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#oowBR Big Data Strategy: colocando os dados no caminho certo

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  • BigDataStrategy:PuttingDataontheRightTrackSES11934,October28,2015ChrisLynskey,VicePresident,ProductManagementMarcosArancibia,ProductManager,OracleDataScienceLuizGondim, HeadofInnovation,AmbevBrunoGurgel,ManagerofAnalytics&Insights,Ambev

  • 2Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.|

    SafeHarborStatementThefollowingisintendedtooutlineourgeneralproductdirection.Itisintendedforinformationpurposesonly,andmaynotbeincorporatedintoanycontract.Itisnotacommitmenttodeliveranymaterial,code,orfunctionality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andtimingofanyfeaturesorfunctionalitydescribedforOraclesproductsremainsatthesolediscretionofOracle.

  • Copyright2015, Oracleand/oritsaffiliates.Allrightsreserved.|3

  • Copyright2015, Oracleand/oritsaffiliates.Allrightsreserved.|

    Data &Analytics

    Technology4

  • Copyright2015, Oracleand/oritsaffiliates.Allrightsreserved.|

    Data &Analytics

    OracleBig DataPlatform

    Focusonwhatmattersmost

    5

  • SimplifyDataManagement

    InnovateDataLab

    IntegrateDataFactory

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 6

  • OracleBigDataCloudServicesBigDataPlatform

    FastData

    DataFactory

    DataLab

    DataManagement

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 7

  • SamePlatformYouUseinYourDatacenter100%UpwardCompatibilitywithOn-PremisesEnablesEasyCoexistenceandMigration

    OracleCloud

    CoExistence andMigration

    Same Architecture

    Same Standards

    Same Products

    Transparentlymoveworkloadsbetweenon-premisesandpubliccloud

    PrivateCloud

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 8

  • Ourdatamanagementplatformhasanalytics

    DataLabCopyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 9

    BigData

    DataMining

    AnalyticalSQL LogAnalytics

    Graph

    RAnalytics

    BigDataDiscovery

    Spatial

    StreamAnalytics

  • Copyright2015, Oracleand/oritsaffiliates.Allrightsreserved.|

    DataManagementServices

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 10

  • QueryallyourData:Hadoop,NoSQL&Relational

    ExtendingDataManagement

    NoSQL

    {MapReduce} {APIs} SQLOracleBigDataSQLSQL RESTPython GraphRnode.js Java

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 11

  • ExtremePerformanceinspiredbyExadataSmartScantechnology

    OracleBigDataSQL:Fast polyglotdataaccess

    OffloadQuerytoExadata StorageServers

    Smalldatasubsetquicklyreturned

    OffloadQuerytoDataNodes

    SQL

    datasubset

    SQL

    SimplyAccesstoAllData

    Hadoop,NoSQL&Relational

    NoApplicationChangesRequired

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 12

  • UsestandardOracleSecurityoverHadoop&NoSQL Grant&RevokePrivileges RedactData ApplyVirtualPrivateDatabase

    ProvidesFine-grainAccessControl

    ExtendOracleDataManagementSecurityUsingOracleBigDataSQLwithOracleDBSecurity

    Redacteddatasubset

    SQL

    JSONdataunconvertedin Hadoop

    JSON

    CustomerdatainOracleDB

    DBMS_REDACT.ADD_POLICY(object_schema => 'txadp_hive_01',object_name => 'customer_address_ext',column_name => 'ca_street_name',policy_name => 'customer_address_redaction',function_type => DBMS_REDACT.RANDOM,expression => 'SYS_CONTEXT(''SYS_SESSION_ROLES'',

    ''REDACTION_TESTER'')=''TRUE''');

    Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 13

  • Copyright2016,Oracleand/oritsaffiliates.Allrightsreserved.| 14

  • BigDataLabsFuelEnterpriseInnovation

    identifynewcustomersegments

    predictnewproductsuccess

    detectfraudulentactivity

    bettermanagerisk

    createinnovativeproductsandservices

    optimizepricing

  • KeyPrincipalsoftheDataLab

    collectsnewandexistingdataasrawmaterials

    providesbroadaccesstoatrustedcommunity

    enablesagileexperimentation,abilitytofailfast

    offersadoanythingsandboxenvironment

  • DifficulttoUnlockDataLabforMoreUsers

    DataLabiscurrentlytherealmoftheelusive

    DataScientist

    RawtoolsandcomplexlanguagesimpairBusiness

    AnalystandSMEproductivity

    ?

