Creating Oakley's

Creating Oakley's

Presence In an

Presence In an

Online WorldOnline World

By Brenden Bilodeau

By Brenden Bilodeau

Campaign GoalsCampaign GoalsBranding Branding

- Create and maintain an online presence for Oakley - Create and maintain an online presence for Oakley - Display the Oakley brand on several social media - Display the Oakley brand on several social media websites to reach a wider audience websites to reach a wider audience - Obtain an Oakley handle that is consistent across all - Obtain an Oakley handle that is consistent across all social media channels social media channels

Search Engine Optimization (SEO)Search Engine Optimization (SEO)- Transcend competitors by improving visibility and - Transcend competitors by improving visibility and enhancing keyword marketing strategy enhancing keyword marketing strategy- Utilize Google Analytics for monitoring and tracking - Utilize Google Analytics for monitoring and tracking purposes. purposes.

Branding StrategyBranding Strategy

Social MediaSocial Media- Maintain a consistent brand presence across - Maintain a consistent brand presence across different social media platforms different social media platforms- Facebook, Youtube, Linkedin, and Twitter- Facebook, Youtube, Linkedin, and Twitter- Utilize Facebook Offers to offer new and current - Utilize Facebook Offers to offer new and current customers promotions and discounts customers promotions and discounts- Give a voice and personality to Oakley by engaging - Give a voice and personality to Oakley by engaging with followers with followers

-Answer questions, offer feedback, etc.-Answer questions, offer feedback, etc.-Create contests and limited edition products-Create contests and limited edition products

Branding StrategyBranding Strategy

BlogBlog

- Oakley.com remails the heart of all things Oakley- Oakley.com remails the heart of all things Oakley- Creating a blog allows for quick and efficient - Creating a blog allows for quick and efficient communication for clients and customerscommunication for clients and customers- A blog for Oakley will provide the customer - A blog for Oakley will provide the customer population with instant updates, upcoming events, population with instant updates, upcoming events, and new productsand new products- Allowing customers to ask questions and provide - Allowing customers to ask questions and provide feedback directly shows that Oakley is committed to feedback directly shows that Oakley is committed to their customers and their needs not the needs of the their customers and their needs not the needs of the company. company.

Search EngineSearch EngineOptimizationOptimization

Internet marketing and the increase of Oakley's Internet marketing and the increase of Oakley's visibility. visibility.

- Keyword research- Keyword research-Oakley needs to utilize not only the frequent and -Oakley needs to utilize not only the frequent and popular keywords in search engine indexes, but popular keywords in search engine indexes, but also the less popular and more specific keywords also the less popular and more specific keywords to increase page rankings. to increase page rankings.

Google AnalyticsGoogle Analytics- Google Analytics provides pay-per-click summaries- Google Analytics provides pay-per-click summaries- Aids in further analyzing SEO to better track traffic directed - Aids in further analyzing SEO to better track traffic directed by online referrals by online referrals- Integrate Adwords to track sales - Integrate Adwords to track sales - Google Analytics provides detailed statistical reports of the - Google Analytics provides detailed statistical reports of the visitors to the blog/website visitors to the blog/website

BudgetBudgetThe Break Down:The Break Down:Blog:Blog:- Getting a blog built from the ground up, including design and - Getting a blog built from the ground up, including design and template: $2,250template: $2,250- Monthly posts: $2,500/month @ 1-2 posts/week- Monthly posts: $2,500/month @ 1-2 posts/weekFacebook:Facebook:- Getting Facebook page set up, new friends/customer - Getting Facebook page set up, new friends/customer relationships: $1,000relationships: $1,000- Monthly content management: $1,500/month- Monthly content management: $1,500/monthTwitter:Twitter:- Initial page setup, followers: $750- Initial page setup, followers: $750- Monthly content management: $1,000/month - Monthly content management: $1,000/month Linkedin:Linkedin:- Initial page setup, connections: $1,750- Initial page setup, connections: $1,750- Monthly content management: $1,500/month- Monthly content management: $1,500/monthYoutube:Youtube:- Initial channel set-up: $1,500- Initial channel set-up: $1,500- Monthly content management: $500/month - Monthly content management: $500/month

The Big PictureThe Big Picture

- Formulating a marketing strategy for Oakley that has such a - Formulating a marketing strategy for Oakley that has such a wide range of products is no menial task. wide range of products is no menial task. -The overall idea is to focus on distributing the Oakley name -The overall idea is to focus on distributing the Oakley name by attaching it to more of their events, clients, and the by attaching it to more of their events, clients, and the internet. Also, to increase brand visibility through social internet. Also, to increase brand visibility through social medias, Google, and blogging.medias, Google, and blogging.

The Big PictureThe Big Picture

- Formulating a marketing strategy for Oakley that has such a - Formulating a marketing strategy for Oakley that has such a wide range of products is no menial task. wide range of products is no menial task. -The overall idea is to focus on distributing the Oakley name -The overall idea is to focus on distributing the Oakley name by attaching it to more of their events, clients, and the by attaching it to more of their events, clients, and the internet. Also, to increase brand visibility through social internet. Also, to increase brand visibility through social medias, Google, and blogging.medias, Google, and blogging.