Email (eCRM) Ad

Offer Link

Event Link

Promo Link

Upgrade Link

Analytics Tags on

Links

Example Campaign Links with Google Analytics Tags:

Campaign Source = utm_source referrer: google, yahoo, newsletter… “newsletter15”Campaign Medium = utm_medium medium: email, banner, social media “email”Campaign Term = utm_term id our paid keywords (or blank) “anyweb,…”Campaign Content = utm_content differentiate the ads “gaga-event”Campaign Name = utm_campaign product, promo code, slogan “anyweb_gaga_summer_2011”

Example: Landing page under Anyweb.com for “gaga-summer” campaign promtions

1. Link sent in Newsletter email: “anyweb-gaga-summer” campaignhttp://www.anyweb.com/anyweb-gaga-summer.html ?utm_source=newsletter15&utm_medium=email&utm_content=gaga-event&utm_campaign=anyweb_gaga_summer_2011

2. Link sent through social media on Facebook: same campaign.http://www.anyweb.com/anyweb-gaga-summer.html ?utm_source=socialmedia&utm_medium=facebook &utm_content=gaga_event&utm_campaign=anyweb_gaga_summer_2011

MM2AnalyticsTracking “anyweb.com” Marketing Campaigns in Google Analytics. Use for measuring success of referrals to site and downloads via marketing campaigns links.

Anyweb2.com

Landing Pages

Offer LP

Event LP

Promo LP

Upgrade LP

Combined Google Analytics: Domains and Subdomains

SubDomains/Microsites Multiple Domains

Anyweb.com