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Microsoft has gone social in a big way with Yammer - but are you ready for it? A successful social solution must give end users the foundational tools needed to effectively collaborate with coworkers, clients and partners while maintaining control of access, security and content. Each business has a different sweet spot when it comes to creating an engaging social environment that drives collaboration and meaningful dialogue. An enterprise social network's success is dependent on unearthing your employees' key motivational drivers, aligning the solution to your company's culture, your vision for leveraging cloud-based solutions, and tailoring a strategy to fit. In this slideshare, we take a look at what planning for Yammer success really entails, and the importance of a social maturity assessment, community use case planning and a communication plan. We also discuss the value of a Yammer pilot.
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Driving Business Value With Yammer
Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients implement business-driven technology solutions that integrate business
processes, improve worker productivity, increase customer loyalty and create a more agile
enterprise to better respond to new business opportunities.
About Perficient
• Founded in 1997
• Public, NASDAQ: PRFT
• 2013 revenue ~$375 million
• Major market locations throughout North America• Atlanta, Boston, Charlotte, Chicago, Cincinnati, Cleveland,
Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C.
• Global delivery centers in China, Europe and India
• >2,000 colleagues
• Dedicated solution practices
• ~90% repeat business rate
• Alliance partnerships with major technology vendors
• Multiple vendor/industry technology and growth awards
Perficient Profile
Business Solutions• Business Intelligence• Business Process Management• Customer Experience and CRM• Enterprise Performance Management• Enterprise Resource Planning• Experience Design (XD)• Management Consulting
Technology Solutions• Business Integration/SOA• Cloud Services• Commerce• Content Management• Custom Application Development• Education• Information Management• Mobile Platforms• Platform Integration• Portal & Social
Our Solutions Expertise
Our Microsoft Practice
Rich Wood, Director of Web & Social Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.
Our Speaker
Agenda: Engaging Employees with #ESN
• A Quick Overview – Definitions and Context• User Engagement/Adoption: What is it?• How we do it:
–Get In–Get Engaged–Get Advanced
Definitions and Context
• Enterprise Social Network (#ESN)• Yammer• User Adoption & Engagement
Enterprise Social Networks (#ESN)
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer
Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.
Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.
Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).
Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).Yammer is fun, but more importantly, it drives value.
Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).Yammer is fun, but more importantly, it drives value.Yammer pricing is really, really good right now.
Mobile Accessibility
Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
USER ADOPTION & ENGAGEMENT
User Adoption: What is it?
• We hear the term a lot, but…
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others• And now you want me to do what…?!
OrganicAdoption
OrganizationalMandate
http://www.discoversharepoint.com
Organic Adoption
Will only succeed with IT support
OrganizationalMandate
http://www.discoversharepoint.com
45%Organic
AdoptionWill only succeed with IT support
OrganizationalMandate
http://www.discoversharepoint.com
45%Organic
AdoptionWill only succeed with IT support
OrganizationalMandate
Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today.
http://www.discoversharepoint.com
The Adoption Formula
∗
∗ ∗ ∗
User Adoption Variables
Credit: http://www.discoversharepoint.com
Looks A Lot Like…
Credit: http://success.yammer.com
Adoption & Engagement Resources
• http://office.microsoft.com/en-us/sharepoint/• http://www.discoversharepoint.com• http://success.yammer.com
GET IN
#ESN: First Impressions Matter
Getting into enterprise social the old fashioned way:
– Using SharePoint– A little clumsy, even for experienced users– Not bad, just not an easy path to social
ntroducing Users is the First Step
ntroducing Users is the First SteparePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
ntroducing Users is the First SteparePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
ntroducing Users is the First SteparePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
ntroducing Users is the First SteparePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
ntroducing Users is the First SteparePoint traditionally hasn’t been easy. 13 Didn’t exactly change that for people.
Another Way In: Yammer and Office
+
Familiarity = Usability
Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
Familiarity = Usability
Familiarity = Usability
Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
How About Office? Everyone Uses That.
And Once You’re In, Just Go Backstage.
MetadataSave to SharePoint
Security
SocialVersioning
Harnessing That Disruption
People can and will get to SharePoint this way.But who are these early adopters?• Group creators?• Bold, fearless collaborators?• Pathologically oversharing extroverts?
These are your CHAMPIONS. And you should be using them.
GET ENGAGED
Planning
Planning is key – Our secret sauce
45%
top down
everyone else
Plan: Cloud Infrastructure
• Directory Sync for Profiles / Identity• Internal, External? Admins and Governance• What about SharePoint?
–Online–On-premise
• Pilot with key user groups–We suggest at least 250 users for a good sampling–It will grow organically–Which groups? Funny you should ask
Plan: Social Strategy Workshop
• Identify your stakeholders• Identify your key communities• Then ask two key questions:
–What’s in it for the team? –What’s in it for me?
• Identify quick wins and advanced use cases
Excitement
• Involve corporate communications• Utilize email templates from Yammer Success (or
bring your own – we do)• Create a communication plan• Identify audiences, channels and schedules
Communication Plan
• Answer key questions – for audiences – on a schedule
Communication Plan
• Answer key questions – for audiences – on a schedule
GET ADVANCED
Focus
• These are your advanced use cases• Integrations – should be high value to a specific
community–Sales and CRM–HR: Hiring and job applications–Et cetera
• Start small, grow big. No big bangs!
• Training materials still matter – remember– Only 21% are Trained– 35% love learning from coworkers
• Focus on those early adopters (Champions!)
• Provide materials on call for the masses• http://discoversharepoint.com• http://success.yammer.com• https://about.yammer.com/moments/
Focus
Engagement
• Bring IT & End Users together–Communities and groups–Steering team
• Steering and the strategic roadmap• Keep #ESN open . . . but provide that safety net of
education and guided use cases
Office 365 Migration Best Practicesbit.ly/1engE5U
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