Bill Dutton and Grant Blank

Presentation to Ofcom workshop 24 April 2012

The Next Generation UserOxford Internet Survey 2011

Implications of Trends?

• How people access information?

• Patterns of use (entertainment v information)?

• Who has access – digital divides?

• Closing down or opening new channels and greater choice?

Theoretical Perspectives

• Technical rationality

• Domestication: A social rationality

• Reconfiguring access

49

31

32

52

61

0 20 40 60 80 100% who participate

All respondents

Non-user

Ex-user

First Generation

Next Generation

OxIS 2011: N=2,057

Civic Participation

63

54

0 20 40 60 80 100% Using Digital Government Services

Next Generation

First Generation

Current users. OxIS 2011: N=1,498

Digital Government Use

Points of Summary• Rise of ‘Next Generation Users’ • NGU matters – shaping patterns of use• New Digital Divides: the Internet is Socially Distributed

User-Oriented Design & Policy

• Know Thyself

• Know Thy User

• Know Thy ‘Next Generation’ User