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Qzedia - Real-Time Location-based Digital Marketing Demand Side Platform for Mobile Advertising - We provide you with the opportunity to access inventory for the mobile web and applications using a unique mobile DSP - We manage location like no other platform currently does, and are able to handle audience data intelligence and segmentation
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Real Time LocationReal Time LocationDDemandemand SSide ide PPlatformlatform
1-888-717-3097 (North America) www.Qzedia.Com 514 -745-4275 ex. 245
Exploring Opportunities
Confidential – For partner program use only
Amélie Roy, Mathieu Ratié & Lubin Bisson514-745- 4275 ex 245
1-888-717-3097 (North America)
Qzedia: Intro to the Geo Mobile DSP Ecosystem
Exploring opportunities
Confidential – For partner program use only
Location is truly the basis for everything happening in mobile
How do you leverage mobile location?
Technology & MarketingMulti location brands and geo-location
Confidential – For partner program use only
Exploring Opportunities
Confidential – For partner program use only
You know “Broadcasting”?This is “Placecasting”
Confidential – For partner program use only
Circulation
Offer Type
Format
Category
Layout
Big Data Processing
Confidential – For partner program use only
Mobile DSP and Geo Location - The Platform
22 Dynamic Elements
Dynamic Creative Publishing
Confidential – For partner program use only
The Starting Point:
Location-based Mobile Marketing
Confidential – For partner program use only
Ad-Spending Format and Method of Delivery
Mobile Devices:Smartphone, Feature phone, Tablet, e-reader, gamingdevice, mobile-enabled laptop, net book, GPS devices, etc.
Ad-Spending
DIRECTEDto:
Confidential – For partner program use only
Computing Devices:Desktop / Laptop
Ad-Spending Format and Method of Delivery
Mobile Devices:Smartphone, Feature phone, Tablet, e-reader, gamingdevice, mobile-enabled laptop, net book, GPS devices, etc.
Ad-Spending
DIRECTEDto:
Confidential – For partner program use only
Real-Time Dynamic Inventory Acquisition
Confidential – For partner program use only
Leverage Mobile to Create One Truly Cross-device Platform
Confidential – For partner program use only
DSP “Demand Side Platform”
Enter budget, time and maximum CPM Bid
Upload Creative or Paste in Ad Tag
Select targeting options
View spend, impressions and performance
Track clicks and conversions
Download and analyze your reports
Select Apps and Mobile Websites
Adjust CPM Bids
Repeat!
Confidential – For partner program use only
+ Multiple Geo-codingSources
You know Broadcasting; this is Placecasting
Multiple Sources of Mobile Inventory
Targeted dynamic ads delivered across multiple digital platforms
Psychographic Layerlifestyle categories | media usage |
brand affinities | purchasing patterns
Place-based Audience ProfileWhat kind of audience is in this place?
Demographic LayerHH income | HH size | age | gender | education | ethnicity | employment
Geography + Time Layerneighborhoods | points of interest | weather
| local businesses | events calendars
Publisher and User PassesLocation Data
Postal code | address | lat-long etc
How we find your Place-Based audience
Confidential – For partner program use only
ProximityProximity
MunicipalMunicipal
InternationalInternational NeighbourhoodNeighbourhood
NationalNational
Point of salePoint of sale
BuildingBuilding
RegionalRegional
As broad as an entire country, as fine as a building
Confidential – For partner program use only
Confidential – For partner program use only
Qzedia for Local Media
Amélie Roy Mathieu Ratié Lubin [email protected] [email protected] [email protected]
Amélie Roy, Mathieu Ratié & Lubin Bisson514-745- 4275 ex 245
1-888-717-3097 (North America)
The color coding here: Red for publishers, Blue for advertisers and buyers and Purple for companies that sit between them – maybe we can call them "aggregators."
The ecosystem according to Éric Picard @ericpicard
Confidential – For partner program use only
Confidential – For partner program use only
Qzedia: Distinctly mobileLocation Insight Services have a simple premise: by leveraging the aggregated and anonymised data asset derived from connected consumers’ mobile location data, Telco operators can identify patterns in location activity over time.
This not only enables a much deeper understanding of the consumer in terms of behaviour and motivation, but also builds a clearer picture of the visitor profile of the location itself.
