Please sir

Please sir, can I have a Broadband connection?

May 26, 2012

Context

I wanted to order a broadband connection online...

It was tougher than I imagined...

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Contents

A critical review of:

1. How are Indian telcos helping customers find their products (Search)

2. How are Indian telcos help customers choose and buy their products

(User Experience)

3

Search Trends

4

There are 100K+

relevant

searches every

month. Each is a

potential

customer

Search Trends

5

Broadband Delhi

and broadband

plans are two of

the most

important

keywords

Search

6

The most clicks (and free!)

will come from this box.

All links here are dated and

not very relevant

Search

7

Telcos channel

partners are

active but not

the company

itself

UX - Price Comparison sites (broadbandplan.in)

8

Great interface, Great

interaction design

Unfortunately, it only

gives you corporate

information rather than

an immediate ‘buy option’

UX - Price Comparison sites (broadbandplan.in)

9

Static content – date

unknown – no links for

further information/

purchase

UX - Airtel

10

Interesting concept of fast,

faster, fastest

• Extra scroll bar makes

comparison very difficult

• Wasting half the page

UX - Airtel

11

Site feature not working

on chrome.

Chrome is now the world’s

leading browser

UX - Airtel

12

Redundant

questions –

giving the

customers

more reasons

to leave the

site

Tikona

13

Barely visible

text

Use of image

instead of text

harms

‘searchability’

UX Tata

14

• Simple, Clean

interface and

design

• HTML text

better than

images

• Good call to

action button

Should have

avoided double

scroll

UX Tata

15

Simple, Clean

interface and

design

UX - Tata Indicom Photon

16

No company logo?

This seems to be en

aggressive channel

partner

17

UX - MTNL

Two sites – two

different information

pages – which is

accurate?

Example of Good UX – British Telecom

18

BT recognises that

‘choosing’ is tough.

Hence the emphasis

here through colour

and layout design


19

Very clear text

and navigation.

Showing cheapest

option first

Call for action +

cross-sell and up-

sell


20

Extremely easy to

use plan selection

tool

About Us

• Gaboli (www.gaboli.com) is a leading provider of web solutions to

education and enterprise clients.

• Our expertise lies in:

– Web Consulting

• Strategic Roadmap development

• User experience design and management

• Training

– Development

• Open source LAMP based web applications

• Cloud based product design and development

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Some of our Customers

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IIT Bombay

Web Consulting

Building Online

Communities

Digital Marketing/

Social Media

Web

Development

Core Management Team

Vineet Jawa: Co-founder and CEO (ISB Hyderabad 2005; SRCC, Delhi University)

• Nine years of experience in information technology industry across consulting and sales

• Teaches e-marketing to MBA students and focused on user adoption in education technologies

Ashok Hariharan: Co-founder and Director (ISB Hyderabad 2006; BSEE, Penn State Univ.)

• Ten years of experience in the internet and telecommunications industry

• Has worked for several start-ups in the US, India and consulted on market entry and funding strategies

• Ashok is CEO of IDfy.com and assists in Gaboli part-time.

Lokesh S: Director of Delivery and Technology

• 15 years of experience in technology field in companies such as Thomsonreuters

• Extensive experience in leading projects across the software development life-cycle

Amit Agarwal: Business Head

• Extensive experience in consulting and opportunity assessment in companies such as Rocsearch

• Heads strategic initiatives and consulting assignments for Gaboli

Anant Patani: Progamme Manager

• Over seven years of project management experience

• Entrepreneurial background in the area of embedded systems

You can reach us at http://gaboli.com/contacts/

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