective youtube page


http://www.youtube.com/ushometours/

http://www.youtube.com/ushometours/


YouTube videos should ideally be 2 - 5 minutes max,

anything over 5 minutes has to be really, really good to keep viewers watching it.

think of your background, natural backgrounds of your office, a kitchen of one your listings.

property videos can include more than just the house, show off the park, community pool, neighborhood, places nearby, etc...

get a youtube background from me!!! LOL



YouTube

create playlist to separate your video content.

think of keywords when giving your videos a title name and filling out the description. SEO SEO SEO

optimize your profile name and profile settings.

LINK your Facebook, Linkedin, Website, Blog, Trulia, Zillow, etc...

Realtor Strategy for using



YouTube | Name/Title of Video

The title of the video is the most important in uploading your videos.

The video title must be SEO compatible using keywords.

EXAMPLE for a listing....

Condo with views For Sale in River North



YouTube | Video Description

Add a link to your website or the listing online on the first line.

Breakdown the property information.

Provide your Name and contact information.



YouTube | Tags Add the appropiate tags.

Use the quotations “ when tagging multiple words.

EXAMPLE:

“real estate”

realtor

“chicago real estate”



YouTube | Do not use property address










YouTube



get the right equipment.

practice and keep making video, you will get better.

just make them. easier than it looks

WHAT’S THE POINT: Separate yourself from the majority of Realtors that don’t do video.

Share video on Pinterest, Facebook, Linkedin, Twitter, Blog.

Video For

Realtors



Kodak Zi8, or, Kodak Playtouch

The new iPad 3 has a great video camera.

Video For

RealtorsThursday, September 13, 12


Use your Linkedin Profile as a Marketing Piece, NOT, a Resume Posting.

Recommendations are powerful on Linkedin and easy to share.

Make connections for new clients.

Linked in still works well for SEO results when your name is used.

Linkedin For Realtors



Define what you can do not what you have done.

Update your Linkedin Profile Link



Define what you can do not what you have done.

Recommendations

Redefine your job titles.



EMAIL SIGNATURES Review your Email Signature. Make sure you have

your contact information in it.

iPad’s & Mobile Devices both need to be updated with Email Signatures as well.

Connect your Trulia/Zillow and Social Media accounts to your email if you have Gmail.



EMAIL SIGNATURES



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Technology

Realtors & social media presentation full copy