Google Maps – Policy PrimerGoogle Maps – Policy Primer

Image (Sourced: http://maps.google.com.au/maps) Student 14352591

Google Maps Services

Google Maps Website :

Provides map images,

directions & satellite

images of locations

Traffic updates, terrain,

neighborhood search &

business listings.

Google provides a mapping program which offers a number of services to both private users and business. These services include:

Image (Sourced: http://maps.google.com.au/maps)

Google Maps Services Continued

Extended features external to

this website include:

Google Maps API – Use on

public website or internal

business domain

Listing or advertising

businesses

Google Maps for Mobiles Image (Sourced: http://www.googletutor.com/wp-content/uploads/2009/01/google-mobile-maps.png)

Terms Of Service (TOS)

Google Terms of Service covers a number of items which include:

You relationship with Google – Covering your responsibility for the

following terms and conditions:

Accepting terms – Advises of legal rights to use Google Maps

including the responsibility to accept the terms of use.

Privacy policy – Must abide by Google privacy policy and

governing privacy polices in the area of your operation

Other areas of the TOS include: Provision of Service, Google

Accounts, Proprietary Rights and Licensing.

Google Maps TOS http://code.google.com/apis/maps/terms.html

(Google Terms of Service, 2009)

Google Maps – Free Services

Google Maps is free for private use by an individual who accesses Google Maps through the web site address of http://maps.google.com (may vary according to region)

Google maps provides a free service for individual users to access any of

its functionality through the ‘Google Maps’ web site using a standard

browser.

Use of other applications to access Google Maps using programming

interfaces to perform additional operations outside of what a single browser

will allow is not included in its free service.

(Google Maps, Earth Terms of Service, 2009)

External Web Site usage– Copyright

Google Maps provides an API (Application Program Interface) to facilitate using a website to access Google Maps. his is issued upon application.

Google does not charge when a publicly accessible website

redirects to Google maps or contains Google Maps Images.

Examples of allowable use of Google Maps API include:

Embedded Maps in a web page or in an i-Frame

Links to specified Google Maps

Google does reserve the right to incorporate advertising into

images.

(Google Maps, Earth Terms of Service, 2009)

Internal Business Use - Copyright

. Google Maps provides Google API Premier for use within internal business environments. This product has license fees.

Google must authorise use of Google Maps being

consumed inside a business application that is not

accessible to the general public.

Google policy requires API premier to be used on a

license basis either by usage or concurrent user

numbers.

(Google Maps, Earth Terms of Service, 2009)

Google Grant Terms

Google provides a waiver of license fees to approved non for profit organisations to use Google API Premier.

Google Maps API Premier for Non-profits can create or

consume existing maps into their own business domain.

Organisations are only eligible if they are listed as a tax

exempt business.

(Maps & Earth Grants for Non-profits, 2009)

Service Provision terms

Google stipulates a number of conditions and statements in relation to the provision of the Google Maps service.

Google has the right to:

Provide 3rd party information

Limit use of your service

Include advertising

Terminate your service

(Google Maps, Earth Terms of Service, 2009)

Privacy & Personal Information

Google Privacy policy states the following:

Personal information is only shared to trusted sources

with your consent (Suzor, 2008)

Best practice followed for Security & Data Integrity

Provision of access to edit your information

Regular compliance checks and policy changes do not

diminish privacy.

(Google Privacy Policy, 2009)

Disclaimer Warranties/Limitations

Google limits their liability and excludes warranty for the following items:

Map directions are for planning purposes only.

Conditions may have changed (Suzor, 2009)

3rd party information provided may not be accurate

Damage or loss from change of their service

Damage or loss are a result of information provided by

Google Maps.(Google Maps, Earth Terms of Service, 2009)

References

Google 2009, Terms of Service, Viewed October 25, 2009 http://code.google.com/apis/maps/terms.html

Google 2009, Outreach Program Details, Viewed October 24, 2009 http://earth.google.com/outreach/program_details.html.

Google 2009, Google Maps/Earth Terms Of Service, viewed October 26, 2009, http://maps.google.com/help/terms_maps.html

Google 2009, Privacy Policy, Viewed October 25, 2009 http://www.google.com/privacypolicy.html

Suzor, N. 2008, Does Google Maps Owe A Duty of Care, Viewed October 25, 2009 http://nic.suzor.com/blog/2008/20080603-google_maps_duty_of_care