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In this presentation, Mathieu Bouyrie presents the advantage of using Augmented Reality in a CPG marketing campaign. Why AR is good for your brand? Why you can use it to have more space to sell? With the explosion of the causal gaming, CPG industry has a unique opportunity to step inside user-game relationship with their packaging and turn a product into a digital toy.
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REACH ENGAGE EXCITE
A new way to engage
withyourcustomerwhileexcitingyourdistributor
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INTRODUCTION
Augmented Reality allows you to attached richmedia experiences exclusively to your Packaging.The technology is able to recognize the
unique configuration of your brand and trigger agame experience like we will see in the examplewith Oasis Lassonde. The result for the 6-13 y/o
demographic are astonishing.
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REACHThey are the generation to “get connected and
get entertained” any time, any where.
Nielsen research has recently published an insight
about media consumption by teens. They are
spending less time watching tv and more time
on their mobile device, accessing rich content,
playing games and sending text messages.
To capitalize on this media environment, you canuse a unique way of reaching this
demographic. With unique
augmented reality technology, you will
distribute exclusive games, experiences or video
content to the users. All this new media will be
connected to social networks to facilitate reach,
sharing and comments.
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ENGAGEThe content diffuse with is produced with one main focus: mainstream and non violent.
Casual gaming has grown at an exceptional ratein
recent years, especially in a mobile environment.
Teens are already playing games and they already
sharing these experiences with their friends on
social networks. You can be part of these
behavior patterns by offering content through the
packaging that is engaging and compelling.
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EXCITE The broad idea is to add enough value attached
to the package to create a point of distinction
and a competitive advantage. By turning a 1
way product (the carton), in to a 2 way product,
you can offer a truly different point of distinction
to your customers.
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NEXT STEP
Communicatewith us to see the next mobile game
plateforme for your packaging and start to
REACH ENGAGE EXCITE
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