Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.
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1. Peer-to-Peer Fundraising and Donor Retention Dont Have To Be
Enemies! David Boyce CEO Fundly Jay B. Love CEO & Co-Founder
Bloomerang August 14, 2013 1
2. Fundly Is Event Fundraising platform Three things: Easy
Pretty Social The best platform for acquiring new donors 3. Why
Social Fundraising? 90% of households have one or more social media
profile Each person with a social media profile has an average of
130 friends Average donation on crowdfunding sites for charitable
giving is $121 (28% higher than the average online gift) When a
friend reaches out to another friend to ask for help supporting a
non-profit cause, the response rates are 10x higher than when the
organization makes the ask! 4. How Inviting is This? Not visually
inviting/stimulating Doesnt inspire action No sharing tools Doesnt
show what others are giving Doesnt communicate what money does Cant
live alongside website content Cant style the page on my own 5. Vs
This 6. Less clunky easy to use as admin, no IT or 3rd party
required Access Access to admin tools needs to be available
anywhere User friendly make it easy for donors and participants to
use Intuitive Simple to navigate, sign up, donate, become a
fundraiser, share, etc. EASY & INTUITIVE 7. Fundraisers - the
tools they need Page building & editing Email center for
updates Funds easy to access Customization No outside designers
needed No IT or 3rd Party Involvement 8. Easy to build and edit
campaigns Easy to email and post to social sites 9. Supporters into
Fundraisers Supporter Fundraising pages all include default
content. Supporters can build onto that content, telling their own
story. We automate many coaching and sharing actions. Photos and
video are widely used. Facebook and email support integral. 10. You
Need A Plan A compelling story w/ inspiring content. A core group
of interested volunteers who will kick off campaign. A solid plan
to recruit volunteer fundraisers. A communication plan. A clear
goal. A clear schedule. A single campaign Owner in your org. 11.
Arnies March 12. 63 Teams 3,538 Emails 224,009 Impressions 413
supporters 673 Facebook posts 72,261 Facebook audience $12,993
raised 13. Make it Personal! Personal ties cited as the #1 deciding
factor in individual donations Personal campaign pages convert 38%
more then a standard donation page 14. Blog style updates to keep
people engaged (feedback loop) Supporters receive email updates
Personal thank you cards 15. Social from beginning to end 16. Make
it Social 60% of browsers in the US are logged into Facebook at any
given time If Facebook were a country, it would be the worlds 3rd
largest. (2x the size of the US) Personal mobiles pages 35% of
traffic to nonprofit sites comes from mobile sources 58% of traffic
to Fundly from mobile or social 54% of Fundly users connect through
Facebook 17. Real campaign on Facebook 18. How to Start Sign up and
create a fundraiser for free Recruit supporters through email and
social media Need more help or integration with Bloomerang contact
[email protected] 19. Donor Acquisition Tools Step 2 Effective use
of a donor database makes new donor RETENTION achievable . . . 20.
Capital Campaign Tools Effective use of a donor database is? 21.
Capital Campaign Tools Effective use of a donor database is? Simply
EVERYONE using it daily to build relationships! 22. New donor
commitment is the next logical step after a relationship is created
and nurtured. Lifetime Value = New Donor Commitment 23. Addressing
the Retention Problem! Is it a Donor Relationship Problem? 24. CUE
THE EXPERTS: Dr. Adrian Sargeant Bloomerang Chief Scientist
Professor of Fundraising at the Center on Philanthropy at Indiana
University holding what is presently the worlds only endowed chair
in that discipline. Top 10 Most Influential People in Fundraising
Renowned expert on Donor Retention and Donor Loyalty Mr. Tom Ahern
Bloomerang Donor Communications Head Coach One of the worlds top
authorities on donor communications Author of 4 books on Donor
Communications Winner of 3 prestigious international IABC Gold
Quill awards 25. DONOR RETENTION BEST PRACTICES Dr. Adrian Sargeant
Bloomerang Chief Scientist A 10% improvement in retention can
double the LIFETIME value of your donor database! 26. The total net
contribution that a customer/donor generates during his/her
lifetime in your database Defining Lifetime Value 27. 6 Key
Retention Drivers (That can double lifetime value) Drip feed
mission performance data Connect often Be personal (SEGMENT)
Develop like a good personal friendship Find & use numerous
human connectors Always communicate what monies are doing! 28.
Automatic Engagement Factors Recency and pattern of giving Cash
donors vs. sustaining donors # of years giving + Upgrade /
Downgrade + - Lapsed - Event attendance + Opens email + Click links
in emails + Unsubscribes from email - Has stated communication
preferences + Has inbound interactions + Has soft credits +
Volunteers + Social Media (coming soon) and a whole lot more! 29.
Next-Gen Database/CRM Easy Enough for All to Use! (Even the CEO)
Enables Donor Retention Best-Practices! 30. Questions? David Boyce
CEO Fundly Jay B. Love CEO & Co-Founder Bloomerang 31. Next
Webinar: Building & Communicating Your Nonprofit Brand w/
element212 8/15 1pm EST bloomerang.co/resources/webinars
