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#oowBR - Varejo na Nuvem Inovação e Continuidade das Operações, Marcelo Dolis - Oracle Retail

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Varejo na NuvemInovao e Continuidade das OperaesOracle Confidential Highly Restricted

Marcelo Dolis MalatestaDiretor de Arquitetura de Solues Oracle RetailJun/2016

Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |2PERSPECTIVAOFERECER AS O QUE PESSOAS* DESEJAM* CONSUMIDORES E FUNCIONRIOS

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |The Age of the Individual is Here: Customer and employee expectations have never been higher. Organizations must accelerate their strategic planning and get on board. The time is now. Give People What They Want: Despite knowing and understanding the benefits of providing highly individualized customer and employee experiences, most organizations still have not made transforming a top priority. To stay competitive and remain relevant, empower your customers and your organization with the content, experiences, services, and technology that they wantwhen they want it. Or risk losing them.Prioritize Agility and Flexibility: Dont wait. From business intelligence capabilities to customer experience solutions to industry-specific applications, organizations need to make IT investments to ensure they are agile and flexible enough to meet Era I needs. Theres a lot on the linemanagers estimate they can earn an additional $180 Million annually* by offering highly individualized experiences.Consider the Cloud: Simplify IT and drive innovationthe true business value of moving to the cloud. Become a cloud leader, and gain the scalability needed to turn on a dime to meet the ever-evolving needs of your customers and employees.

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3PERSPECTIVAAGILIDADE E FLEXIBILIDADE

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |The Age of the Individual is Here: Customer and employee expectations have never been higher. Organizations must accelerate their strategic planning and get on board. The time is now. Give People What They Want: Despite knowing and understanding the benefits of providing highly individualized customer and employee experiences, most organizations still have not made transforming a top priority. To stay competitive and remain relevant, empower your customers and your organization with the content, experiences, services, and technology that they wantwhen they want it. Or risk losing them.Prioritize Agility and Flexibility: Dont wait. From business intelligence capabilities to customer experience solutions to industry-specific applications, organizations need to make IT investments to ensure they are agile and flexible enough to meet Era I needs. Theres a lot on the linemanagers estimate they can earn an additional $180 Million annually* by offering highly individualized experiences.Consider the Cloud: Simplify IT and drive innovationthe true business value of moving to the cloud. Become a cloud leader, and gain the scalability needed to turn on a dime to meet the ever-evolving needs of your customers and employees.

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4PERSPECTIVASIMPLIFICAR E IMPULSIONAR A INOVAO

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |The Age of the Individual is Here: Customer and employee expectations have never been higher. Organizations must accelerate their strategic planning and get on board. The time is now. Give People What They Want: Despite knowing and understanding the benefits of providing highly individualized customer and employee experiences, most organizations still have not made transforming a top priority. To stay competitive and remain relevant, empower your customers and your organization with the content, experiences, services, and technology that they wantwhen they want it. Or risk losing them.Prioritize Agility and Flexibility: Dont wait. From business intelligence capabilities to customer experience solutions to industry-specific applications, organizations need to make IT investments to ensure they are agile and flexible enough to meet Era I needs. Theres a lot on the linemanagers estimate they can earn an additional $180 Million annually* by offering highly individualized experiences.Consider the Cloud: Simplify IT and drive innovationthe true business value of moving to the cloud. Become a cloud leader, and gain the scalability needed to turn on a dime to meet the ever-evolving needs of your customers and employees.

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5PERSPECTIVAExpectativas nunca foram to altas para clientes e funcionrios

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |The Age of the Individual is Here: Customer and employee expectations have never been higher. Organizations must accelerate their strategic planning and get on board. The time is now. Give People What They Want: Despite knowing and understanding the benefits of providing highly individualized customer and employee experiences, most organizations still have not made transforming a top priority. To stay competitive and remain relevant, empower your customers and your organization with the content, experiences, services, and technology that they wantwhen they want it. Or risk losing them.Prioritize Agility and Flexibility: Dont wait. From business intelligence capabilities to customer experience solutions to industry-specific applications, organizations need to make IT investments to ensure they are agile and flexible enough to meet Era I needs. Theres a lot on the linemanagers estimate they can earn an additional $180 Million annually* by offering highly individualized experiences.Consider the Cloud: Simplify IT and drive innovationthe true business value of moving to the cloud. Become a cloud leader, and gain the scalability needed to turn on a dime to meet the ever-evolving needs of your customers and employees.

