#TFM2012@tagman

Revolutionising Digital SpendJon Baron, CRO and Co-Founder, TagMan

#TFM2012@tagman

AGENDA• Quick intro to TagMan• The attribution landscape• Challenges• Getting started – TUI Travel• Boden – another take• 3 tips to quickly improve your ROI• Takeaways

“With the help of TagMan we have been able to increase the total marketing budget for digital alongside a complete shift in the way we weight spend between channels.”– Tess Bedard, TUI Travel Specialist Holiday Group

#TFM2012@tagman

About TagMan

#TFM2012@tagman

Typical Ecommerce Company Landscape

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Leading to Data Overload

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So, where do you begin?

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Case Study: TUI Travel Specialist Group

Winter & Summer holidays Operating in 180+ countries with over 30 million customers 19 million web visits annually Annual revenue of £590m

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TUI’s Challenges

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STRATEGY

• Manage marketing tags in TagMan• Understand and analyse full customer journey to sale• Ignore conversions with one step in the path• Attribution Model Testing

• Real-time deduplication of affiliate spend for immediate savings

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RESULTS• Increased marketing budget overall!• SEO spend up 6-fold• Generic PPC investment up 3-fold• Site development priority changesAnd...• Better understanding of brand and channel crossover• Testing attribution models – ease of switching campaigns on and off• Launch new campaigns quickly and easily

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A different take: Boden

First Click

Last Click?

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Assist Assist

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Results

Optimise all online campaigns! • Single view of customers• Actionable insight• 10% Instant savings on CPA

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It’s not just TUI and Boden who are benefiting...

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So, what now?

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Step 1

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Step 2

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Step 3

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Thank You!

E: contact@tagman.com jon.baron@tagman.comT: @tagman