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1Recruiting Solutions
Talent Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
Social Recruiting – Why, When, Where?
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Introduction…
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Hong Kong - Staffing Event April 2014
Most Popular Most Endorsed
Earliest Adopter Most Connected
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Agenda
• LinkedIn snapshot – Overview of current market coverage and our physical presence in Asia
• Social Recruiting – What is it, how do I do it, why should I care?
• Customer Insight Session – A Managing Director’s perspective
• LinkedIn Data – How you can use data to better understand your business
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Connect the world’s professionals to make them more productive and
successful
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Members Worldwide
+2 newMembers Per Second
184MMonthly Unique Visitors
300M+
LinkedIn: A global pool of talent
US & Canada: 92M+
Brazil:16M+
Europe, Middle East and Africa:
74M+Asia Pacific:
50M+
Monthly uniques source:Comscore
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LinkedIn – Staffing & Search Team (Asia)
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How most recruiters think they use LinkedIn…
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How most recruiters see social media…
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Times are changing
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The Social Web
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Social networking has
changed the behavior of
online users.
Changes the way users
- Process information
- Make buying decisions
- Look for employment
People expect information to be relevant and personalised.
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Why members come to LinkedIn
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EverywhereInsights
Identity
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Passive>80
%
277M+
Active<20
%members
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Job Boards
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Recruiters turn to LinkedIn to reach more candidates, whether active or passive
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LinkedIn Audience Hong Kong – Top Line Stats
Each month in Hong Kong – LinkedIn has more visitors at Director Level and above than all of these sites:
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Reach candidates with personalized messaging on mobile
Job you may be interested in:
Project ManagerA GREAT RECRUITMENT COMPANY
1616
AutomaticSourcing
Erica Robertson
Your ideal candidateProject Manager
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How our most successful recruitment clients are using LinkedIn…
Find and place the best talent
Your business as a leading specialist
recruiter to: Candidates Clients
& Consultants
Map your markets & generate more
leads
Market SellRecruit
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Is this picture worthy of 15,000 views???
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Results
Over 15,000 views!!! Many of which are from outside Scott’s network
63 connection requests! 4 job enquiries! 1 headhunting approach!
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What you should be doing for free…
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Identity: build personal, professional brand
Skills & Expertise
Thought Leading Updates
Summary and Experience
Your visual identity and headline
Groups &Associations
Recommendations
1. Photo2. Headline3. Updates
4. Summary
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Insights: share and learn knowledge
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Pulse Thought-leadership
Relevant, recommended news
Engaging, informative insights
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Why are followers so important?
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Followers = Supporters
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Why are followers important..?
of members are more likely to share information as a result of following a company 61%
3x more likely to apply for jobs posted by companies they follow
78% more likely to accept an approach!!!
6x more likely to view your Careers Page
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Add insights to improve your workflow and efficiency
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Outlook Integration Email Signature
Google Toolbar PlugIns & APIs
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Customer Insight – Q&A Session
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LinkedIn Recruiter
Purpose-built for Headhunters The ability to contact ANYONE on LinkedIn – not just those in your
personal network Automate LinkedIn to help map your markets, flag new candidates
and clients to you, and generate leads Free-up hours of time that you currently spend on LinkedIn, to speak
to more clients and candidates
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LinkedIn Data Insights
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Employee Profile Views
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FREE LinkedIn Data Review & Product Demonstration for your business
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