1. THE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRT THE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE

2. Pimp your BIRT Reports Actuate BIRT The Platform for a New Generation ofRich Information Applications 3. Why Use BIRT for RIAs? [Competitive advantage is vital] we are all one big competitive family Drive Loyalty Drive New Revenues We need to improve customer experience to retain clients We know clients are leaving and taking business to competitors because of our poor information presentation and UI We want to grow our business customers by up-selling additional products, like interactive dashboards. Maintain Parity and Competitive Advantage We are far behind our competitors in this area and this release is about catching up Our application contains everything unlocking that information is what we need to do 4. BIRT-based Rich Information Applications

Any Data

Information in context of task

multiple, complex sources

Any Transformation

Highly personalized functionality

Robust Integration

Any Visualization

Zero end-user training

Very high user appeal

Simple, guided interaction

Any Audience

High scale

Embed anywhere

Used by the masses

Rich Information Applications Deliver a Rich InformationApplication My Yahooto Track Stocksvs. DIYExcelto track Stocks Dont deliver aToolto the end consumer 5. Discover The Possibilities Based onThe Information Workplaceconceptby Erica Driver and Connie Moore, Forrester Collaborative Quick Visual Interactive Everywhere Principles of Rich Information Applications 6. VISUAL Content must be engaging and readily understandable DEMO 7. Visual BIRT Content Engages Users

Highly Visual

Draws user in

Zero training

Simplifies information

Joy to use

Powered by BIRT

100% Web-based

Built-in graphics

266 Flash objects included

Lightweight and reusable

Animated VisualizationsInformation is Compelling 8. INTERACTIVE Answer the question that has not yet been asked DEMO 9. Content Must be Interactive

Interactive & Engaging

Encourages users to seek new perspectives

Save their changes

Leverages their ideas

Creates self-sufficient users

Fully controlled by IT

100% Secure

Components are reusable

Use changes to drive requirements

when users become smarter, they change their questions When presented with information, users become smarter 10. COLLABORATIVE Break traditional barriers betweendevelopers and end users 11. Traditional Development Models Do Not Work

IT

I cant give you the data until you tell me what you want.

Fill out the business justification form.

Deployments stall andbecome expensive

End Users I cant tell you what I want until I see the data. Theyre not responsive, Ill do it myself. Iteration and change are discouraged and become expensive IT and Power User tools create silos that prevent collaboration 12. COLLABORATIVE Break traditional barriers betweendevelopers and end users DEMO 13. BIRT Creates a Common, Collaborative Application FrameworkIT Producers Content Consumers

Skills-matched environments for every user & consumer

Progressive development model encourages change

One BIRT design, endless possibilities

Common BIRT Design BIRT Studio Power Users & Business Users Web-basedad-hoc BIRT Designers Application Developers,Data Architects &Report Designers Client/Server web 2.0 content development Casual Users, Customers & Partners Dashboards BIRT Interactive ViewingPrint Web-based personalization 14. QUICK Create highly functional, integrated applications rapidly 15. Quick to Find Experts: Huge Developer Community

Thriving BIRT Community

Eclipse.org

• >1,000,000 downloads per quarter

• Developer & commerciallyfriendly license

• Sponsors must buildcommercial products

BIRT-Exchange.com

• Professionally staffed experts

• Extensive contributions

• Marketplace applications

Thousands of downloads More than 8 million downloads through 2009 BIRT Biannual Downloads 16. Simplicity BIRTPower Simplicity that makes simple tasks easy Power to create very complex applications

Easy, web-centric visual design

Component-based development

Multiple data sources & data sets

Programmatic control with Java & JavaScript

Wide-ranging APIs

Visual Designer, Engine and Viewer

PROVEN POWER

> 1 million downloads per quarter

Community-vetted features, quality

ROCK-SOLID SUPPORT

Growing ecosystem

Complementary products & services

Quick: World Class Development Maintain very high levels of developer productivity 17. Quick: Deployment Flexibility BIRT+ Flash Widgets + IV Implementsecurity & management Publish rich Scorecards andPerformance Management apps Publish richapps outsidethe firewallSecure andsupport millionsof users Scale,performance, reliability, security Embedded Applications Engage usersand let them drive rich apps BIRT+ iServer Express + Views Department Applications BIRT+ iServer Enterprise Enterprise Applications BIRT Open Source+ JavaScript + SQL Free Open Source Tools Other Open Source Vendors Actuate Traditional BI Vendors 18. Quick To Trust:Actuate iServer is Industry Leader in dependability & Scalability

iServer supports high availability & scalability for mission-critical applications with large user communities

High-availability Automatic clustering Job control Load balancing Automatic failover Multi-project support Information Objects & Caches Application Scheduling & Management Security & Application IntegrationPerformance Management Web Services APIs Alerts & Distribution Clustering & High AvailabilityInformation Console BIRT iServer Enterprise Global standard for scale, performance, reliability and security 19. Successful Applications Must Be Agile

Successful applications attract features andmust change

Users requirements drive early need for development processes to be agile, reusable and iterative

Successful applications attract more users and must scale Increasing features and user load requires scalable platform that is dependable, flexible and predictable Success = Features + Scalability 20. EVERYWHERE Place the contentwhere your users are DEMO 21. Seamlessly Integrated Within Environment

