Enabling the Zettabyte Era

Digital Video ApplicationsBy Jim Kaskade

March, 2011Confidential

Annual global IP traffic

will exceed three-quarters of a

zettabyte (767 exabytes)

by 2014

Note:

Exabyte = 1,000 petabytes

= 1million terabytes

= 1billion gigabytes

Internet Traffic (per month)

Consumer 87% / Business 13%

Internet Video (% of Consumer)

57% Consumer Traffic = Internet Video

Video Driving Infrastructure

The sum of all forms of video (TV, video on demand, Internet, and P2P) will exceed 91% of global consumer traffic by 2014.

Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. By 2014, 3D and HD Internet video will comprise 46% of consumer Internet video traffic.

Premium Video Dominates

Long Form = Premium Studio Content

Static Content vs. Live

Static : Live = 90 : 10

Internet Streaming

CDS IS Manager (CDE 205)

Internet Streamer (CDE250-2S6)

Service Router (CDE220-2G2)

Content Acquirer (CDE250-2G2)

2 Quad Core Intel Xeon (Westmere) CPUs @ 2.4GHz

TV Streaming

TV Streaming

CDS TV Manager (CDE 110)

Content Library Vault (CDE420)

Content Cache (CDE250-2G3)

TV Streamer (CDE250-2S6)

Integrated Streamer Vault (CDE220-2D1)

Video Navigator (CDE 110)

NewStorag

e

NewStorag

e

A New Video Content Vault?

Seamicro SM10000 OEM

512 1.6 GHz Intel Atom CPUs

64 Ethernet switch interfaces

Server management

Application Load Balancing

Multi-petabytes storage with latest in compression tech

25% of the Power and Space (compared to best-in-class servers)

What if You Could…

Reduce Streaming Costs

Reduce Vault Storage

Reduce Delivery Time

…By 1000X

Ecosystem Players

Studio

Create Produce

MSO Provider

OTT Provider

Ecosystem Disruption

Studio

Create Produce

Ecosystem Economics

Comcast Video = $19B / year

Ecosystem Economics

Six Out Of 10 Digital Movies Are Streamed via NetflixNPD, March 2011

ManyData Intensive

Applications

Where is Next-gen Storage?

StorageDevice

StorageSubsystem

StorageSolution

StorageService

Market Valuations Around Storage

Thank You!Enabling the Zettabyte Era

31B Videos Viewed / Mth

Typical Content Engine

2 Quad Core Intel Xeon (Westmere) CPUs @ 2.4GHz

4 Onboard Gigabit Ethernet NIC (see Table 1-6 for NIC information for the various CDE250 models)

2 x Dual 10GE NIC ports in slot 2, and 10GE Ports support Copper and Fiber SFP Media Modules

2 Hot-swappable power supplies

1 x 8-GB CF + IDE adapter physically attached as IDE primary master

3 external SAS disk controllers located into slots 1, 3 and 4.

1 internal MegaRAID SAS disk controller located in slot 5.

SSD drives mounted internally

CDE 250

VOD Implementation

Video History

Video History

90min DVD