No More Email Pandoras Box 20091201 Published

© 2009 IBM Corporation© 2009 IBM Corporation

No more e-mail:No more e-mail:Pandora’s box or Universal Panacea?Pandora’s box or Universal Panacea?An IBM experienceAn IBM experience

Ian McNairn – Program Director Web Innovation & Technology

Office of the IBM CIO

1st December 2009

© 2009 IBM Corporation

No more e-mail: Pandora’s box or Universal Panacea? An IBM experienceNo more e-mail: Pandora’s box or Universal Panacea? An IBM experience

Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM

But first a bit about IBM ….

and myself ….



Ian McNairn – Program Director Web Innovation – Office of the CIO, IBM Wordle is written by Jonathan Feinberg




IBM has a workforce of over 500,000 of whom almost 50% are mobile

IBM Locations

Mobile Employees

• 350K+ employees350K+ employees

• 200K+ contractors200K+ contractors

• 170 countries170 countries

• 2,000 locations2,000 locations

• 70+ acquisitions since 2002 70+ acquisitions since 2002

• 50% < 5 years experience50% < 5 years experience




Enterprise 2.0: Social Software on Intranets A Report From the Front Lines of Enterprise Community, Collaboration, and Social Networking Projects

IBM (US) If there is a Web 2.0 tool that exists, you can be assured that IBM has an internal version of it. And while they have every tool you can think of, they are not satisfied with just having an internally branded application. They work tirelessly to optimize the way any tool is integrated into existing systems. The IBM team says they believe users should trip over new technology while they are doing their usual tasks. To provide this level of integration, the company sponsors a Technology Adoption program, where each new tool has a sandbox. There an employee can introduce it, test it, try it out with users, gain feedback and prove it’s worth; all before reaching out to the organization for backing. All of IBM’s social tools go through this rigorous process.







http://www.readwriteweb.com/archives/the_most_influential_websites_in_the_world.php




Wednesday, November 25th, 2009




http://www.washingtonpost.com/wp-dyn/content/article/2009/11/24/AR2009112402816.html




When all else is equal, Social Capital differentiates you

[research shows that] people with larger contact networks obtain higher-paying positions than people with small networks. A similar finding in social support research shows that persons with larger networks tend to live longer.

Personal contacts get significant information to you before the average person receives it. That early warning is an opportunity to act on the information yourself or to invest it back into the network by passing it on to a friend who could benefit from it.

Personal contacts get your name mentioned at the right time in the right place so that opportunities are presented to you.

Source: Ronald Burt, The Social Structure of Competition, from the book Networks in the Knowledge Economy

““




Social Networking usage by IBMers

Population percentage 2008

< 5 year tenure 20-30 Retirees10-20

45% 26% 12% 13% 4%

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100

50

25

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75

5 - 10 30+

26% of current IBM population

~ 60% of employees are actively using social networking – mostly outside IBM

Source: Dave Newbold, IBM DE

estimates for US based population

2009

184000+




Collaboration 2.0 available to 500K of us

• Homepage: total number of unique users 38,238

• Profiles: 589,513 profiles; 1m searches per week in BluePages

• Communities: 2,737 public & 1,635 private communities; 116,946 unique members

• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags

• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users

• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users

• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares

• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views

• Instant Messaging: 12m per day

Collaboration 2.0 available to 500K of us

• Homepage: total number of unique users 38,238

• Profiles: 589,513 profiles; 1m searches per week in BluePages

• Communities: 2,737 public & 1,635 private communities; 116,946 unique members

• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags

• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users

• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users

• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares

• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views

• Instant Messaging: 12m per day

Social Software usage in IBM

Source: Gina Poole, IBM SWG VP Social Computing




Internal version of twitter: Blue twit• open source project, licensed IBM Internal

• over 4,100 registered users

• Integrated into Twitter

• know who you speak to through Profiles

• multiple clients: Firefox sidebar, Sametime

• stand-alone applications

• data source for mashups



Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.

Communities

Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise

Blogs

Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog

Bookmarking

Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise

Activities

Profiles

Quickly find the people you need by searching across your organization and connecting to others.

Microblogging

Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.

Wikis

Files

Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.

All your social software needsready for business

Homepage

Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients

http://www.ibm.com/software/lotus/products/connections/




Integrated into intranet profile

View updates from your network or the entire company

Feeds and e-mail integration

Post updates on other people’s profiles

Threaded comments on any status update

Secure Intranet Microsharing with Lotus Connections!Secure Intranet Microsharing with Lotus Connections!










http://www.nytimes.com/2008/06/29/jobs/29pre.html?_r=1

30/day

20/week

Luis Suarez

Profile Instant messaging Blogs File sharing Social Bookmarking Microblogging SocialBlue Wiki Communities RSS/Atom Telephone




Incentivising people to change




Let’s give Luis a last word ….

