Why It Matters& How To Use It

Jo-Lynne Shane

Founder of Musings of a Housewifemusingsofahousewife.com

@JoLynneS

What Is Pinterest?

How To Use Pinterest

How 

To

Pin

& 

Repinning

When You Click "Pin"

Adding a note to pins

(try to avoid typos, heh)

Getting Your Stuff Pinned

• Make pretty images or take pretty pictures. 

• New trend: making graphics to go with a post.

• Also, watermarking photos with your site name helps folks find the source if the photo gets pinned improperly.

• Another trend: putting words right on the photo that describe the recipe or craft.

Self Promotion (pinning your own stuff)

Using Others’ Pinterest Images In Your Posts and Proper Attribution

Source: All Things Chic via Jo-Lynne on Pinterest

Copyright Infringement

So, how are businesses using Pinterest?

Cecily KelloggUppercase Woman Media

Uppercasewoman.com

@CecilyK

 is HOT

• 4000% increase in traffic in final quarter of last year(the next web)

• Pinterest drove more traffic to retail sites in the final quarter of 2012 than Facebook (monetate infographic)

• Pinterest received 11 Million pageviews in ONE WEEK in January (mashable)

• SEO value because you can link to your site(search engine land)

How Can Your Business Use It?

• Contests

• Highlight fans/customers

• Sell Your Products

• Use as a focus group

• Engage your in-house team

• Raise Awareness

• Offer Exclusive Discounts

Who Uses Pinterest?

• 80% Women• 25-44 years old• 25% have bachelors or higher• Income of $25-75K• artists• designers• crafters• foodies• bloggers

How Can YOU Use it to support your work?

• generate visual portfolio• create a visual resume• project management• working with clients to gather ideas• better than bookmarking/Delicious (more visual)• research• inspiration• follow like-minded folks• follow competitors

Questions?