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Reckitt BenckiserMobility Strategies for
FMCG brands
Persistent Interaction
Here’s an idea:
Top 3 Features1.User Generated Content2.Product Catalog 3.Product Interaction
Tide’s Stain BrainMobile extension of stain solutions on the Web
Stain Solutions + Feedback + Ask Experts + Gather advice from the community
Increase Brand Influence
Authority in Stain Removal
Mobile extension of stain solutions on the Web
Stain Solutions + Feedback + Ask Experts + Gather advice from the community
Increase Brand Influence
Authority in Stain Removal
Tide’s Stain Brain
To promote limited edition Yellow and Green Citrus Twist Flavours
Share Virtual Tic Tacs
Global Ranking System
Tic Tac’s Shake & Share
Tic Tac’s Shake & Share
Part of a fully integrated digital campaign
Website Game-based Competition + Online Banner Ads + iPhone App
1.3 Million Downloads
Red Bull’sAugmented Racing
High Product Integration
Design your own tracks with Augmented Reality
Challenge Friends
Increased Sales
High Product Integration
Design your own tracks with Augmented Reality
Challenge Friends
Increased Sales
Red Bull’sAugmented Racing
Rich Mobile Ads
Mobility Strategies for FMCG brands
70% consumers prefer rich media ads
136% increase in click through rate
500% more engagement time
‘Bring soup to “front-of-mind”’- John Faulkner, Director of Brand
Comms
Raise awareness of what is new and relevant with Cambell’s condensed
soups
Coupons
Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App
Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App
Information Based iAd
Recipes
Nutritional Information
Games
Link to Campbell’s Kitchen App
Campbell’s iAd was more effective than TV ads
More than twice as memorableat 4% of the cost
- Neisen with Apple & Campell’s
Game based iAd
Watch how-to videos
Discover Products
Game based iAd
Watch how-to videos
Discover Products
Game based iAd
Watch how-to videos
Discover Products
Game based iAd
Watch how-to videos
Discover Products
Game based iAd
Watch how-to videos
Discover Products
Game based iAd
Watch how-to videos
Discover Products
What’s next?
User GeneratedContent
Product Interaction
Rich Media Mobile Ads
Balance
Push MarketingUsefulness
Brands care about number of downloads; Users care about good content, and are willing to pay for
excellent utility apps
Sharing a Voice66 Million US Adults will share advice on products and
services with others, and 27 million adults will wield influence using social media
- eMarketer
Full-service Consultancy
Con
cept
Cre
ate
Mea
sure
Mobilityobjective
Marketing(Outbound)
Enterprise (Internal)
Rich Media ADs
Native APPs
Mobile/Web APPs
AD Networks
APP Stores
KPI Based
Stra
tegy
Period Tracker AppBrief: • Promote Sanitary Pads
The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information
Period Tracker AppBrief: • Promote Sanitary Pads
The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information
Period Tracker AppBrief: • Promote Sanitary Pads
The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information
Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ TV Commercial quiz‣ Submission form for lead
generation
London Weight Managment
Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ TV Commercial quiz‣ Submission form for lead
generation
London Weight Managment
Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ Match & Win Game‣ Quiz Submission form for
lead gen
New York Skin Solutions
Brief: • SMS Campaign for lead
generation and brand awareness
The 2359 Solution:‣ Match & Win Game‣ Quiz Submission form for
lead gen
New York Skin Solutions
Brief: • Promote the new Schick
Hydro line of razors and gels
The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of
razors‣ Product Description &
Animation‣ Promotional coupons
Schick Hydro
Brief: • Promote the new Schick
Hydro line of razors and gels
The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of
razors‣ Product Description &
Animation‣ Promotional coupons
Schick Hydro
Brief: • SMS Campaign to promote
the new Schick Hydro line of razors and gels
The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of
razors‣ Product Description &
Animation‣ Promotion coupons
Schick Hydro
Brief: • Promote the new HTC
Incredible S
The 2359 Solution:‣ In-banner interactivity‣ Intuitive gesture-based
navigation
Feature-packed rich media experience
HTC Desire S
Rich Media AdsWe have worked with established advertisers and marketers to create cross-platform marketing and outreach solutions for mobile devices.
Click on images to view our showreel.
HTC Desire SHTC
Spring/Summer 2011 CollectionBurberry
HTC FlyerHTC
The 2359 Advantage
a track record of success
Why 2359?• Dedicated teams of veteran
engineers to deliver the project timely
• Expertise in large-scale roll-out of Apps ensures smooth deployment with full control over security
• Experienced UI/UX designs coupled with professional User Acceptance Test to ensure optimized user experience
• Rich media content management know-how
Flexible. Reliable. Innovative.
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