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European Location Study 2010Positioning technology providers: Evolving landscape and opportunities

7th May 2010

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2Overview and methodologyThe European Location Study is a unique offerIt is the only study analysing All the positioning technologies All the location capable devicesAll the markets and opportunities in LBSFor the benefits of technology providers, the LBS service providers and the mobile operatorsBased onMore than 50 interviewsAssessment of all the leading playersExtensive secondary researchA team of experts

Key leading companies interviewed include:

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3Overview and methodologyThe European Location Study covers all the basesThe study will show you:The full extend of location applications and the devices that powers themHow todays positioning technologies match the demand How each technologies work and compare Who are the leaders and losersPlus you will get:3 case studies of models that worksMain players strategiesOverall quantitative analysisExpected growth calculations to 2014Independent, reliable and well informed evaluation of the key trends

200 pages

50 interviews

18 location technologies 16 vertical markets analysed

6 months

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4Features and benefits of the studyThe full spectrum of location enhanced ApplicationsThe study looks at the whole range of LBS and location enabled device that powers them An analysis of the each location markets by device types An overview of the key location based services such as

eCall, E112, Indoor location, Location based advertising and marketing,location based social networking

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5Features and benefits of the studyStrictly Confidential2Todays positioning technologies do not match the demand Find out exactly what are the location requirements for the key application

and get a detailed assessment of the challenges location technologies are facing today

Taxonomy of positioning needsLocation based services matrix

How location technology needs are met across all location applications

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6Features and benefits of the studyStrictly Confidential2The study analyses and compare 19 positioning technologies Detailed explanation of how all the key positioning technologies work in plain English

Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption.

Comparison table of the main location technologiesLocation technologies accuracy comparison

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7Features and benefits of the studyStrictly Confidential2The positioning value chains are complex and rapidly evolvingGet a clear picture of the location landscape with our overview of all the key players and their capabilities

Graphic representation of each positioning ecosystems and market infrastructures Positioning value chain analysis

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8Features and benefits of the studyStrictly Confidential2You will get a full rundown of the entire LBS market in numbers Examination of the business models for each technologies

Evaluation of the major trends, opportunities and risks per technology, markets and players type

Quantitative assessment of each addressable markets

Market share of Navigation device evolution

Mobile Location gaming: a market worth playing

Availability of cell-ID in European mobile networks (in%)

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9Features and benefits of the studyStrictly Confidential2 and a complete model of the positioning market2006 2014 quantified analysis of:The in-vehicle positioning marketThe mobile positioning marketThe consumer electronics positioning market

Expected growth calculations of the following marketsGPS, GNSSWi-Fi positioningPositioning sensors (MEMS)Network based solutions

In-line fitted in-car GPS Units sales (million units)

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10Features and benefits of the studyThe European Location Study gives you more than an in-depth analysis Get quantifiable trends, the main players strategies in the positioning market, and recommendations with:5 ways to prove the business case for operators to invest in locationEvaluation of the network based positioning technologies, business models and service opportunities7 key transforming factors that will redefine positioning and LBSPLUS! 3 Case studies demonstrating the winning strategies

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The Market Analysis:

All the vertical markets for location assessed and quantifiedTrends an forecast of the key addressable markets

Extra 900The Full Study

Includes quantitative analysis

Includes markets and players analysis

2900The European Location Study is made of 2 elements: Sponsorship opportunities3

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