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Optimization & analytics
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OPTIMIZATION & ANALYTICSPUTTING YOUR WEBSITE TO WORK
SHANON SCULLY
ARE RELEVANT?
WHO ARE YOU OPTIMIZING FOR?
NICOLA
WHO IS YOUR BUYER PERSONA?WHAT DO YOU WANT THEM TO DO?
ACTIVITY
“UNDERSTAND YOUR BUYER PERSONA AND WHAT YOU WANT THEM TO DO ON YOUR SITE!”
3 THINGS FOR SUCCESSFUL SEO?
Winning SEO
Buyer Persona
King ContentFlags
KNOW YOUR BUYER PERSONA
Winning SEO
Buyer Persona
King ContentFlags
CONTENT IS KINGWinning
SEO
Buyer Persona
King ContentFlags
1.Engages the reader.
2.Increases search engine rankings and traffic.
3.Promotes the likelihood of quality links from other sites.
MAKE SURE YOU HAVE FLAGS
Winning SEO
Buyer Persona
King ContentFlags
1.Links
2.Keywords
3.SEO OnPage Practices
3 THINGS FOR SUCCESSFUL SEO?
Winning SEO
Buyer Persona
King ContentFlags
WEBSITE ANALYTICS?
HOW TO USE ANALYTICS FOR SEO
Remember - Buyer Persona & Goals
Traffic
Source
• Google• Bing• Yahoo• other
Keyword
s
• Bluewire• Web Design Brisbnane• Web Strategy• Bluewire Media
Performan
ce
• Bounce Rate• Time on site
QUESTIONS ???
