Realtime ROI

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Presented at The Really Realtime Conference in Stockholm on October 20. 2009. The event was about Real Time Web in a corporate context.

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  • 1. Natasha Friis SaxbergPartner at Webcom ApS - ne web since 1996Founder of MentoryCo-author of the Danish Twitter book Twitter - mass communication with140 characters Afliated at The Danish Institute for Futures Studies Startups produced by Webcom Labs:Mentory.com - global mentorship communityEksperten.dk - largest IT community in ScandinaviaNodeville.com - visualizing semantic data relations Thursday, October 22, 2009

2. real time RETURN ON INVESTMENTThursday, October 22, 2009 3. WHY DO WE DO IT?Thursday, October 22, 2009 4. ITS ALL ABOUT PROFILING Thursday, October 22, 2009 5. ITS ALL ABOUT... THE PERFECT ONLINE ME RECOGNITION Thursday, October 22, 2009 6. ITS ALL ABOUT MEIN A SOCIAL RELATION CURIOSITY Thursday, October 22, 2009 7. SOCIAL WEB BEHAVIORproling Self- actualizationrecognitionEsteemcuriosity Love/belonging Safety PhysiologicalSOCIAL WEB BEHAVIOR MODEL:NATASHA FRIIS SAXBERGMaslows hierarchy of needs Thursday, October 22, 2009 8. Play by the rules of AUTHENTICITYThursday, October 22, 2009 9. LISTEN! Thursday, October 22, 2009 10. ACT! Thursday, October 22, 2009 11. The rst rule of the Fight Club: Dont talk about the Fight Club. Thursday, October 22, 2009 12. PRODUCTS ARE SYMPTOMS OF THE VISIONThursday, October 22, 2009 13. WHY SHOULDCORPORATIONS DO IT?Thursday, October 22, 2009 14. STRATEGY! Thursday, October 22, 2009 15. HOW TO INTEGRATE PROCESS: CUSTOMER SUPPORTCASE SYSTEMPHONEEMAIL & CHATINTERNET FORMTWITTER (AND OTHER SOCIAL SERVICES)Thursday, October 22, 2009 16. HOW TO MEASURE CASE - INNOVATION FROM CUSTOMER SUPPORT STARTMEASURE EVALUATE MEASUREBEFOREGOALS PER MONTH: RESULT CHANGE IN IDEAS PER ACTIONACTION =ACTIONACTION =MONTH MEDIA RESULT? MORE IDEAS?EXP. IDEAS STRATEGICCUSTOMER SUPPORT - INNOVATIONGOALS Thursday, October 22, 2009 17. SHOW ME THE MONEY!Thursday, October 22, 2009 18. SERVICE & SUPPORT Thursday, October 22, 2009 19. WHY? Thursday, October 22, 2009 20. MARKETING Thursday, October 22, 2009 21. INNOVATION Thursday, October 22, 2009 22. RECRUITMENT Thursday, October 22, 2009 23. THE CAUSE Thursday, October 22, 2009 24. AGGREGATE Thursday, October 22, 2009 25. RETURN ON IGNORING Thursday, October 22, 2009 26. ?natasha@saxberg.dk@nfsaxberg natasha.saxberg.dk webcom.dkmentory.com twitterbogen.dkThursday, October 22, 2009