RDE12 Mathias Pfaff

Matthias Pfaff

Radiodays Europe: Going for a digital [email protected]

12.04.23 / © REGIOCAST / Seite 2

4 facts about …Radiodays Europe 2012

160.404.658 ears cool cars fabulous food NO national radio


Radio in Germany is regional, basically.

Dominated by AC-Formats from

Successful but boring!

northto

south

Radiodays Europe 2012


Digital radio changes the gameBeside regional DAB+ -Slots: since August 2011 – one national Multiplex!!



Content never heard before …... colours the life of German listeners.



DAB+ players learned from fm markets New in town ? Don’t head for a 1 to 1 competition with existing and well positioned players.


National digital radio: more variety instead of more of the same.

young

old

femalemale AC

Music based Content based

christian

christian

info

culture

soccer

electronic

Rock&Popclassic

CHRCHR

AOR pop

easy listening


How can digital radio be successful?

From the Regiocast perspective (and the hardware industry, too) content is the driver for selling digital radio devices.


The more exclusive and attractive the content – the better.

Perfect - we have an appropriate product here:


4 bulletpoints of 90elf

New chance of programming: cluster by interest instead of cluster by music.

Exclusive content only accessible via digital listening: all matches from the first and second German soccer league. In addition the DFB Cup and selected matches of international leagues – for free, in full length, single or in conference mode.

For all marketing phrase lovers: it has not to be different, because it’s first.


It’s the first 24/7 soccer radio in Germany. Soccer news in the morning, soccer talk in the evening, live soccer on the weekends and on several weekdays.


90elf: consistently digital by nature

90elf started in 2008 only via IP based transmission.

The IP technology was key to the key product feature and proof of innovation for listeners.


All matches, for free in full length:

single or in conference mode.


Particularly in innovative use of social media/user interaction

Stand für die Hinrunde 11/12*Hörkontakte in KW 31 der Saison 2011/2012

90elf: consistently digital

Facebook conference

Soccer commentaries as personalized ring tones

Podcasts

Interactive talk show „Bolzplatz“


YouTube channel

Soccer news on demand(every 15 minutes)


90elf: consistently digital

Worldwide unique: the individual football live conference.


The fans decide on their own which football games they want to mix up in their own live conference tool.

The 90elf.myKonferenz Tool switches through the channels, triggered by commentators of the single games.

Development of new services out of innovative technologies: 90elf. myKonferenz


90elf is available on every platform -> iOS, Android, NOKIA/Win

Consistently digital: even in B2C capitalization

It’s successful – and it’s not for free (iTunes store: € 2,99)


Apps ranked by turnover

Apps ranked by number of sales


Average listener contact per week

162.416461.542

533.934

701.644

1st 08/09 2nd 08/09 1st 09/10 2nd 09/10

970.159

1st 10/11 2nd 10/11

1.029.320 50,1 Mio. listeners 2011Collectivity of all 90elf listeners 2011 ( 2010: 34 Mio.)

1st 11/12

1.604.573

Source: Ranking for the 1st round 11/12 *listeners in CW 31 of the season 2011/2012

Highest Peak 2.000.612*

90elf: an IP based success storyRadiodays Europe 2012


Challenge

FM DAB+ 90elf

analogue digital

DAB+ is a step ahead for traditional broadcasters – a step back for full digital broadcaster like 90elf.



How to transfer IP Key Features to digital radio ?

The next big thing from Germany in a line of bratwurst, beer and mp3: dynamic reconfiguration™


Remember Key Feature 90elf: all matches. for free, in full length, in single or in conference mode.

Monday-FridaySaturday

90elf90elf

conference90elf

Game 190elf

Game 290elf

Game 390elf

Game 490elf

Game 5


It works – on all DAB+ radios - not only on our branded hardware


Technology

RDE12 Mathias Pfaff