  • CitizenDataScientistsNeedSomethingNew

    18

    quicklytransformandenrichittomake

    itbetter

    unlockbigdataforanyonetodiscoverandsharenewvalue

    Asingleintuitiveandvisualuserinterface,to...

    findandexplorebigdatatounderstandits

    potential

    find explore transform discover

  • OracleBigDataDiscovery

    find explore transform discover

  • Find

    AccessaninteractivecatalogofallinformationintheDataLab

    Familiarsearchandguidednavigationforeaseofuse

    Seedatasetsummaries,userannotationandrecommendations

    Self-servicedataloadforfilesanddatabases

  • Explore

    Visualizeallattributesbytype

    Sortattributesbyinformationpotentialandinformationgain

    Assessattributestatistics,dataqualityandoutliers

    Usescratchpadtouncovercorrelationsbetweenattributes

  • Transform

    Intuitive,userdrivendatawrangling

    Extensivelibraryofpowerfuldatatransformationsandenrichments

    Previewresults,undo,commitandreplaytransforms

    TestonsampledatathenapplytofulldatasetusingApacheSpark

  • Discover

    Joinandblenddatafordeeperperspectives

    Composeprojectpagesviadraganddrop

    Usepowerfulsearchandguidednavigationtoaskquestions

    Seenewpatternsinrich,interactivedatavisualizations

  • 24

    OracleBigDataAdvancedAnalyticsIncludedinBigDataCloudService

    OracleRforBigData Scalable,distributedanalyticsforBigData

    Statistics&AdvancedMatrixComputation

    DistributedMachineLearningModelsonSpark

    OracleSpatialAnalysis Proximityandcontainmentanalysis

    LocationDataEnrichment Vectorandrasterdatapreparation

    OracleGraphAnalysis PropertyGraphs SocialMediarelationships Churnanalysis Cyber-Security Objectrecognition

  • unlocking thepowerofINNOVATIONWITH

    ANALYTICS

    June 28th, 2016

  • CurrentLocation:LAN SaoPaulo

    FunctionalArea:IBS DirectorofInnovation&Analytics

    Timewiththecompany:15years

    ABInbevCareerSummary

    LAN SalesManagerSaoPaulo,DistrictManagerJoaoPessoa&SPOeste,RegionalSoft

    DrinkManagerSaoPaulo,TechSalesNationalManager,IBS HeadofInnovation,IBS

    Sales&MKTCorporateManager

    GHQ Global SalesProcesses&TechnologyDirector

    Luiz H. GondimDirector of Innovation & Analytics

  • AMBEVEBITDA (R$ MM) and EBITDA Margin Evolution

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    55%

    0

    5

    10

    15

    20

    25

    Billion

    s

    Series2

    Series3

    22,210

    24%

    48%

    CND

    660

    Source: Company reports.

  • R$ 22.2 bn EBITDA

    47.5% EBITDA Margin

    2015 RESULTS

    EBITDA R$

    % consolidated EBITDA

    Brazil

    14,101 MM

    64%

    2,057 MM

    9%

    Canada

    Latin America

    South

    4,878 MM

    22%

    Central America

    and Caribbean

    1,174 MM

    5%

    AMBEVToday

    Source: Company, 2015 figures

  • 2015 RESULTSEBITDA R$% consolidated EBITDA

    Brazil14,101 MM64%

    Source: Company, 2015 figures

    BRAZILBiggest growth opportunity

  • Source: Company, 2015 figures

    BRAZIL: SOLID STRUCTURAL DRIVERS + NEW CONSUMER TRENDSSignificant growth opportunities ahead of us

    PositiveDemographics

    Per CapitaGrowth

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    2021

    2022

    2023

    2024

    AMBEV WELL POSITIONED TO CAPTURE THESE GROWTH

    OPPORTUNITIES

    Strong brands

    Local execution,

    global expertise

    Leading

    market shareTalented and

    motivated people

    Unparalleled

    distribution footprint

    Complete portfolio

    mainstream to high end

    Nimble and fast to react

  • Connectivity and processing powerBillions of people connected on the go, unprecedented processing power, storage, and knowledge accessTechnology

    & information revolution

    Transformation of the human condition, fundamentally changing the way we live, work, and relate to one another

    Disruptive innovations Emerging breakthroughs across all fields (AI, Robotics, IoT, 3D printing, nanotech, quantum computing, etc.)

    Amplifying building blocksTechnologies amplify each other in a fusion of technologies across physical, digital & biological worlds

    New business modelsEmergence of new business models disrupt incumbents through reshaping production, consumption and delivery models

    Accelerating changesChanges are historic in size, speed and scope. Speed of change increases exponentially

    The technology & information revolution is creating new challenges and new opportunities for companies to disrupt and innovate

  • BeingSocial

  • BeingSocial

    INNOVATION

  • Innovation

  • Thenextdecadeofmarketingwillbetightlylinkedwithcreatingarelevantcustomerexperienceacrosschannelsanddeviceswherepeopleengage.Asaresult,wewilllearntothinkwellbeyondbuyingaudiencesandshiftourfocustomarketingtopeople.

    James Green, MediaPost, August 6th, 2015

    ConsumerGoldenRecord

    CONSUMER 1 TO 1 VISION: FROM CHANNELS AND AUDIENCES TO DEVICES AND PEOPLEPOINTS

    35

  • By 2018, there will