Nokia Internet Pulse: A Long Term Deployment and Iteration of a Twitter Visualization

Joseph ‘Jofish’ Kaye, Nokia ResearchAnita Lillie, LinkedInDeepak Jagdish, Nokia ResearchJames Walkup, NokiaRita Parada, Nokia DesignKoichi Mori, Nokia Research

2 © 2012 Nokia chi-NIP-presentation1.pptx v. 1 10-05-2012 Author: Jofish Kaye

Nokia Internet Pulse

1. How it works2. Evolution 3. Evaluation


http://nip.nokia.com/app

http://nip.nokia.com/app/?rumors&selected=all&view=day


How it works (1): gather

First we collect tweets using Twitter’s streaming API filter:keywords = { “nokia”:[“nokia, lumia, asha, phone”],

“chi2012”:[“chi2012, chifilter”],…}

filter = keywords.values()

d=urllib2.Request('https://stream.twitter.com/1/statuses/filter.json',"track="+filter)

open(YY+"/"+MM+"/"+DD+"/"+HHMM+".result",’a’).write(d)

Then we sort them into files:for json.load(tweet) in open(file):

for keyword in keywords:

if keyword.values() in tweet:

keyword\yy\mm\dd.write(tweet)



How it works (2): sentiment, wordsThen we remove stopwords and use a heavily edited version of the Pitt MPQA to identify a summary of sentiment for each tweet, producing a words file, ~50 words for each hour, day, and last-day, last-week:

{ "words": [

{"phone": {"count": 57, "sentiment": 0.15384615384615385}},

{"astound": {"count": 26, "sentiment": 1.0}},

{"c7": {"count": 28, "sentiment": 0.65384615384615385}},

{"use": {"count": 33, "sentiment": 0}},…



How it works (3): tweets by topicAnd an (annotated) tweets file for each of those keywords{ "tweets": [

{"phone": [

"@iNon_Chalant: Teacher asked if i was strandon on an island wat would i bring? I said a NOKIA phone, those phones Never Break lol",

"@ekemona: Nokia To Use ST-Ericsson Chips For Windows Phone 8 Handsets: By ELIZABETH WOYKE When Nokia debuts its hotly-anti... <a href='http://bit.ly/lFqWXi'>http://bit.ly/lFqWXi</a>",



How it works(4): the front end•Multiple front ends on the same json-producing backend:• The desktop Flash version you saw earlier

• Which has multiple versions:• One for the internet• One for the intranet (more searches! More sekrit!)• One for the big screens in the kitchens (some

optimizations)• One for Sesame Workshop’s offices in NYC

• The Windows Phone version (currently Nokia-internal) • A now-defunct S60 phone version



Evolution: May 2009


Evolution: July 2009


Evolution: September 2009


Evolution: January 2010




Evolution: April 2010


Evolution: July 2011




Evaluation

We asked a randomly selected group of N=44 users to rate their enjoyment and satisfaction with Nokia Internet Pulse on a scale of 1 to 7 ranging from “Very much not” to “Extremely very much indeed”


Evaluation

We asked a randomly selected group of N=44 employees to rate their enjoyment and satisfaction with Nokia Internet Pulse on a scale of 1 to 7 ranging from “Very much not” to “Extremely very much indeed”Oh

No

We

Did

n’t


Evaluation

Oh, I know this. I use it every day.

8 April 2010Olli-Pekka Kallasvuo

Nokia CEO, June 2006-September 2010


Evaluation

This is great.We need to domore like this.

25 September 2010Stephen Elop

Nokia CEO, September 2010-


Evaluation


EvaluationNokia Internet Pulse (last updated 2012-04-23) Past weekTotal (143 days)Pageviews (ranking:19 out of 203) 752193Downloads14314Forum posts15First Impression Survey score-40 (N=10)-43 (N=49)

http://alphabeta.europe.nokia.com/backdash/wind.php?page=awareness&app=NokiaInternetPulse










http://alphabeta.europe.nokia.com/backdash/wind.php?page=feedback&app=NokiaInternetPulse





http://alphabeta.europe.nokia.com/backdash/wind.php?page=fir&app=NokiaInternetPulse





Evaluation


Evaluation


What constitutes success?• We designed, iterated and built a system which has been

running for three years and is still running• Hundreds of people have used thousands of times in our

kitchen and around our lab in Palo Alto• NIP screens are on every floor of our new building in Sunnyvale• We officially Technology Transferred to User & Operator Insights• We worked with great people inside and outside Nokia and

spent a lot of time thinking through the implications of big data• The CTO took Anita and I out for a really seriously good dinner

with an excellent bottle of amerone• In an intangible but important way, we got the company

thinking seriously about what people are saying about us in social media


Joseph ‘Jofish’ [email protected]@jofish

http://nip.nokia.com/apphttp://bit.ly/nippaperhttp://slidesha.re/NIPulse