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Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.
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with Michele Neylon
New TLDsChallenges and Opportunities
In Europe
Michele Neylon
Who am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- Chair RrSG- Winner IIA Net Visionary 2013- @mneylon on most other social
networks ..
Topics- Current landscape- New TLDs- Opportunities- Challenges
European ccTLDs
• 65.5 million domains across all extensions• 15.6 million .de• 10.6 million *.uk- 5.4 million .nl- 3.7 million .eu- 2.7 million .fr (all numbers from CENTR report)- 1.2 million .se (https://www.iis.se/english/domains/ )
ccTLD vs gTLD
• National identity?– Yourshop.se – local?– Co.uk trusted AND used by UK business– Yourbusiness.com – global?
• gTLD -> global business?cheaper? (depends .. )Easier to register?Is it trusted?
Things are going to go CRAZY!(that’s just 136 extensions)
It looks more like
NOOO! What are we going to do?
Customer wants a domain
They hit your site
Limited space
500+ item dropdown?
What results do you show?
Maybe Geo IP is a solution?
Relative to the customer (an opportunity!)
.se.stockholm
.helsinki…
.bayern.cologne
.hamburg…
ccTLD vs gTLD vs New TLD?
• Average business / user won’t want 20 domains
• Will they switch to a new TLD?• Is the ccTLD “easy” to register?• Is there a gTLD that’s more “appropriate”?
.com is still king…
Which extension?
.camera.photo.photos
.photography.pics
.pictures.studio
What we don’t want do
Confuse the customer & our staff / partners /
channel
Things we can do
TLDRecommendation
Engine
Context relative extensions
Other challenges…
EU Law vs US contract
• EU data privacy law • ICANN’s contracts• Whois policy– .cat + .tel got it changedRegisrars vs ICANN re: data retention waiver
Questions?
Want to find me?
Michele Neylon- Founder / CEO Blacknight.com- http://mneylon.tel- @mneylon- http://michele.me/blog- http://www.internetnews.me- @mneylon On most other social
networks ..