Social bookmarking site with a

focus on visual engagement

Users curate a selection of pins

on various boards and can find

inspiration by following others

What is Pinterest?

Why Pinterest ?

Pimp your Profile!!

Link your Website

Brilliant Boards

Search terms in names improve SEO rankings

Categorise boards

Choose compelling cover images

Proper Pinning

Vary descriptions with

hashtags, links, prices

and @mentions

Use short, simple

descriptions with call to

action and search terms

to improve SEO

rankings

Interact Follow other users and

interact with them

- re-pin

- like

- comment

CuratePin content from across the

web, not just your own

Measure

Use Pinterest Analytics to

monitor success and

change pinning habits as

required

Pin Tips

Request permission & attribute sources

Watermark Original Content

Rotate images to keep boards fresh

Ideas1. Pin latest product ranges

with prices

2. Pin infographics that relate

to your brand

3. Ask users to pin pictures of

themselves with your

products

4. Pin videos relating to your

brand

5. Crowdsource design ideas

from followers

• Use engaging images for your profile, pins and boards

• Include search terms in descriptions to improve SEO

rankings

• Curate content from across the web and interact with

other users

• Measure your activity and change your strategy as

required

Checklist Summary

Walmart Green - competition where

users curated boards featuring at

least 10 Walmart products that

inspire eco-friendly living.

• Site traffic to

walmartgreenroom.com

increased 25%

• Avg visit time for

walmartgreenroom.com

increased 170% to 4m38s*

Case Study

Sony Electronics created Pinterest

profile with a mix of boards

including general cultural interest

items alongside promotion of

current product ranges

Case Study

• Over 2.5k followers in

first six months since

launching Sony brand

page on Pinterest

• 800% increase in

traffic from Pinterest to

Sony Store website

since launching page

• Pin It button received

10x the clicks from

Sony Store vs. Tweet

This button

Talk to us…

…about your social strategy

and how Pinterest could work

for your brand

01793 715 440

new.business@equimedia.co.uk