Qualitative Versus Quantitative

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  • 1.
    • Approaches to research:
    • Qualitative
    • versus
    • Quantitative
    • versus
    • Mixed method
    Annabel Arndt & Chris Buckingham (2010)
  • 2.
    • Qualitative Research
    • Tells you why people do things
    Annabel Arndt & Chris Buckingham (2010)
  • 3.
    • Qualitative Research
    • Tells you why people do things
    • How people feel about something
    Annabel Arndt & Chris Buckingham (2010)
  • 4.
    • Qualitative Research
    • Tells you why people do things
    • How people feel about something
    • Small sample size
    Annabel Arndt & Chris Buckingham (2010)
  • 5.
    • Qualitative Research
    • Tells you why people do things
    • How people feel about something
    • Small sample size
    • Subjective
    Annabel Arndt & Chris Buckingham (2010)
  • 6.
    • Qualitative Research
    • Tells you why people do things
    • How people feel about something
    • Small sample size
    • Subjective
    • Involves interviews
    Annabel Arndt & Chris Buckingham (2010)
  • 7.
    • Qualitative Research
    • Motivation for attending a performance
    Annabel Arndt & Chris Buckingham (2010)
  • 8.
    • Qualitative Research
    • Motivation for attending a performance
    • Perceptions of different art forms
    Annabel Arndt & Chris Buckingham (2010)
  • 9.
    • Qualitative Research
    • Motivation for attending a performance
    • Perceptions of different art forms
    • Reactions to productions
    Annabel Arndt & Chris Buckingham (2010)
  • 10.
    • Qualitative Research
    • Motivation for attending a performance
    • Perceptions of different art forms
    • Reactions to productions
    • Reasons for success or failure of arts events
    Annabel Arndt & Chris Buckingham (2010)
  • 11.
    • Qualitative Research
    • Motivation for attending a performance
    • Perceptions of different art forms
    • Reactions to productions
    • Reasons for success or failure of arts events
    • Appropriate types of promotion
    Annabel Arndt & Chris Buckingham (2010)
  • 12.
    • Qualitative Research
    • Motivation for attending a performance
    • Perceptions of different art forms
    • Reactions to productions
    • Reasons for success or failure of arts events
    • Appropriate types of promotion
    • Perceptions of sponsoring organisations
    Annabel Arndt & Chris Buckingham (2010)
  • 13.
    • Qualitative Research
    • Can be difficult to quantify
    • Often qualitative research is used first
    • Then quantitative survey will ask people
    • if they agree or disagree with statements
    Annabel Arndt & Chris Buckingham (2010)
  • 14.
    • But what about Quantitative?
    Annabel Arndt & Chris Buckingham (2010)
  • 15.
    • Quantitative Research
    • Deals with areas expressed in numbers
    Annabel Arndt & Chris Buckingham (2010)
  • 16.
    • Quantitative Research
    • Says what % do different things, but not why
    Annabel Arndt & Chris Buckingham (2010) UK New Zealand
  • 17.
    • Quantitative Research
    • Likes using codes
    • Establish variables then do research
    Annabel Arndt & Chris Buckingham (2010)
  • 18.
    • Mixed method:
    Annabel Arndt & Chris Buckingham (2010) Can use strengths of one method to overcome weaknesses in another. Quan can be followed by Qual to neutralise bias/simplicity & add some flesh to the bones. Data can be at the micro OR macro level. Potential to validate findings through convergence & corroboration. Appeals to a larger audience. Quan often blows raspberries at Qual & sees it as too simplistic, decontextualised and reductionist. Researchers often lack the skills to use both methods. Diversity of possible methods is huge & dangerous.