Qq emoticons -qr team 3.0

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QQ Emoticon ToolQR TEAM

Ann Fan Aiur Sylvia Sam Olivia

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AgendaIntroduction

Identify Emoticons

Validation

Analysis and Reporting

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BASIS APPROACH

Introduction

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The professor of psychology department in Beijing University Wang Dengfeng adapted the Big Five of personality model into Big Seven in Chinese context with definition of more delicate expression of Chinese citizens.

We chose the QQ Emoticon based on the scientific rational behind the QQ Emoticon design which will be analyzed in the literature review part in detail.

Introduction Basis

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Survey

Pilot Test

Excel sorting

Affinity Diagram by the descriptors

Focus group for emotion detection and emoticon selection

QQ Emoticon pre-selection

Literature review

IntroductionApproach

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LITERATURE REVIEW FOCUS GROUP

Identify Emoticons

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► The design of QQ Emoticon based on scientific research

◊ Culture Japanese scholar Tomoko Koda and Holland scholar mentioned in Cultural Differences in Using Facial Parts as Cues to Recognize Emotions in Avatars

◊ Behavior Liu Xiaoyan combined methods of questionnaire and experiment to study the recognition difference between westerners and easterners, and the influence of picture attribute on picture recognition.

◊ Psychological Study of Smilies Online with geographical perspective, shows that QQ Emoticon accords with Gestalt psychology, human imagination and visual law.

► The large user base of QQ Emoticon

◊ iResearch survey except for the text message, Emoticon has become the most widely used function while chatting. 51.7% of the respondents use emoticon very often

Identify Emoticons Literature review

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► Research questions

◊ What emotions do users experience/not experience and why?

◊ What emotions are most/least important and why?

◊ What is the emoticon most suitable for representing their major emotions?

Identify Emoticons Focus group

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► Participant Profile

Participants were recruited and assembled to cross-represent criteria including:

◊ Age

◊ Gender

◊ Major

◊ Use of productivity software

◊ Gmail, Dropbox, Keynote, Pages, Evernote……


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►Focus group preparation


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13Identify Emoticons

► Focus group design

Before the focus group we asked each individual to: identify a piece of software they have a positive experience and a piece of software they have a negative experience; the reasoning for these experiences; and the emotions experienced

Focus group

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At the beginning of the focus group we got people to talk about their positive and negative experiences with software and the emotions experienced


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3. Using the 54 basic QQ emoticons we selected, we asked the participants to

① Pick out the emoticons they think that can represent their emotions that are experienced during the use of software

② Remove the emoticons that cannot represent their emotions they have experienced


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③ Categorize the emoticons they have picked out as either positive or negative


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④ Create clusters of related emoticons

⑤ Give a descriptor for each clusters they have created


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⑥ Rank the clusters of the emoticons by the importance of the emotions they have experienced

⑦ Select one QQ emotion in each of the clusters that they think can represent that cluster.


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Data Analysis

◊ Method 1—Affinity Diagram by the descriptors


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Data Analysis

◊ Method 1—Affinity Diagram by the descriptors

开心困惑

享受

满意

烦躁得意

愤怒

吃惊忧伤

感动动力

死都学不会

呵呵

困惑

享受满意

烦躁

得意

愤怒

吃惊

忧伤

开心困惑

享受

满意

烦躁

得意愤怒

忧伤

吃惊


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Data Analysis

◊ Method 2—Excel screening


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Data Analysis


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Data Analysis

Combine Method 1& 2


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Result


开心

困惑满意

烦躁得意

愤怒

忧伤

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Validation

PILOT TEST SURVEY

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approval

happy

complacent; proud; cool

angry; furious

confused

Tortured; crazy

sad

We showed the 7 emoticons to 5 users, who are of the same age of our target. Participants were asked to write 2-3 words to describe the emotion of each emoticon

Validation Pilot Test

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► Develop Questions

◊ For each of the seven emotions, we asked the respondents that to what degree they feel the emotion mentioned in the question, using the emoticon instead of words.

◊ In addition, we also created one question around expectations.

Develop Scale/ Response

◊ Quantitative

4-point Likert Scale

Agree Strongly Disagree

Strongly Agree Disagree

◊ Qualitative

follow-up explanation

Validation Survey

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1. 请问您使用过手机 QQ 邮箱 APP 吗？a. 使用过 b. 没使用过2. 请在下列选项中，选出最符合您使用手机 QQ 邮箱APP 的使用感受的陈述；并请陈述原因。a. 超出期待 b. 符合期待 c. 没有达到期待请陈述原因： 3. 您在使用手机 QQ 邮箱时，心情是并请说明原因。 a. 很同意 b. 同意 c. 不同意 d. 很不同意请陈述原因： 4. 您在使用手机 QQ 邮箱时，心情是并请说明原因。 a. 很同意 b. 同意 c. 不同意 d. 很不同意请陈述原因：

…………

Validation Survey

► Deliverable Survey

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30Analysis and Reporting

Datasheet for “expectation” responsesTotal participants 22

Condition Count PercentageExceeded expectations 3 14%

Met expectations 17 77%

Not met expectations 2 9%

1. List the info about Expectations on this sheet.

2. Enter the total number of participants in the top cell.

3. Count refers to the number of person who selected each of the expectation conditions.

4. The Percentage column calculates the percentage of participants choosing that condition.

5. Either chart below could help communicate the results.

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Exceeded expectations

Met expecta-tions

Not met expec-tations

0

2

4

6

8

10

12

14

16

18

3

17

2

Expectations

# o

f R

espondents 14%

77%

9%

Expectations (% of Respondents)

Exceeded expec-tations

Met expectations

Not met expecta-tions

32Analysis and Reporting

1. List the info about the Emoticons on this sheet.

2. Enter the total number of participants who either chose Agree or Strongly Agree for each emoticon in the Count column.

3. The Percentage column calculates the percentage of participants who fell like the emoticons.

4. Either chart below could help communicate the results.

Datasheet for enterting “emoticon” information

Total participants 22EM Tool Emoticons Count PercentagePart Ba 　 13 59%Part Bb 　 14 64%Part Bc 　 11 50%Part Bd 　 6 27%Part Be 　 6 27%Part Bf 　 6 27%Part Bg 　 5 23%

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Part Ba Part Bb Part Bc Part Bd Part Be Part Bf Part Bg0

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4

6

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10

12

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16Emoticons

# o

f R

espondents

59%

64%

50%

27%

27%

27%

23%

Emoticons

Part Ba Part Bb Part Bc Part BdPart Be Part Bf Part Bg

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Thank you!QR Team & Ppts

Technology

Qq emoticons -qr team 3.0