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6PERSPECTIVAA ERA DO INDIVDUO

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |The Age of the Individual is Here: Customer and employee expectations have never been higher. Organizations must accelerate their strategic planning and get on board. The time is now. Give People What They Want: Despite knowing and understanding the benefits of providing highly individualized customer and employee experiences, most organizations still have not made transforming a top priority. To stay competitive and remain relevant, empower your customers and your organization with the content, experiences, services, and technology that they wantwhen they want it. Or risk losing them.Prioritize Agility and Flexibility: Dont wait. From business intelligence capabilities to customer experience solutions to industry-specific applications, organizations need to make IT investments to ensure they are agile and flexible enough to meet Era I needs. Theres a lot on the linemanagers estimate they can earn an additional $180 Million annually* by offering highly individualized experiences.Consider the Cloud: Simplify IT and drive innovationthe true business value of moving to the cloud. Become a cloud leader, and gain the scalability needed to turn on a dime to meet the ever-evolving needs of your customers and employees.

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A ERA DO INDIVDUO

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |

A era do individuo agora: As espectativas numa foram to altas tanto dos clientes como dos funcionarios. Entregar o que as pessoas querem: Mesmo entendendo a alta individualizao dos clentes e experiencia dos funcionarios, os varejistas no tem colocado esta transformao como prioridade. Manter-se competitivo e relevante, precisamos entregar a eles o que eles querem (experiencia, tecnologia, e estar efetivamente com eles) ou o risco de perde-los muito grandePriorize agiilidade e flexibilidade: No espere, de inteligencia no negocio a experiencia do cliente ou solues expeficias para o seu negocio, os varejistas precisam investir em TI para entergar agilidade, flexibilidade para a era do individuo. Considere Cloud: simplifica IT e foca em inovao assim focando no real valor do negocio.

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8DESAFIOS DA ERA DO INDIVDUOEmpresas esto experimentando uma mudana para uma maior individualizao e a maioria afirma que isto est afetando sua capacidade de competir.84% dizem que tm experimentado a tendncia de que clientes desejam uma experincia mais individualizado* e 70% experimentaram esta tendncia com funcionrios

~dois-teros dos gestores dizem esta mudana um desafio crescente em sua capacidade de competir de forma eficaz*Em termos de produtos, servios, contedo e como eles so comprados/obtidos, entregue, ou consumidosFonte: Pesquisa Oracle - The Age of the Individual

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |

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9EXPERINCIA DE LDERES DA ERA DO INDIVDUOOrganizaes que tm aumentado sua receita em mais de 10% no ltimo ano so significativamente frente da curva quando se trata de oferecer experincias individualizadasAtuam sobre o feedback do clienteLderes da Era do Indivduo (aumento de receita em 10%+ no ltimo ano) Demais

Respondem eficazmente s mudanas do mercadoOferecem produtos/servios altamente individualizadosOferecem experincias de clientes altamente individualizadasAntecipam as necessidades dos clientesFonte: Pesquisa Oracle - The Age of the Individual

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |

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10OPORTUNIDADES DA ERA DO INDIVDUO93% das organizaes acreditam que eles esto perdendo dinheiro ao no oferecer a clientes e funcionrios uma experincia altamente individualizadaFonte: Pesquisa Oracle - The Age of the Individual

Copyright 2015 Oracle and/or its affiliates. All rights reserved. |

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11OPORTUNIDADES DA ERA DO INDIVDUO68% das organizaes atualmente no oferecem a

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