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By Gaganpreet Singh – www.CreativeBloggingIdeas.com

How I made $200 with

$10 Using Google

Adwords in 1 day

Mini Guide by :

Gaganpreet Singh

www.CreativeBloggingIdeas.com

FB.com/CreativeBloggingIdeas

http://www.creativebloggingideas.com/


Introduction

Hello readers, my name is Gaganpreet Singh and I am

into SEO & PPC for the last 4 years. I am Google

Adwords Certified Professional. I am from Chandigarh,

India and started my journey with blogging. Now, I am

into SEO & PPC training and run a training institute in

Chandigarh.


About this guide In this mini guide I am going to explain the work plan

on how I made $200 by only spending $10 on Google

Adwords + Free $50 voucher. I will be explaining each

and every step in detail. After reading this guide you

will understand the power of Google Adwords and you

will be able create your own money making

techniques.


Let’s start The Game

Below is a diagram that will help you to understand the

whole system easily. Have a look:

1. Market Research: In this section, we will learn how I

did market research.

2. Keyword Research: In this section, I will tell you the

steps I followed to do keyword research.

3. Create Campaigns: Step by step procedure I

followed to create successful campaigns.

4. Money Making Tips: How many sales I made by

spending $10

Market Research

Keyword Research

Create Campaigns

Make Money


Market Research Everyone knows, there are 2 basic things to create a

website (i) Domain (ii) Web Hosting

These 2 are the basic needs for every person who

wants to be a part of Internet. I knew I will not make

good money by promoting domains as they only cost

around $10. So, I decided to go for promoting

webhosting coupon codes and make some money with

affiliate sales.

Every time I research for market there are 3 things I

always consider:

Rule 1: The market must have a good audience: I

explored the web hosting market and found that

Hostgator and BlueHost are quite popular.

Rule 2: The market must be high paying: I checked

out the affiliate share and it was $50. This is also

good.

Rule 3: Market must be low competitive

So, I decided to go with Hostgator Coupon site. I

registered with Hostgator Affiliate and generated a

coupon code for myself. Now it was time for some

keyword research.


Keyword Research As I was promoting my product on Google Adwords, so

I decided to research my keyword on the new Keyword

Planner tool by Google, specially made for PPC folks.

To access this tool:

1. Go to adwords.com

2. Sign up

3. After logging in, at the top click on Tools & Analysis

4. Keyword Planner

Have a look:

I knew, if someone is interested in buying Hostgator

hosting he/she will surely be interested in Hostgator

Coupons and vice versa.


After opening this tool, I did following 3 settings:

1. Changed targeted location to US

2. Changed language to English

3. Under competition, checked Medium and Easy.

Doing this, Adwords will only show those

keywords which have low and medium

competition on them. So, it will be easy to rank on

those keywords with low CPC.

4. There is an option called Include Keywords, I

added Hostgator to it, so that Adwords only

shows the keyword that has Hostgator in it. I also

used the Exclude Keywords feature to remove

unwanted keywords like vps, 1 cent, billing,

reviews, compare, renewal etc.

Have a look:



Using adwords tool, I finalized 14 keywords having low competition, below is the list of keywords I selected:

Keyword List 1 Keyword List 2 Keyword List 3

coupon code hostgator

hostgator coupon 2013

hostgator discount code 2013

coupon for hostgator hostgator coupon code

hostgator discount coupon

coupon hostgator hostgator coupon

code 2013

hostgator promo

code 2013 coupons for hostgator

hostgator coupon codes

hostgator promo codes 2013

hostgator 50 off coupon

hostgator coupon codes 2013

This was the time when my half of the work was done. Now, it was time to create a website (landing page for Hostgator Coupon) and creating a stunning Adwords Campaign.


Creating Coupon Website

I used WordPress to create a simple 9 page website. WordPress theme I was using was eleven40 Pro Theme by StudioPress. 9 Pages were:

6 pages targeting different web hosting coupons/affiliate links

Privacy Policy Page

About Us Page

Contact Us Page

1. Below are few points you must consider:

1. For Adwords ad approval your website must have a disclaimer page. I also created a disclaimer page telling we are a third party coupon website.

2. Adwords team may disapprove your site, so make sure you’ve a good looking professional design.

3. Make sure your landing page is a responsive design and must be mobile optimized.


Before creating a website make sure you read following 2 points given by Google:

Understanding Landing Page experience

Destination URL Rules

https://support.google.com/adwords/answer/2404197?hl=en

https://support.google.com/adwordspolicy/answer/1310892?hl=en&ref_topic=1310863


Creating Campaigns

This was the toughest job. A good campaign will help you in getting your ads on top with low CPC. Before you start building a campaign, make sure you know what you’re doing. In this section, I will share the exact campaign settings and ads I used for my campaign, if you want, you can copy them exactly.

Points to remember:

I used Search Network Only

Pricing Model I used was CPC


Full screenshot of my campaign settings page:




So, these were the campaign settings I made. Let’s talk

about each and every point in details

1. Network Type: As I was only promoting my website

on Google Search, so I selected the type as Search

Network Only. It is very important to make this setting.

