One page wonder google analytics campaign tracking

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    18-Jul-2015

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  • Email (eCRM) Ad

    Offer Link

    Event Link

    Promo Link

    Upgrade Link

    Analytics Tags on

    Links

    Example Campaign Links with Google Analytics Tags:

    Campaign Source = utm_source referrer: google, yahoo, newsletter newsletter15Campaign Medium = utm_medium medium: email, banner, social media emailCampaign Term = utm_term id our paid keywords (or blank) anyweb,Campaign Content = utm_content differentiate the ads gaga-eventCampaign Name = utm_campaign product, promo code, slogan anyweb_gaga_summer_2011

    Example: Landing page under Anyweb.com for gaga-summer campaign promtions

    1. Link sent in Newsletter email: anyweb-gaga-summer campaignhttp://www.anyweb.com/anyweb-gaga-summer.html ?utm_source=newsletter15&utm_medium=email&utm_content=gaga-event&utm_campaign=anyweb_gaga_summer_2011

    2. Link sent through social media on Facebook: same campaign.http://www.anyweb.com/anyweb-gaga-summer.html ?utm_source=socialmedia&utm_medium=facebook &utm_content=gaga_event&utm_campaign=anyweb_gaga_summer_2011

    MM2AnalyticsTracking anyweb.com Marketing Campaigns in Google Analytics. Use for measuring success of referrals to site and downloads via marketing campaigns links.

    Anyweb2.com

    Landing Pages

    Offer LP

    Event LP

    Promo LP

    Upgrade LP

    Combined Google Analytics: Domains and Subdomains

    SubDomains/Microsites Multiple Domains

    Anyweb.com

    One Page Wonder - Google Analytics Campaign Tracking.vsdGoogle Campain Tracking Model