All Data Secured

Multi-layered security model

Standard and JavaScript portlets

Seamlessly integrates user security

Any Format

Brochure-quality PDF

Live Excel, PPT, etc

Live documents & spreadsheets

Mobile devices like iPhone & Blackberry

Invisible

Supports your branding

Integrate Marketing & Upsell opportunities

Simple, guided interaction & help

Present Content Seamlessly in the palm of your hand in customer portals even in blogs 22. 23. Discover the Possibilities How can we make these possibilities a reality? Collaborative Quick Visual Interactive Everywhere 24. Actuate BIRT Technology Family Complementing and Extending Eclipse BIRT Deployment Tools High-Scale Distribution Development Tools User Interactivity Engage users with rich, interactive content Skill-specific tools for developersand users Manage, schedule, secure, run and distribute Load-balanced,high availability for 100,000s of users Eclipse BIRT Meet corerequirements BIRT Interactive Viewer Actuate BIRT Viewer Actuate BIRT Designers iServer Express iServer Enterprise Deployment Kits Actuate BIRT Studio 25. Q&A 26. APPENDIX 27. BIRT Technology Family open sourcefromeclipse.org

Development Tools

Eclipse BIRT Designers

• Open-source desktop development tools

Actuate BIRT Designers

• Power users & professional developers

Actuate BIRT Studio

• Web tool for ad-hoc accessby business users

Deployment Options

Eclipse BIRT Engine

• Open-source runtime report &charting engines

Actuate Java Components

• Commercial BIRT runtime components

Actuate BIRT for iServer

• Quickly run and view BIRT content

Actuate Interactive Viewer for iServer

• Explore and customize BIRT content

28. Actuate BIRT Designers for Developers

Actuate BIRT Differences

266 Flash Objects

Faster Actuate Viewer

Interactive Viewer

Information Object Designer

Commercial data connectors

BIRT doc as data source

Eclipse BIRT All in One EclipseBIRT RCP

Fundamental to all Actuate designers

• Multi-source & multi-dataset

• Component reuse

• Programmability

• Page-Level Security

• Role & task specialization

• One button publishing

Brochure-quality Multi-format output Web-based design Easy to use Java & JavaScript Extensible APIs Open Source Designers & Java Engine Commercial Designers & Java Engine BIRT DesignerPro BIRT Designer Easy install Great documentation Powerful IDE for RIAs 29. BIRT Advantages Produce Reports in the Form Users Want

Output to Multiple Formats

• HTML web pages

• PDF documents

• Excel spreadsheets

• Word documents

• PowerPoint files

• and more

30.

Improve communication

• Common design

• Reduces requirements gathering

• Supports agile development practices

Reduce development costs

• Reuse improves productivity

• Assemble reports from libraries of components, themes and templates

• Designs can be saved and opened in any BIRT Designer

Collaborative Architecture BIRT-driven design sharing drives RIA evolution 31. Actuate BIRT Spreadsheet for Excel Users

Free Designer

Spreadsheet design metaphor

Multi-source & dataset

Live, analysis-ready spreadsheets

Supports all Excel functionality

Data-Driven Layout

Server-based generation

Dynamically adjusts to data

Scalable Deployment

SmartSheet Security

Embed engine to iServer Enterprise

Scales to 10s of 1,000s

AutomatedSpreadsheets The only complete platform for designing, automatically generating and distributing Excel spreadsheets over the web to any size user community Pure Excel.No plug-ins.No Fuss 32.

Time and event-based scheduling

Automated email distribution of reports

Report management, versioning and control

Restrict access to individual pages of reports

Web-based UI to run, view and share reports

Performance tuning

Clustering & HA features

Actuate iServer Publish reports for secure, scalable access Server that schedules, distributes and manages BIRT reports 33. BIRT Product Line from Actuate BIRT iServer and BIRT iServer Express Global standard for scale, performance, reliability and security BIRTPerformance Scorecard BIRT OnPerformance e.Reports BIRT StudioBIRT Smartsheet Security BIRT Page Level Security BIRT Designers & Viewer BIRT Interactive Viewer Eclipse BIRT Designers and Engine BIRT Spreadsheets BIRT Mobile 34. Content AnywhereActuate Integration APIs

Standard development languages (Java, SQL, VB, JavaScript, PHP)

Fully standards-compliant (SOAP, XML, HTTP, JSR-168)

Componentized, modular reporting servicesView, Factory, Info Mapping Services, Message Distribution Service

Web Services API has 60+ calls to iServer functions

Reporting & Spreadsheet Calculation Engine as a Service

JavaScript API & reportlets for presentation

Interactive Viewer & Parameter APIs

Open Data Access

JSAPI places BIRT content anywhere 35. Rich Information Application Platform iServer Data Sources RDBMS Flat Files SAP, PeopleSoft Mainframe/Legacy Web Services XML DatabasesWarehousesMartsODSLegacySystems Application Integration Services JSAPI, SOA and Web Service APIs Enterprise Information Integration Services Information Access Common Driver Framework, ODBC, JDBC,Web Services Metadata & Data Transformation TransformCalculateQuerySecurity InformationConsole PortalsPortletsScorecardsJSAPIPersonalized ContentiPhoneDashboardsBlackberryBIRT Interactive Viewer Analysis VIewer BIRT Studio Scorecard DHTMLPDFXLSAJAXReportlets CSVTXTDOCXMLPPT Encyclopedia LDAP Security Integration

User Management

Usage Logging

Design Publishing

Versioning

Scheduling

Archiving

Centralized Administration Content Generation Services e.Reports Analytics BIRT Spreadsheet BIRT Ad-hoc BIRTContent Design Tools e.Report Designer Pro Information Objects Designer BIRT Spreadsheet Designer BIRT Studio Eclipse BIRTDesigner Actuate BIRTDesigner Pro Analytics Designer 36. THE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRT THE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE PEOPLE BEHIND BIRTTHE