Social Media for Non-Profits

Hootsuite Pro Webinar

Social Media Coach Manager, EMEA

@HootRonan

Ronan Archibald

Speaker Bio

Ronan Archibald

Hootsuite Social Media Coach

Twitter: @HootRonan

Twitter: @HootsuitePro

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a• 5 Key Opportunities for Non-Profits

• Defining Your Objectives for Social

• Developing Best Practices

• Activating Your Community in Hootsuite

• Success Stories

• Q&A

Agenda

• Tell Your Story! *only 60% using social

• Understand sentiment around your cause

• Closer relationships with your volunteers

• Activating and finding new contributors

• Build your Social Media Army

5 Opportunities for Your Non-Profit

• Relate social objectives to overall organizational strategy

• Ensure objectives are reflective of your non-profits current status

• Balance between long-term goals and short time objectives

• Measure, iterate and measure again

Defining Your Goals and Objectives

Focus on Community Growth:

- Increase number of Likes on FB and Followers on Twitter

Focus on Engagement:

- Increase volume of Mentions, ReTweets, FB Shares, Pins

Focus on Actions:

- Visit to Website, Sign-Ups, Event Attendees, Donations

Example

• Choose the platform that’s best for your cause and audience

• Invite participation from your volunteers / contributors

• Be proactive - always listen for conversations to join!

• Leverage User Generated Content where possible

Best Practices

• Use Hashtags on Twitter & Facebook to identify initiatives

• Use Rich Media where available – images / video

• Respect the nature of the social network

• Report regularly on progress

Best Practices

53% male

47% female

65% of users are 35+

53% female

47% male

Primary demog. is American Women < 25

68% female32% male90% of users are < 35

80% women

20% male

1 hr 17 mins per

week (avg. user)

B2B MarketingAverage 2.4 groupsCorporate pages –Enterprise, SMB, Influencers

67% male33% female“28 year-old male techie”

Where Are Your Audience?

Introduction to Hootsuite Pro

Grow Your Social Media Presence

Develop A Social Media Strategy

Social Tools for Power User

Essential Social Media Analytics

Future Webinars

Thank You!

Ronan Archibald

@HootRonan

More Info:

media.hootsuite.com