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PERSONAL BRAND PLAN: SEEING THINGS DIFFERENTLY Catherine Flint

Personal Brand Plan

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My personal brand plan, outlining what I want to achieve and how I am going to achieve it.

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Page 1: Personal Brand Plan

PERSONAL BRAND PLAN:

SEEING THINGS

DIFFERENTLY

Catherine Flint

Page 2: Personal Brand Plan

Mission Statement:

To utilize my loveand knowledge ofvisual culture of allforms to inspire

andeducate others in

myprofession.

Page 3: Personal Brand Plan

Who am I?(and why do I matter?)

• Currently enrolled in the PostgraduateCertificate Program in Public Relationsat Humber College

• BAH in Art History from Queen’s University

• Interest in fashion as a form of art and as a social commentary

• Loves to travel and explore the different visual aesthetic of countries around the world through its architecture, works of art, fashion and citizens

• Believes that beauty can be found in the least suspected places and that beauty is what you make of it

Page 4: Personal Brand Plan

What do I want to achieve?

• Acquire an internship where I can utilize my discerning eye while learning from some of the best people in the public relations industry

• Update my blog “The Way I See It…” frequently as a means of commenting on visual culture and introducing people to new perspectives for looking at art.

• Continue to build my network in the public relations industry through meeting people that share in my interests and goals

• To use Twitter not only to comment on art and visual culture but as a means of networking and connecting with others through re-tweets, #tag threads and trending topics

Page 5: Personal Brand Plan

Key Messages

• “A picture is worth a thousand words”

• “Don’t judge a book by its cover”

• “Beauty is in the eye of the beholder”

Page 6: Personal Brand Plan

SWOTStrengths Weaknesses Opportunitie

sThreats

•Passionate about the topic I am discussing

•New to many social media channels such as blogging and Twitter

•Many volunteer opportunities where I can utilize my skills combining art and PR

•My brand may limit me to someone who only focuses on the visual as opposed to the written, or audible aesthetic

•Sociable and outgoing with a critical eye

•Difficult to know everything that is going on in this area and stay current and relevant

•As I develop my knowledge of social media it will allow me to get my message out to a larger audience

•Since I am still new to public relations and social media people may not view me as a credible source

Knowledgeable about art and visual culture, educational background in art

•There are people that have more experience than me in this area, so it is challenging to say something new, that hasn’t already been said

•As I develop my brand more I will meet more people with similar interests who I can add to my network.

•I have other interests which I will not be able to discuss and develop since they do not fit in with my plan

Page 7: Personal Brand Plan

Strategies

1. Increase my online presence (what will you get if you Google me?)

2. Build a network of likeminded individuals as well as people who would like to learn more about what I have to say

3. Become an authority on the issues I discuss in my brand so that people come to me when they want answers

4. Share my knowledge with as many people as possible

Page 8: Personal Brand Plan

Tactics

1. Keep my blog and Twitter account up to date2. Attend and volunteer at events relating to my brand

where I can share my knowledge and skills while building my network. Additionally, join PR organizations such as IABC and CPRS.

3. Read as many blogs, magazines and newspapers as I can to ensure that I am fully educated on issues and that I am current.

4. In addition to social media look into other vehicles for brand exposure so that I prove my authenticity and don’t appear one dimensional.

Page 9: Personal Brand Plan

Critical Path• March 2010 (present) – August

2010– Volunteer at events related

to my brand– Update my blog at least

once a week– Have at least one brand

related tweet a day• September 2010 – November

2010– Secure an internship that

allows me to continue developing my brand while building my network

– Continue blogging and twittering about what I am learning as a result of my internship and the development of my brand

• December 2010 – Future– Continue to develop my

brand as I enter the workforce and adapt my brand as a grow as a person and a PR professional

Page 11: Personal Brand Plan