“… already coming closer to the end of the second year without using email

at work and I am still there…); I also don’t think that email is dead. Quite

the opposite! Still very much alive and kicking for the next few years.

However, what will change, if not happening already, is how we make use

of it as a knowledge sharing, collaboration and communication tool, how

we are continuing to diversify it (And fragment it!) plenty more and how

we are starting to understand it is not the only game in town. No, it’s not!

It’s just one of the various dozens of options that we have got available. “




Bookmarking – profiles – communities – blogs – wikis – files ….




The in-box is not going away

http://gigaom.com/2009/04/24/why-email-clients-need-to-change/

With every birthday reminder, bill confirmation, new friend, direct message, password recovery, and mailing list, the content of our inboxes becomes less and less a means of communication and more and more a record of all we do online. Email is the lowest common denominator of digital identity. It’s our web keychain. It’s the catch-all of our online lives.




10 million referrals analysed

The top channels of sharing include, email, instant messenger, social networking sites Email and IM continue to be the most popular mediums of sharing Facebook rules the sharing in the social networking channel

Twitter is growing in popularity but is still just 5% among social networks. Only 2% of shares happen over Bookmarking sites. In the Email channel, Yahoo Mail is the most preferred, followed by MSN. Google’s services like Google Bookmarking, Google Talk, and Gmail, are lagging in their respective

channels when it comes to shared content LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing.

Complete report at: http://tellafriend.socialtwist.com/sharing-trends-2009




People still send hand-written letters via snail mail. Nearly all sites on the web that require registration require an email address. Email notifies you of updates from all social networks you are a part of. We haven't seen any evidence yet that Google Wave really is the next big thing. Email is universal, and social networks are not. There are plenty of people who have no interest in joining social networks. Email is still improving. Even social networks themselves recognize the importance of email. More social media use means more email use. Nielsen. As far as marketing is concerned, email is doing pretty well.

http://www.webpronews.com/topnews/2009/10/12/10-reasons-social-media-isnt-replacing-email




Some guidelines to help find balance Publish how you prefer to be contacted. Reduce your use of email as much as possible – choose the tool carefully, then

communicate Move as much 1-to-1 communication into 1-to-many If an email conversation involves more than 5 people then shift it elsewhere Make your tools as simple to use as possible Ban file attachments & instead link to a social file share Encourage role modelling of good behaviours by senior staff There are many tools far worse than email

– Faxes - except for legal purposes– Printed letters - handwrite them or don’t bother– Phone calls - limited to close friends, family, and last minute coordination– Voicemails - don't bother, send a text message instead

Start with small steps rather than trying to change the world in one go

REALITY CHECK: How does the person you want to deal with PREFER to collaborate? They determine your choice of toolset … make they wrong choice and they probably won’t respond!




http://www.willwriteforchocolate.com/wp-content/uploads/2009/07/StatusUpdateBreak_007.jpg

… and remember …







So is microblogging a panacea or opening another pandora’s box?

Panacea?– Faster– Client agnostic– Ultimate in mobility– More frequent and informal– No maintaining of distribution lists– Threaded responses– Serendipity of hash tags– Constant stream– Questions to the ‘crowd’– Public profile richness– Scales well in some ways– Saves time

Pandora’s box?– Less personal & intimate– Limited space for detail– Broken links– Not sufficiently secure to send

confidential employee info– Cumbersome to create– Hard to ascertain community or focus– Limited history– Lacking agents/reminders– Noise to signal/value ratio– Can’t segment friends or followers– Identity is linked to communication– Scales badly in other ways– Wastes time




1-to-1

1-to-many

1-to-all

Real-time Store-and-forward

Telephone

Instant messaging

Web conference

Voice conference call

E-mail

Blogs

Wikis

File sharing

Social bookmarking

Communities

Activities

Microblogging

Status updates

Profile

Putting it all in perspective




[email protected]@uk.ibm.com

+44 1784 445749+44 1784 445749

Questions?

www.LotusLive.com




Want to play with the Social Software we use?

www.LotusLive.com




IBM Social Computing Guidelines

Be who you areSpeak in the first personUse a disclaimerRespect your audience Add valueDon't pick fightsBe the first to respond to your own mistakes. Use your best judgment.Don't forget your day job.

http://www.ibm.com/blogs/zz/en/guidelines.html

IBM supports open dialogue and the exchange of ideasResponsible engagement in innovation and dialogue



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