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Presented during the Overnight Website Challenge, a 24-hour event where teams of web pros are paired with non-profits with the goal of creating a new online presence. A team of 9 (7 of which were Vodorians) collaborated with Peace Care to help those in developing countries sustainably solve pressing healthcare issues.
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© 2011 Chamois Butter For Lunch 1
Peace Care+Chamois Butter for Lunch//Overnight Website Challenge
© 2011 Chamois Butter For Lunch 2
//Jeremy Arnold //Brian Carstensen //Zernyu Chou //Rafael Garcia//Mike Kinney //Jesse Krantzler //Greg Lyon //Christine Mortensen//Brett Phillips
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Technology Stack
CMS
Language & Framework
Database Architecture
Hour 1: Harvest Critical Business Goals
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Git Money!Showcase Engaging Content
Strong Public Face
Set the Strategy for Digital Success
Hour 1: Determine Target Audiences
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US Educational Institutions
Development Agencies
Developing Communities
Create Messaging, Tone, & Content Strategy
Hours 2-3: Sitemap & Wireframes
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Hours 4-6: Template Designs, Skeleton Creation
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Hours 7-15: Design Revisions & Development!
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The Things We Built…Homepage Rotator
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• Automatically rotates between three images that display the core tenets of Peace Care’s vision
• Engaging copy inspires action amongst site visitors
The Things We Built…Image Gallery with Picasa Integration
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The Things We Built…Form Integration with Batch Books CRM
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• Automatically sends data to to CRM via Batch Books API
• Sends email notification that a new lead has been captured
The Things We Built…Custom Blog Functionality w/ Easy Admin UI
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Selectable categories to organize posts
Disqus integration provides comments and easy “previous” and “next” navigation
The Things We Built…Editable & “Stampable” Calls to Action
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• All text is editable in one spot and updates across all pages
• Insert a stamp with 2 lines of code
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Hours 16-20: QA, Revisions, Refining
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Hours 21-23.5: Go Live Preparation & Fun Stuff!
Custom 404 Page Updated Social Media Presence
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Hours 21-23.5: Go Live Preparation & Fun Stuff!
• Search Engine Optimization– 301 Redirects from old site to ensure no broken
links– Keyword optimized title tags and meta
descriptions• Set up Google Analytics & Webmaster Tools• Favicon!
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Hours 21-23.5: Sharing Our Own Model of Sustainable, Grass Roots Education
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Hours 23.5-24: Go Live!
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Website Exceeds All Original Goals Non Profit Partner is Ecstatic Wrote Less Than 50 Lines of Ruby Code Kick Ass CMS Lets Peace Care Take
Ownership of 95% of the Site Tomorrow
10 Hours/Month of Support For the Next 6 Months
Had Lots of Fun with Lots of Friends
© 2011 Chamois Butter For Lunch 22
Peace Care+Chamois Butter for Lunch//Overnight Website Challenge
