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A Policy Primer on Facebook's Pages Terms submitted for assessment at Curtin University of Technology, Net503.
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A Policy Primer: Facebook Pages Terms - Uncovered
Alison Cooper Net503: Curtin University of Technology 10 September 2012
Don’t be fooled. Promoting your business on Facebook isn’t as risk free as you may think.
There are governing rules and Terms of Use that you must comply with.
Image: localonlinemarketingsolutions.org, 2011
{ In fact, if you already have a Page, you’ve already agreed to this contract and you may not be aware of it.
Image source: Smith, M (2009)
• Pages Terms
• Statement of Rights & Responsibilities
• Data Use Policy
• Community Standards
• Advertising Guidelines
• Facebook Platform Policies
Pages Terms works in conjunction with other guidelines and are for businesses, both big and small.
Image source: Facebook (2012)
When you create or administer a Facebook business Page, you’ll need to become familiar with these guidelines: }
Failure to comply, may result in your page being shut down by Facebook head quarters.
Image source: Software Latest Releases, 2010.
(Facebook, 2012)
{
Page legitimacy and use;
Policy compliance with the Terms of Use;
Community Standards for content;
Collection of data;
Advertising, applications, offers and promotions;
Your cover image and its content.
In essence, Pages Terms set guidelines on:
Pages Terms
}
(Facebook, 2012)
{ You must be an authorised person
to administer a business Page.
You can create a Page to express support for a brand but don’t confuse people for who you really are.
Don’t pretend to be someone you’re not.
Pages Terms I. General – Page legitimacy
Image source: Wagner, E (2012) (Facebook, 2012)
{ Illegal activity
Harassment
Hate speech
Targeting to minors
Sex/nudity
Shock value
This content may cause your page to be taken down or you may get a call from the Advertising Standards Bureau.
Pages Terms I. General – Ad Guidelines & Community Standards
Image source: Management Today (2012)
We all have standards. Disrespectful or hurtful content on your page is not ethical or appropriate.
Those words
aren’t cool.
This includes posts by
your users!
(Facebook, 2012; and mUmbrella, 2012)
{ Be transparent and take responsibility for users’ privacy. There are rules about how you collect users’ data and Facebook wants you to be upfront and take full accountability for the reuse of personal information and users’ privacy.
Pages Terms II. Page Management – Collection of Data
Image source: Uniglobe (n.d.) (Facebook, 2012)
{
Your cover image can’t be used as a form of advertising or be misleading.
So NO calls to action, purchase information or contact details.
Watch your Cover! It’s not all about you.
Pages Terms III. Page Features
Image source: fb Cover Lover (2012) (Facebook, 2012)
What not to do for your Cover
Image source: hy.ly (2012)
Why is all this so important to know?
Image source: 3 Geeks and a Law Blog (2011)
Pages Terms are designed to ensure page legitimacy, protect Facebook users and provide a safe and positive user experience for everyone.
Image source: dan taylor/Flickr
Our terms aren't just a document that protect our rights; it's the governing document for how the service is used by everyone across the world. Given its importance, we need to make sure the terms reflect the principles and values of the people using the service.
”
“
(Zuckerberg, 2009)
End note:
If you take the time to understand Facebook’s Pages Terms and associated Terms of Use and share these with your business, you will be a responsible user, be respected as a legitimate company and your customers and users will have confidence in their interactions with you because of your social media policies which protect and enhance their experience with you. And that means, more likes all round.
Facebook. (2012). Facebook Pages Terms. Accessed from https://www.facebook.com/page_guidelines.php.
fb Cover Lover. (2012). [Image] Accessed from http://www.fbcoverlover.com/categories/tags/attitude.
hy.ly. (2012). Facebook Timeline: 5 Dos and Don’ts for Choosing Your Cover Photo. [Image] Accessed from http://hy.ly/2012/03/06/choosing-your-facebook-timeline-cover-photo/.
Management Today. (2012). [Image] Thumbs down for inappropriate content. Accessed from http://www.mtmag.com.au/thumbs-down-for-inappropriate-content/.
mUmbrella. (2012). ASB rules brands are responsible for all fan comments on Facebook. Accessed from http://mumbrella.com.au/asb-rules-brands-are-responsible-for-all-fan-comments-on-facebook-108037.
Smith, M. (2009). [Image] Does Facebook Really Own Your Data? Accessed from http://www.marismith.com/does-facebook-really-own-your-data-no-its-about-openness/.
Software Latest Releases. (2010). [Image] Accessed from http://www.software-latest.com/2010/08/26/facebook-no-chat-for-ie6.html.
Taylor, D. (n.d). dan taylor's photostream. [Image] Accessed from http://www.flickr.com/photos/dantaylor/2044337954/.
Uniglobe. (n.d.) The State of Transparency. [Image] Accessed from http://uniglobetravel.eu/56-1-Management-Reporting.html.
Wagner, E. (2012). Google Cracks Down on Phony Android. [Image] Accessed from http://www.ericwagner.org/google-cracks-phony-android-apps/.
Zuckerberg, M. (2009). Update on Terms. The Facebook Blog. Accessed from http://blog.facebook.com/blog.php?post=54746167130.
3 Geeks and a Law Blog. (2011). [Image] Accessed from http://www.geeklawblog.com/2011/04/im-sooo-confused.html.
References