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With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are adding great fuel to the Titanium development fire with new capabilities and resources for mobile developers.Nolan Wright, Co-founder and CTO, leads engineering and product management at Appcelerator.
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Appcelerator's World-Class Ecosystem
Nolan Wright
Started in Atlanta
Things you may not know
Appcelerator – the name
Initial dress code: pajamas
First office: shoebox
Bootstrapped first 24 months
First raise: $0 - $2,000/month
I love IKEA
Web vs. Mobile Evolution
Web vs. Mobile Evolution
Titanium Integrated Mobile Platform
1. Platform Support
2. Platform Quality
3. Developer Experience
4. Ecosystem
Product Update
1. Platform Support
HTML5 vs. Native
HTML5 & Native
Same Titanium API
Studio Integration
Produces Mobile Web Site
Mobile Web SDK Beta in 1.8
November 2011
Opening New Doors for You The Developer Opportunity
with Barnes & Noble
World’s largest bookstore
2M+ unique Ctles sold each year
1,300+ retail outlets in 50 states
Social Prolific Voracious Passionate
Top-‐selling apps gross
$100K in first 30 days
Showing you the money
“Working with the B&N Nook Developer Team has been a wonderful experience and amazing income opportunity.”
Darren Murtha, CEO, Murtha Design Inc. Drawing Pad
Millions of downloads just weeks aUer launch
“Sales have been very good compared to other stores. A lot of other stores we get buried in thousands (or hundreds of thousands) of apps, many of them poorly built....which makes discoverability very difficult while causing casual customers to be disappointed and apprehensive because of bad experiences with poor soUware.”
Keith Pichelman, Co-‐founder and CEO, Concrete So>ware, Inc.
Aces Jewel Hunt
Pocket Ant
Aces Bubble Popper
Let’s change the future of reading
together
Get Coding: h]ps://nookdeveloper.barnesandnoble.com
Get Social: @NOOKDeveloper
Sign up now!
2. Platform Quality Performance, Parity & Stability
Mobile SDK 1.8 November 2011
230 Bug Fixes
35 New APIs
30 Parity Fixes
Mobile Web – Beta iOS 5 Support
V8 for Android Q4 2011
15x 2x
Layout API Q4 2011
3. Developer Experience
Titanium Studio Q4 2011
Developer Experience • Environment detection • App templates • Debugger Improvements
Declarative UI Q1 2012
On-going Improvements
API Parity
API Documentation
Updated Guides
Best Practices Guide
More Blogging
Community Support
4. Ecosystem
Titanium Studio Q4 2011
Cloud Integration • Enterprise App Store • RedHat’s OpenShift PaaS
Scaling Mobile Back-ends in the Cloud
with OpenShift
Issac Roth PaaS Master, OpenShift
Platform-as-a-Service
Why use a PaaS
RAPID DEPLOYMENT
ELASTIC SCALING
PAY-AS-YOU-GROW
FOCUS ON THE APP NOT THE INFRASTRUCTURE
OpenShift Platform: all without lock-in
LANGUAGES
JAVA PYTHON RUBY PHP PERL
FRAMEWORKS
CDI & JAVA EE SPRING TURBOGEARS DJANGO JSF/RICH FACES SEAM JOOMLA SYMFONY RAILS SINATRA ZEND FRAMEWORK ETC…
DATA SERVICES
MYSQL MONGODB MEMCACHE MEMBASE AMQP DELTACLOUD SIMPLECLOUD JCLOUDS
FRONT ENDS
WEB MOBILE WEB IOS ANDROID
Architecture
CLI
REST API
WEB UI
CERTIFIED CLOUD
PROVIDER
CERTIFIED CLOUD
PROVIDER
Get started for free, pay as you scale
Next Steps l Sign up – It's Free as in Beer!
– openshiN.com -‐ click “Try it!”
l Need Help? l IRC: freenode #openshiN l Forums: hUp://www.redhat.com/openshiN/forums
l Email: [email protected]
appcelerator.com/red-‐hat-‐openshiN
Announcing…
Open Mobile Marketplace
Open Mobile Marketplace
What
Who
Model • 70-30% split • Set your own price (even free) • Self-service • a la carte purchasing
A place to buy and sell value-added assets related to the Titanium platform
• Developers • ISVs • Appcelerator
50+ Modules, Design Elements,
App Templates
Appcelerator AirPrint Barcode Charts Compression GameKit In-app Purchasing OpenGL PageFlip QuickLook TVOut Styled Label SMS Box2D
ISVs Bump Magtek PayPal Urban Airship Box.net Millenial Media Twilio GetGlue AdMob Flurry
marketplace.appcelerator.com
Mobile Payments
24 140 750
~3000
4000
2008 2009 2010 2011 2012 2013
~7500
Mobile payments is happening NOW
PayPal Mobile Payment Volume ($M)
How PayPal powers mobile payments
Native applications
Titanium + Commerce
Libraries and SDKs
In-‐app payments
Mobile web
Mobile Express Checkout
Browser payments
Tap, Tap, Done. Minimal steps for easier shopping
Partners are seeing strong results PayPal drives higher mobile sales
“The largest benefit to offering (PayPal Mobile) is to streamline the checkout process and offer a more simplistic view catered to one’s mobile device…”
– Neel Grover, President and CEO, BUY.COM
Testing Validates Impact Conversion Lift: Over 30% increase in Conversion (turning browsers to buyers)
Sales Lift: Double digit sales lift
Huge Relevance: Over 30% increase in Conversion (turning browsers to buyers)
Get the details and start coding MoneZze Your Mobile Apps Using
• When: Monday, 5:20pm • Place: Breakout B • Speaker: Srikanth Nandiraju
2012 Roadmap
Judging at 4:30pm tomorrow
CRITERIA
Depth of integration with Titanium APIs such as native user interface elements, social networking or geo-location.
Use of advanced Titanium APIs like push notifications, in-app purchasing or barcode scanning.
Utility: Is the application useful to a consumer or business person?
User Experience: Is the application easy to use? Is it graphically appealing?
Level of Innovation: Is the application unique and innovative? Does it bring new functionality to mobile devices?
Judges
Nolan Wright Appcelerator
Tony Guntharp Appcelerator
Praveen Alavilli PayPal
David Carroll Salesforce
Vispi Daver Sierra Ventures
Ryan Floyd Storm Ventures
Jolie O’Dell Venturebeat
Getting Started
Team up or go it alone
Register online at appcelerator.com/hackathon-registration
Get your Hackathon t-shirt in the foyer
Full rules and FAQs are available at codestrong.com
Start hacking!
$10,000 FIRST PRIZE
$2,500 SECOND PRIZE
$1,000 THIRD PRIZE
Top Five Apps will receive Barnes & Noble NOOK Tablets!