2. Sub Types: I always recommend to us All Feature

settings as it enables us to show advance settings also.

3. Search Partners: They are the website using search

engines powered by Google. When running a campaign

myself, I unchecked this option because I did not want

my ads to display on other websites except Google.

4. Location: United States can get you most sales. If

you want you can also target UK, Canada, Australia,

New Zealand. If your budget is limited, I recommend

using only 1 country.

5. Advanced Options (Locations): Make sure you use

this setting as it is very important. Select “People in my

targeted location”. This option will tell Google, only to

show ads when the user is physically located in my

targeted location.


6. Language: I used only English language as my

website was in English language only.

7. Bidding: Always use manual bidding. I will tell you

how to bid manually later in this guide.

8. Budget: Totally depends upon you. You can start

with Rs. 100.

9. Ad Extensions: To make your ad stand out of the

crowd, I used Sitelinks extension. For reference, you

can check out my Sitelinks in the image.

10. Ad Rotation: Make sure you select Optimize for

clicks. We will create 2 ads for testing. This setting will

show most clicked ad more times.


Designing Ads

Designing is the most crucial step in any PPC campaign

because a nice ad will lead to high CTR. Below are

some tips on writing great ads:

1. Spy on competitor ads: Put a keyword on Google.

Take ad ideas from competitors.

2. Apply AIDA Rule

Attention: Use keyword in headline for attention

Interest: Use discounts and offers in the ads to

create interest

Desire: Use something in the ad that make you

desire the product like benefit etc.

Action: Use strong call to action like Buy Now, Sign

Up Now etc.


Have a look at the exact ad copies I used in my

campaign.

Ad Variation 1 $50 Off Hostgator Coupon www.abchosting.com/hostgator-coupon 25% Off Coupon Code - GAGAN50. Offer Ending Soon. Apply Now

Ad Variation 2 25% Off Hostgator Coupon www.abchosting.com/hostgator-coupon $50 Off Coupon Code - GAGAN50. Offer Ending Soon. Use Now

Let’s apply the AIDA rule to the ad I used in my

campaign:

1. Attention: Keyword is used in the header to get

users attention

2. Interest: 25% and $50 off used in the ad to create

interest

3. Desire: Coupon given in the ad for desire

4. Action: Call to action used, ‘Apply Now’ & ‘Use

Now’


These were the 2 ads I was using. You can also copy

them and use them if you want. Let’s move further.


Adding Keywords After designing ads, it was time to add keywords. While

adding keywords make sure you enclose your

keywords with a square bracket [keyword], have a

look:


Bidding After adding keywords it was time for bidding. So, here

is a simple yet very effective technique you must follow

for bidding.

There are two types of bidding:

First Page bid: Amount of bid you need to display

your ad on first page of Google

Top page bid: Amount of money you need to

display your ad on top 3 slots of Google


How to bid

Go to Keywords tab and click on Columns and then

click on Customize Columns, have a look:


Click on Attributes and beside First Page Bid & Top

Page Bid click on Add and then Apply.

After doing this, you will be able to see First Page Bid &

Top Page bid suggestions by Google. Use those bid

suggestions to increase your bid. You can change bids

automatically by using “Change Max CPC Bid” feature.


Changing bid automatically

1. Select all keywords and click on Edit and select

“Change Max CPC Bid”.

Have a look:


2. Now click on Raise to estimated top page bid >>

remove tick from Upper Bid Limit and click on Make

Changes.

Note: Sometimes you will see an error, it’s because,

top bid estimates are not shown for recently added

keywords. If that case you can start the campaign with

first page bid and after few hours when top page bid is

visible you can raise the bid to top page.


Very important point to

remember

Always remember that the position of the ad does not

depend totally on your bid but depends on another

factor called Ad Rank. Ad Rank is calculated:

Ad Rank = Max CPC x Quality Score

If you want to have a high rank you must work on

increasing your Quality Score. High quality score will

lead to low CPC and high position. Quality Score

depends upon:

1. CTR: 80%

2. Ad Relevancy: 10%

3. Landing Page Relevancy: 10%

So, to have a good Quality Score you must have a good

CTR, relevant ad and relevant landing page.


Success I ran the campaign with the same above settings,

above same ads and above same keywords initially

with Rs. 500. I was using Adwords Coupon of Rs. 2000.

In total I spent Rs. 2500 on Adwords and made 4 sales

from Hostgator, earning a total of

4 sales x $50 = $200

THIS IS HOW I MADE $200 with $10 Using Google

Adwords in 1 day

Google Adwords is a very advance tool. You can learn

about all the advance features of this tool from

Adwords Learning Center. If you need any help from

me in setting up the campaign or you need Adwords

Coupons of Rs. 2000 , add me on

Fb.com/CreativeBloggingIdeas

Do visit my blog www.CreativeBloggingIdeas.com

Happy Blogging

Gaganpreet Singh

https://support.google.com/adwords/certification/?hl=en#topic=20318

http://www.creativebloggingideas.com/

Technology

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